1
100
4
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https://richesmi.cah.ucf.edu/omeka/files/original/90b048697bb607fd261a0054abafe116.pdf
b6772e80e4db5756cdededc93f26d3f4
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
Thomas Cook Collection
Alternative Title
Cook Collection
Subject
Orlando (Fla.)
Orange County (Fla.)
Longwood (Fla.)
Cape Canaveral (Fla.)
Lake Wales (Fla.)
Silver Springs (Fla.)
Weeki Wachee (Fla.)
Winter Haven (Fla.)
Osceola County (Fla.)
Winter Park (Fla.)
Description
Collection of digital images, postcards, documents, and other records from the private collection of Thomas Cook. Series descriptions are based on special topics, the majority of which students focused their metadata entries around.
Contributor
Cook, Thomas
Language
eng
Type
Collection
Coverage
Cape Canaveral, Florida
Lake Wales, Florida
Longwood, Florida
Orange County, Florida
Orlando, Florida
Osceola County, Florida
Winter Haven, Florida
Winter Park, Florida
Rights Holder
All items in the <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/102" target="_blank">Thomas Cook Collection</a> are provided here by <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> for educational purposes only.
Curator
Cepero, Laura
Digital Collection
<p><a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a></p>
Source Repository
Private Collection of Thomas Cook
Has Part
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/103" target="_blank">Postcard Collection</a>, Thomas Cook Collection, RICHES of Central Florida.
External Reference
<span>Antequino, Stephanie Gaub, and Tana Mosier Porter. <a href="http://www.worldcat.org/oclc/783150094" target="_blank"><em>Lost Orlando</em></a></span><span> Charleston, S.C.: Arcadia Pub, 2012.</span>
"<a href="http://sanfordhistory.tripod.com/Links/wtour.pdf">Downtown Orlando Historic District Walking Tour</a>." City of Orlando. http://sanfordhistory.tripod.com/Links/wtour.pdf.
<span>Rajtar, Steve. <a href="http://www.worldcat.org/oclc/70911136" target="_blank"><em>A Guide to Historic Orlando</em></a></span><span>. Charleston, SC: History Press, 2006.</span>
<span>Osborne, Ray. <a href="http://www.worldcat.org/oclc/253374549" target="_blank"><em>Cape Canaveral</em></a></span><span>. Charleston, SC: Arcadia Pub, 2008.</span>
<span>Smith, Margaret. <a href="http://www.worldcat.org/oclc/51888803" target="_blank"><em>The Edward Bok Legacy: A History of Bok Tower Gardens: The First Fifty Years</em></a></span><span>. Lake Wales, Fla: Bok Tower Gardens Foundation, 2002.</span>
<span>Pelland, Maryan, and Dan Pelland. </span><a href="http://www.worldcat.org/oclc/67516850" target="_blank"><em>Weeki Wachee Springs</em></a><span>. Charleston, SC: Arcadia, 2005.</span>
<span>Flekke, Mary M., Sarah E. MacDonald, and Randall M. MacDonald. <a href="http://www.worldcat.org/oclc/85451307" target="_blank"><em>Cypress Gardens</em></a></span><span>. Charleston, SC: Arcadia, 2006.</span>
Document
A resource containing textual data. Note that facsimiles or images of texts are still of the genre text.
Original Format
1 color map
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
Orange Blossom Trail: The Scenic Route Through Central Florida
Alternative Title
Orange Blossom Trail Pamphlet
Subject
Roads--Florida--Maps
Tourism--Florida
Highways
Orlando (Fla.)
Silver Springs (Fla.)
Clermont (Fla.)
Orange County (Fla.)
Davenport (Fla.)
Winter Haven (Fla.)
Miami (Fla.)
Sebring (Fla.)
Jennings (Fla.)
Jasper (Fla.)
White Springs (Fla.)
McIntosh (Fla.)
Lake City (Fla.)
Belleview, Fla. (Marion Co.)
Oklawaha River (Fla.)
Weirsdale (Fla.)
Leesburg (Fla.)
Tavares (Fla.)
Winter Garden (Fla.)
Haines City (Fla.)
Winter Haven (Fla.)
Lake Placid (Fla.)
Moore Haven (Fla.)
High Springs (Fla.)
Gainesville (Fla.)
Ocala (Fla.)
Minneola (Fla.)
Mount Dora (Fla.)
Zellwood (Fla.)
Plymouth (Fla.)
Apopka (Fla.)
Kissimmee (Fla.)
Lake Wales (Fla.)
Avon Park (Fla.)
South Bay (Fla.)
Coral Gables (Fla.)
Key West (Fla.)
Description
Pamphlet on the scenic route of Orange Blossom Trail north from the Georgia-Florida border to Key West. The pamphlet lists roadside attractions near or on OBT, in an era before the construction of I-95, I-75 and I-4 nearly ended the traditional roadside attraction.
Creator
Orange Blossom Trail Association
Source
Original pamphlet by the Orange Blossom Trail Association: Vaughan & Co., Orlando, Florida: Private Collection of Thomas Cook.
Publisher
Vaughan & Co.
Date Created
ca. 1959
Is Format Of
Digital reproduction of original pamphlet by the Orange Blossom Trail Association: Vaughan & Co., Orlando, Florida.
Is Part Of
Private Collection of Thomas Cook.
<p><a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/102" target="_blank">Thomas Cook Collection</a>, RICHES of Central Florida.</p>
Requires
<a href='http://www.adobe.com/reader.html' target='_blank'>Adobe Acrobat Reader</a>
Format
application/pdf
Extent
7.53 MB
Medium
1 color map
Language
eng
Type
Text
Coverage
Orlando, Florida
Silver Springs, Florida
Clermont, Florida
Davenport, Florida
Winter Haven, Florida
Miami, Florida
Sebring, Florida
Jennings, Florida
Jasper, Florida
White Springs, Florida
McIntosh, Florida
Lake City, Florida
Belleview, Florida
Oklawaha River, Florida
Weirsdale, Florida
Leesburg, Florida
Tavares, Florida
Winter Garden, Florida
Haines City, Florida
Winter Haven, Florida
Lake Placid, Florida
Moore Haven, Florida
High Springs, Florida
Gainesville, Florida
Ocala, Florida
Minneola, Florida
Mount Dora, Florida
Zellwood, Florida
Plymouth, Florida
Apopka, Florida
Kissimmee, Florida
Lake Wales, Florida
Avon Park , Florida
South Bay, Florida
Coral Gables, Florida
Key West, Florida
Spatial Coverage
28.539291, -81.377907
29.216643,-82.057589
28.555576, -81.772842
28.161308, -81.601653
28.021985, -81.732502
25.789381, -80.226345
27.473621, -81.530419
30.604231, -83.09824
30.517907, -82.951641
30.330213, -82.758007
29.449015, -82.222223
30.191431, -82.638588
29.059471, -82.059345
29.043264, -81.929197
28.982315, -81.924219
28.810987, -81.877041
28.809332, -81.734705
28.55256, -81.59008
28.114837, -81.617975
28.021985, -81.732502
27.293689, -81.358624
29.826944, -82.596989
29.652256, -82.312031
29.187386, -82.140169
28.573894, -81.747308
28.824072,-81.643896
28.729733, -81.604757
28.692225,-81.547213
28.673118, -81.512046
28.304381, -81.403942
27.901559, -81.586368
27.595631, -81.514363
26.664335, -80.716238
25.721354, -80.26823
24.555086, -81.780367
Temporal Coverage
1959-01-01/1959-12-31
Accrual Method
Donation
Mediator
History Teacher
Economics Teacher
Geography Teacher
Provenance
Originally created by the Orange Blossom Trail Association and published by the Brewton Company.
Rights Holder
Copyright to this resource is held by the Orange Blossom Trail Association and is provided here by <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> for educational purposes only.
Contributing Project
<p><a href="http://riches.cah.ucf.edu/buildingblocks.php" target="_blank">Building Blocks</a></p>
Curator
Cook, Thomas
Digital Collection
<p><a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a></p>
Source Repository
Private Collection of Thomas Cook
External Reference
Antequino, Stephanie Gaub, and Tana Mosier Porter. <em>Lost Orlando</em>. Charleston, S.C.: Arcadia Pub, 2012
Dickinson, Joy Wallace. <em>A Guide to Historic Orlando</em>. Charleston, SC: Arcadia Pub, 2003.
External Reference Title
<a href="http://www.worldcat.org/oclc/783150094" target="_blank"><em>Lost Orlando</em></a>
<a href="http://www.worldcat.org/oclc/70911136" target="_blank"><em>A Guide to Historic Orlando</em></a>
Transcript
Orange Blossom Trail
THE Scenic ROUTE THROUGH CENTRAL FLORIDA
1934 - 1959
Twenty Fifth Anniversary
"Beauty abounds at Florida's Silver Springs"
"Centennial Fountain"
Eola Park, Orlando
"Aqua Maids at Beautiful Cypress Gardens"
Date Copyrighted
ca. 1959
Contributor
Cook, Thomas
13th Street
4th Street
AAA
Abshier, A. E.
Allardice, James
Allen, Ross
Alrmina Drive-In Restaurant
Amazing Howell Glassblowers
America's Tropical Wonderland
American Automobile Association
American Express
Anderson, F.
Angebilt Hotel
Apopka Motor Courts
Aqua-Maids
Arrow Head Lodge
Avon Motel
Baby Animal Nursery
Bambi Motel
Banister, Fred
Bank of Tavares
Barney's Park Avenue
Bartlett, Tommy
Bates, Beryl
Bates, Kitten
Beachfront Tourist Court
Beacon Light Motel
Belleview Motor Court
Ben White Raceway
Bennie's Service Station
Bentley's Motel
Bibleland
Big "D" Steer-In Restaurant
Black Hills Passion Play
Black Swan Park
Blanche Hotel
Blue Lake
Blue Lake Villa
Bob's Shell Service
Bok Tower
Bok Tower Gardens
Bownman & Brown, Inc.
Bradley, Otis
Bragdon, J. A.
Brahma cattle
Brewton Company
Buliman, J. H.
Burgess, Jack
Carillon Tower
Casa Loma Lodge
Centennial Fountain
Center of Arcade
Central Boulevard
Central Florida Motel
chamber of commerce
Chimp Farm
Christy, Howard Chandler
Citizen's Bank of Clermont
Citizen's National Bank of Lessburg
Citizen's National Bank of Orlando
Citrus Tower Restaurant and Cocktail Lounge
Clayton Waters Service
Clements, Frank
Clermont Fruit Service
Clewiston Inn
Clewiston Motel
Cloister Courts
Coats, Royal M.
Coleman, Grace
Colonial Drive
Colonial Hotel
Columbia County
conestoga wagon
Cook, Thomas
Cooks Farm
Craft Court
Crossroads Motel
Cunningham, T. Archie
Cypress Gardens
Da Vinci, Leonardo
Davenport Chamber of Commerce
Davis Park Motel
Delux Motel
Dempsey, Jack
Dickson and Ives, Inc.
Dietrich, Charles
Dietrich, Elsie
Diner's Club
Dirlam, K. M.
Dirlam's Dawn Villa
Douglas, A. R. D.
downtown Kissimmee
downtown Leesburg
Downtown Miami
Downtown Orlando
Duncan Hines
Dundee
E. S. Marsell Fernery
Edgar Roberts Apartments
Edwards, A. C.
El Patio Motel
El Rancho Motel
Emerald Motel
Ernie's Lakeside Motel
Everglades
Everglades Tropical Gardens
Fairview Park
Fairway's Motel
Famous Shell Emporium
Famous Silver Spurs
Fifth Street
First Federal Building
First Federal Savings and Loan Association
First National Bank
First National Bank at Orlando
Florida Angler's Resort
Florida Citrus Tower
Florida National Bank
Florida Nursery and Landscape Company
Florida Orange Packers
Florida Watermelon Festival
Florida's Biggest Little Town
Florida's Cow Country
Ford's Shell Service Station
Fort Clinch
Foster, Stephen Collins
Fosteriana
Fountain, J. M.
French Realtors
Fulton's Citrus Groves
G&S Packing Company
Gahr, Lloyd
Gardner's Restaurant
Gardos, E.
Gary's Duck Inn
Gateway to the Ridge
Gellerman, Harvey
glass-bottom boats
Glouser, Zack
Great Masterpiece
Greater Orlando Chamber of Commerce
Green's Fuel
Gulf Oil
Gulf Oil Corporation
Haines City Motor Court
Hambletonian
Hamilton County
Harlan, Montie
Hart, E. B.
Hart's Sundry Store
Harvey's Service
Harwell, E. K.
Harwell, Mary P.
Hi-Lander Motel
Highland Hammock State Park
Highland Lake Apartments
Highland Park Estates
Highland Parks Estates
Highlander Restaurant
Highlands County
Highlands Lake
Hil-Top Motor Court
Hinson Avenue
Home Exhibit
Hotel Jacaranda
Hotel Thomas and Dining Room
House of Glass
Howard Johnson Restaurant, Johnson, Howard
Hunt Brothers
Hunter's Nash Motors
International Grand Prix Endurance Race
Isbell, Jim
Isbell, Sue
Ivey's of Orlando
J. Hillis Miller Health Center
J. L. Parris Jr. Laundry
Jarvis Motel
Johnson, Evelyn
Johnson, John
Johnson's Beach
Johnson's Beach & Cottages
Jones, Meredith
Jordan, Carl
Jordan, Carolyn
Kahler, F. H.
Kahler, R. N.
Keene Realty Company, Inc.
Kelly Park
King's Garage and Service Station
King's Grove
Kissimmee Live Stock Market
Kissimmee River Valley
Koch, Harry A.
Koss Manor Motel
Koss, Delma
Lake Alfred
Lake Alfred Motel and Restaurant
Lake and Hills Restaurant
Lake Apopka
Lake Blue Motel
Lake Bowers
Lake Brentwood Court
Lake Clay
Lake County
Lake Eola
Lake Eola Park
Lake Highland
Lake Istokpoga
Lake Ivanhoe
Lake Josephine
Lake Josephine Tourist Court
Lake Mabel Motel
Lake Minneola
Lake Okeechobee
Lake Ola
Lake Placid
Lake Weir
Lake Weir Chamber of Commerce
Lake Weir Gift Fruit Company
Lake Weir Key Cottages
Lakeside Villa
Lakeview Motel
Lakewood Bar & Package Store
Lakewood Estates
Last Supper
Law, Leo
Lee Motel
Leesburg Community Center
Leesburg Kiwanis Club
Leesburg Lion's club
Leesburg Rotary Club
Lilly, L. M.
Lilly's Motel
Lloyd's Furniture
Main Street
Mann, Leone
Mann, Paul
Manor Motel
Marie's Motel and Restaurant
Marion County
Marion County Citrus Company
Marion Street
Marks Street
Marsell, E. S.
Master Hosts
McGuire's Standard Station
McIntosh
Meier, Josef
Melton, G. T.
Metal Products Company
Miami Hotel
Miami's Fabulous Seaquarium
Mid-Lakes Motel
Miller Motel
Miller, Henry
Millican & Beseke, Inc.
Mineral Springs
Minneola Gift Shop
Minute Maid
Monarchik, Helen
Monarchik, John
Montrose Street
Monument of States
Moose Head Fishing Camp
Moses Rexall Drugs
Motel AL-Jl Mid-Town Motel
Motel Midget Mansions
Mozert's Photo Shop
Mrs. Mac's Restaurant
Mt. Vernon Motel
Musseua, A. A.
Nascar Auto Association
National Fresh Water Tournament
National Pee Wee Championship
Nature's Underwater Fairyland
New Morrison Cafeteria
Nicodemus, Charles
Nicodemus, Irene
North Avenue
North Boulevard
North City Motel
North Marion County Chamber of Commerce
North Marion High School
O'Sada, Stanley
O'Sada's Gulf Service Station
OBT
Ocala
Ocala National Forest
Oklawaha
Oklawaha River
Ola-Beach Motel
Old South Motel
Orange Avenue
Orange blossom Motel
Orange Blossom Trail
Orange Blossom Trail Association
orange county
Orange Lake
Orange Lake Citrus Shop
Orlando Evening Star
Orlando Morning Sentinel
Palm Garden Fishing Camp
Palm Knoll Motell
Palm Motel
Palm Terrace
Palomino Motel
Pan-American Motel
Parrish, J. L., Jr.
Passion Play Amphitheatre
Peacock, Arthur S.
Peacock's Motel
Phillips Place
Plantation Inn
Poinsettia Motel
Polk County
Pope, Dick, Sr.
Pope, Richard Downing
Preu, Frank J.
Preu, Jeanette
Pure Oil Company
Quality Courts United
Ranch Motel
Ray's Smoke House Pit-Bar-B-Q
Red Barn Restaurant
Reddick
Reese, Candler C.
Rest-A-Nite Motel
Rex Beach Lake
Rexall
Richenbacker Causeway
Rilean, W. W.
Riley's Trailer Park and Miniature Home
Rock Springs
Rod'n Reel Court
Roosevelt Boulevard
Ross Allen's Reptile Institute
Ross Allen's Reptile Institute and Wildlife Show
Sabal Motel
San Juan de Ulloa Hotel
San Juan Hotel
Scenic Highway
Schnieder, John W.
Seaquariam
Seminoles
Shady Lake
Shalimar Motor Court
shell
Shell Emporium
Shipley, Grace E.
Shipley, Lewis
Silver Lake Country Club and Golf Course
Silver Palms Motel
Silver Springs
Silver Springs Boulevard
Silver Springs Cafeteria and Restaurant
Silver Spurs Rodeo
Sinclair Gas and Oil
Singing Tower
Skyline Motel
Slaughter, A. C.
Smigel's Auto Clinic
Smith, A. W.
South Bay Service Station
South Lake Realty company
Southernaire Motel
Spinning Wheel Motel
Spook Hill
Sportsman's cottages and Fishing Resort
Spring Side Motel
Squire Restaurant
SR-200
SR-25
SR-40
SR-50
SR-540
SR-80
STAPLES' Cottages
Starling Motel
State Bank
State Road 50
State Road 80
Steak House
Stephen Foster Memorial
Sue and Jim Isbell's Motel with Restaurant
Sue's Motel
Sugar Bowl
Sun Plaza Motor Manor
Sunoco
Suwannee River
Suwannee River Court
Tall Pines Motel
Talton, William G.
Targonski, Benjamin
Taylor's Citrus Candy Factory
Terra Ceia Court and Restaurant
Texaco Products
The Belle of Suwannee
The Brahma
The Carriage Cavalcade
The City Beautiful
The Fern City of Florida
The Jacaranda City
The Jungle Cruise
The Key Wester
The Prince of Peace Memorial
Thibault, Alyce
Thomas, P. E.
Tom Sawyer Motor Inns
Tommy Bartlett's Deer Ranch
Topical Wind Motel
Tower View Motel
Trade Winds Cafeteria
Tradewins Motel and Restaurant
Trailer city
Tropical Motor Hotel & Frazer's Steak House
Tucker, O. J.
tupperware
Tupperware Home Parties, Inc.
Tupperware Museum of Dishes
U.S. Highway 27
U.S. Sugar Mill
UF
University Court Motel
University of Florida
US 92
US-17-
US-25
US-27
US-27A
US-301
US-441
US-441-27
US-98
Ustler Brothers
Vaughan & Co.
Venetian Court
Vo-Mac Groves
W. W. Rilea Cottages
Wall Streetl Empire Hotel
Walt Wellman Groves
Waverly
Waverly Citrus Growers Cooperative
Wayside Motel
Webb, J. L.
Webb's Drive-In Restaurant
Wellman, Walt
White House Hotel
William G. Talton and Sons
Williams, E. L.
-
https://richesmi.cah.ucf.edu/omeka/files/original/a13984d26d46123b96a25d46703648ad.pdf
03aad81fa3dd0cc0a39991102d804e1b
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
Citrus Collection
Alternative Title
Citrus Collection
Subject
Chase and Company (Sanford, Fla.)
Citrus--Florida
Citrus fruit industry--Florida
Description
Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford, Florida, and became one of the city's largest employers into the early twentieth century. By 1886, the Chase brothers purchased several citrus groves to expand their business, including Isleworth Grove in Windermere. Isleworth Grove covered a total of 1,300 acres along the Butler Chain of Lakes.
Between 1894 and 1895, Central Florida was hit by several freezes and most of the citrus crop was destroyed. Chase & Company did not grow citrus crops again until 1904 when Joshua came back from an extended stay in California. Between 1894 and 1900, different types of pesticide equipment was created, including equipment driven by steam, machines, and horses.
Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965. The Isleworth property stayed in the Chase family until 1984 when Franklin Chase, the son of Sydney Chase, sold the property to famed golfer Arnold Palmer.
Is Part Of
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/15" target="_blank">Chase Collection</a>, RICHES of Central Florida.
Language
eng
Type
Collection
Coverage
Belair Grove, Lake Mary, Florida
Isleworth Grove, Windermere, Florida
Sanford, Florida
Contributing Project
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida
<a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a><span>, University of Florida</span>
Curator
Cepero, Laura
Marra, Katherine
Digital Collection
<a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a>
External Reference
<span>"</span><a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a><span>." </span><em>Florida Citrus Hall of Fame</em><span>. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600.</span>
<span>Warner, S.C. "</span><a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20Vol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a><span>." </span><em>Florida State Horticultural Society</em><span> vol. 36 (1923): 198-200.</span>
<span>Hopkins, James T. </span><a href="http://www.worldcat.org/oclc/1219230" target="_blank"><em>Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959</em></a><span>. Gainesville, Florida: University of Florida Press: 1960.</span>
<span>"</span><a href="http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus" target="_blank">Franklin Chase, 'Towering Figure in Citrus Industry</a><span>.'" </span><em>The Orlando Sentinel</em><span>, September 30, 1986. http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus.</span>
Weaver, Brian. <a href="http://www.worldcat.org/oclc/43312643" target="_blank"><em>The Citrus Industry in the Sunshine State</em></a>. Charleston, SC: Arcadia, 1999.
Contributor
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a><span>, University of Florida</span>
<a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a><span>, University of Florida</span>
Has Part
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/91" target="_blank">Belair Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/100" target="_blank">Florida Citrus Exchange Collection</a><span>, Citrus Collection, Chase Collection, RICHES of Central Florida.</span>
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/88" target="_blank">Isleworth Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida.
Provenance
<span>Entire </span><a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a><span> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.</span>
Rights Holder
<span>The displayed collection is housed at </span><a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a><span> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. </span><a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a><span> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.</span>
Source Repository
<span>University of Florida, </span><a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>
Document
A resource containing textual data. Note that facsimiles or images of texts are still of the genre text.
Original Format
5-page typewritten letter
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
Letter from Randall Chase to Joshua Coffin Chase, Sydney Octavius Chase, Sr., William A. Leffler, and Sydney Octavius Chase, Jr. (January 9, 1934)
Alternative Title
Chase Correspondence (January 9, 1934)
Subject
Chase, Sydney Octavius, 1860-1941
Chase, Joshua Coffin, 1858-1948
Citrus fruit industry--Florida
Mowry, Harold
Camp, A. F. (Arthur Forrest), 1896-
Organic fertilizer
Zinc sulphate
Chase and Company (Sanford, Fla.)
Gainesville (Fla.)
Jacksonville (Fla.)
Description
An original letter of correspondence from Randall Chase to Joshua Coffin Chase, Sydney Octavius Chase, Sr., William A. Leffler, and Sydney Octavius Chase, Jr. A portion of the letter discusses Harold Mowry and Arthur Forrest Camp's experiments using zinc sulphate on soil to help absorb fertilizers. In 1934, Mowry and Camp wrote a detailed report on their findings called, <em>A Preliminary Report of Zinc Sulphate as a Corrective for Bronzing of Tung Trees</em>. Other topics discussed in the letter include issues surrounding packaging and shipments in the Florida citrus industry and innovative cooling systems used to ship fruits and vegetables out of Jacksonville.<br /><br />Chase & Company was established in 1884 by brothers Sydney Octavius Chase and Joshua Coffin Chase. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965.
Creator
Chase, Randall
Source
Original letter from Randall Chase to Joshua Coffin Chase, Sydney Octavius Chase, Sr., William A. Leffler, and Sydney Octavius Chase, Jr., January 9, 1934: <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
Date Created
1934-01-09
Is Referenced By
Folder referenced in Chase Collection finding guide, <a title="A Guide to the Chase Collection" href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">http://web.uflib.ufl.edu/spec/pkyonge/chase.htm</a>.
Requires
<a href='http://www.adobe.com/reader.html' target='_blank'>Adobe Acrobat Reader</a>
Format
application/pdf
Extent
1,388 KB
Medium
5-page typewritten letter
Language
eng
Type
Text
Coverage
Gainesville, Florida
Jacksonville, Florida
Washington, D.C.
New York
Accrual Method
Donation
Provenance
Entire <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.
Rights Holder
The displayed collection item is housed at <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.
Contributing Project
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida
<a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida
Curator
Marra, Katherine
Digital Collection
<a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a>
Source Repository
University of Florida, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>
External Reference
Mowry, Harold and Arthur Forrest Camp. <em><a title="A Preliminary Report on Zinc Sulphate as a Corrective for Bronzing of Tung Trees" href="http://ufdc.uflib.ufl.edu/UF00027079/00001" target="_blank">A Preliminary Report on Zinc Sulphate as a Corrective for Bronzing of Tung Trees</a></em>. Gainesville, Florida: University of Florida Agricultural Experiment Station, 1934.
"<a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a>." Florida Citrus Hall of Fame. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600.
Hopkins, James T. <a href="http://www.worldcat.org/oclc/1219230" target="_blank"><em>Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959</em></a>. Gainesville, Florida: University of Florida Press: 1960.
Warner, S.C. "<a href="http://fshs.org/proceedings-o/1923-vol-36/198-200%20(WARNER).pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a>." <em>Florida State Horticultural Society</em> vol. 36 (1923): 198-200.
Transcript
January 9,
Mr. J. C.Chase,
Mr. S. O. Chase,
Mr. W. A. Leffler,
Mr. S. 0. Chase, Jr.
Gentlemen
Saturday Monsalvatee and I left Sanford and motored to Gainesville, where we had a conference with Mr. Harold Mowry and Doctor Camp. Both of these gentlemen have been carrying on fertilizer experiments. Mr. Mowry curried on a number of experiments until about six months ago, when his
work was taken over by Doctor Camp. We spent about two hours
with them Saturday afternoon, discussing the various problems that are confronting; the citrus sacs vegetable growers with re-spect to fertilizers.
It is the general opinion that the excessive dry weather in the past two years has not made available a great deal of the organic fertilizer, furthermore that the dry, hot, weather his[sic] killed a good deal of the bacteria in the soil, which assists in making available the organic material. When the organic material decreases, or disappears the soils are apt to become acid. The problem now is to sweeten the soils so as to make a favorable condition for the development of bacteria, which will in turn release some of the organic material that has accumulated over several years.
Applications of zinc appear to be very conductive to the development of bacteria, thereby releasing fertilizer in the soil and bettering the condition of the pint or tree. They have experimented on trees with doses from l/4#, up to 20# per tree. They have gotten just as good results from the l# applications as they did with anything above that. In one instance where they put an excessive application on a nursery tree, followed by a heavy rain, they are of the opinion that a little burning took place; however with that one exception they have detected no detrimental results from an over-dose of zinc sulfate..
They have found that chicken manure is especially beneficial to soils that may be acid, or where bacteria is lacking. The chicken compost contains a considerable quantity of zinc. There are some large poultry operators near Callahan, Florida, where chicken compost can be obtained in car lots. Mr. Mowry promised to send me the names of some of the places
it could be obtained. Another way of sweetening the soil, and
helping reestablish the bacteria is a moderate application of lime. These gentlemen did not suggest that, but they said they could see no harm in it, providing the dose was moderate and not excessive. On citrus trees of a bearing age they suggest 4 to 6 pounds.
For a complete fertilizer on Tung trees they have noted the beet results from a 4-8-5 mixture, one-half of the Ammonia to us from organics such as cotton seed Meal, Castor Pomace, Tankage, etc. The other half of the Ammonia to be derived from Nitrate of Soda, or possibly a little. Sulphate of Ammonia; the Potash to come from either Muriate or Sulphate, they have not been able to detect any difference in these potashes. They made the suggestion that tobacco stems might be a very good ingredient to put into the mixture.
Just before dark they took out to the experimental farm, where they had numerous check rows of Satsumas and Tung trees some of which had been treated with zinc and other not treated. Without exception the zinc treated trees were far superior to the non-treated.
After supper from Gainesville I took Monsalvatge to Lake City, where he spent the night with his sister. I continued on to Jacksonville in order to see Mr. Rhodes the first thing Sunday morning. I met Mr. Rhodes in his office about nine o'clock, and spend over and a half with him, giving him the data about the price of citrus and vegetable containers, and their effect on the farmers and the industries in general. Mr. Rhodes requested that we ask the American Fruit Growers, Sanford-Oviedo Truck Grower, Manatee Truck Growers, and perhaps one or two on the east coast to wire him at Washington, Harrington Hotel, authorizing him to represent their interests at the meeting in Washington, which is to start today. I attended to this yesterday, end everyone I have requested to said they would wire Mr. Rhodes accordingly. Some of the principal points he intended to make are:
(1) That high prices of crate materials will curtail the consumption of creates, and thereby increase unemployment in the crate mill territory.
(2) It will tend to increase the shipments of bulk fruit and vegetables, thereby creating disorderly marketing, and defeating the purposes of the various marketing agreement is pro¬mulgated under the AAA.
(3) Under the NRA, end various other recovery act every single item of expense that constitutes the cost of producing and marketing has been increased, without a single assurance of increased prices for the products, and that the greatest increase of all these items was crate material, which in some instances has doubled in price. He intends to call attention to the
fact that California is supposed to have had an increase of approximately 14% in the cost of their citrus boxes. He expects to state that the Florida industries would not have objected to a reasonable increase, but they do feel that 100% is entirely out of reason.
(4) He expects to call attention to the fact that under the, AAA and various marketing agreements as set forth they expect to restore the purchasing power of agriculture to the basis it was in the period 1903 to 1914, but that the tremendous increase in costs makes that impossible, even though prices of agricultural products in some instances have advanced a little. We have given them comparative prices on citrus for 1932 thru December wl, with those of 1933 thru December 31. According to the Clearing House the market price for that period in 1932 was:
Oranges $2.85
Grapefruit 2.80
Tangerines 2.75
For that perios[sic] in 1933:
Oranges $ 2.38
Grapefruit 2.83
Tangerines 2.37.
The slight increase in the market price on grapefruit does not begin to offset the increase in the cost of the crate material alone.
Mr. Rhodes seemed very much pleased that he had been requested to go, and I think will do his very best to prevent the matter at the hearing. He had a great deal of data that he was taking with him, and intended to work up sort of a brief to present at the hearing.
After leaving Mr. Rhodes office I went out and spent several hours at the Refrigerated Steamship Line's new precooling plant at the Municipal Dock & Terminals. Mr. J. W. Lees, General Manager, took us all over the place. I also met Mr. T. J. Davis, Superintendent of Terminal Operations for the United Fruit Company, who came in on the SS “ATENAS” from New York arriving Sunday morning. He was making a special trip down to inspect the Jacksonville plant and the various operations. I also met a Mr. McKinnon, who is their Refrigeration Engineer. He has been with the United Fruit Company for ten or twelve years, and has redesigned some of their cooling systems for steamers to better refrigerate the cargo. I met a Mr. Spitzer, who is Superintendent of the Stevedores. Mr. Williams, Vice President of the York Manufacturing Company was there, whom we also met. While I was at the plant Sunday warning they turned on the cool air for the first time. They undoubtedly have the most up to date cooling system that can be had. They have the reversible type, so the air is first blown in from the bottom and out thru the top, them in from the top and out thru the bottom. This gives a very thoro[sic] cooling job. They have automatic control of the humidity, so there will not be any danger of drying out the fruit thru the precooling operations, nor after the fruit is held in storage for any length of time. They have canopies with which the fruit will be covered end enclosed when it moves from the precooling rooms into the ship. About thirty-six hours before the ship gets into Jacksonville they start the refrigerating machinery, and reduce the temperature of the, storage space to approximately 36 degrees.
They have experimented on the various types conveyors, and the many different methods and systems of handling the fruit so it can be done quickly; and the least possible chance of injury to the package or fruit itself. Their Research Department in New York is now investigating citrus fruit, and will no doubt develop some very useful and valuable information. They expect to have some statements to make about Brogdexing in the near future.
Mr. Lees said that his Company would precool the fruit for 10 cents per box, and hold it for 10 days before shipping out. By the payment of another 10 cents per box they would hold it for 15 or 20 days more. I asked him how the
storage space would be allotted, and he replied that the first come was first served. If we have any fruit that has to be moved on account of deterioration we better get it off quick and send it to the Refrigerated precooler as soon as they are ready to receive it, then feed it out gradually as the market can take it.
Mr. Lees, Mr. McKinnon, end Mr. Williams expect to make a trip to Sanford Tuesday to look into the possibility of precooling and handling celery. They are very anxious to see our Beardall plant. It has been suggested that the Refrigerated put in a celery precooling unit nom whet similar to ours, so as the celery is trucked to Jacksonville it can be put into the precooling unit and from there direct into the hold of a ship, under low temperature and high humidity. Celery handled in this way should carry thru in perfect shape. Mr. Lees took lea over the steamer that had just come in. The whole ship was spotlessly clean, even down in the hold where the fruit is stores.
We also went by the Clyde pier, and saw their loading and precooling operations. The York people furnished the refrigeration machinery to the Clyde, however account of lack of room and storage facilities I do not believe they are physically equipped to do as good a precooling job as the Refrigerated . The Clyde Line loads the fruit to be precooled onto insulated barges. They tow these alongside of the pier there the refrigerating machinery is installed, and cold air is blown into the barges. They inject the air in underneath the floor, and also take it out underneath the floor. This could seem to me to leave hot air on the top of the barges, and the fruit at top of the barge would be precooled only thru equalization of the temperature, rather than by forcing the cold air over. The Clyde Line are handling tie Loading and unloading operations in a very fine manner. Luring the past several years when they have been handling fruit they have systematized the loading operations, which are done quietly had with a minimum of damage to the box or the fruit. They handle it very, very, carefully indeed, and deserve a great deal of credit for developing, such a careful way of handling it. One thing that impressed Me was that when the Clyde Line has fruit that is not precooled they stack it in the ships with
space between, so that air can circulate. Mr. Lees told me that When the Refrigerating line had fruit that were not precooled they stacked it just as close as when it was precooled. The refrigeration stetted, of course, as soon as each hatch was loaded. The engineer told me that on the steamer that was there Sunday, the SS “ATENAS”, non-precooled fruit was reduced to a temperature of about 48 degrees by the time it reached New York.
Briefly my impressions of the Clyde and Refrigerated plants are that the Clyde Line is doing everything they possibly can with the facilities at their command to handle the fruit properly. They can take care of truck deliveries pretty well, also deliveries from the rider boat, but their track facilities are quite Limited, and if the railroads should reduce the rate on fruit to Jacksonville for water transportation the Clyde Line might have difficulty in handling a volume of fruit by rail; also that the precooling done by the Clyde Line was not as good as the precooling by the Refrigerated. The Refrigerate is pre pared to handle fruit either by the rivers, by truck, or by rail. They could probably handle the entire output by any one of the above three methods.
Yours very truly,
RC:HMR.
Is Format Of
Digital reproduction of original letter from Randall Chase to Joshua Coffin Chase, Sydney Octavius Chase, Sr., William A. Leffler, and Sydney Octavius Chase, Jr., January 9, 1934.
Is Part Of
<a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/93" target="_blank">Citrus Collection</a>, Chase Collection, RICHES of Central Florida.
Mediator
History Teacher
Economics Teacher
Geography Teacher
AAA
American Fruit Growers
ammonia
Atenas
Beardall
Camp, Arthur Forrest
castor
celery
Chase and Company
Chase, Joshua Coffin
Chase, Randall
Chase, Sydney Octavius
Chase, Sydney Octavius, Jr.
Chase, Sydney Octavius, Sr.
citrus
citrus industry
Clyde Line pier
cooling system
cotton seed meal
crates
Davis, T. J.
fertilizer
Gainesville
grapefruit
Harrington Hotel
Jacksonville
Lees, J. W.
Leffler, William A.
Manatee Truck Growers
manure
McKinnon
Monsalvatge
Mowry, Harold
muriate
nitrate
NRA
oranges
pomace
potash
Refrigerated Steamship Line
Rhodes
Sanford-Oviedo Truck Growers
Satsumas
soda
Spitzer
SS Atenas
sulphate
Superintendent of Stevedores
Superintendent of Terminal Operations
tangerines
tobacco
Tung
Tung trees
United Fruit Company
Williams
York Manufacturing Company
-
https://richesmi.cah.ucf.edu/omeka/files/original/cacb1dae8724c6c898c6af211f63250f.pdf
eb8cf70658027d9565ccf2adb67354d1
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
Chase Collection
Description
Select images, correspondence, and other records from the Chase Collection (MS 14) at Special and Area Studies Collections at the University of Florida in Gainesville, Florida. According to the biographical sketch in the collection's finding aid:
"The story of the Chases in Florida began in 1878 when Sydney Octavius Chase (1860-1941), having read about orange groves in Scribner's Magazine, came to Florida from Philadelphia. His brother, Joshua Coffin Chase (1858-1948), joined him in 1884 and together they formed Chase and Company that year. The Chase brothers came to Florida at the right time for Florida citrus and at the right time for them as investment entrepreneurs. Strong family ties in the North provided them with financial backing for their ventures. Joshua left Florida in 1895 to work in the California citrus industry. He returned to Florida in 1904 and rejoined his brother. Another brother, Randall, remained in Philadelphia and augmented his brothers' finances when convenient. Sydney and Joshua were also important civic leaders who took part in community development, most notably in the City of Sanford. Both were elected to the Sanford city commission. They also supported the development of Rollins College, worked with the Florida Historical Society, and were the benefactors of numerous charities.
Chase and Company began as an insurance company and branched out to storage facilities and fertilizer sales. The latter was the beginning of the company's lucrative agricultural supply division which remained in operation throughout the existence of the company. Although citrus was the primary interest, the company also invested in other agricultural pursuits including celery in central Florida, tung oil production in Jefferson County, and winter vegetables and sugar cane in the Lake Okeechobee muck lands. The company was also involved in the peach business in Georgia and North Carolina. The company was incorporated in 1914, with the Chase brothers owning 75 percent of the stock, and reincorporated in 1948. A second generation of Chases began its involvement in the family operations when Sydney O. Chase, Jr. ( b. 1890) became a citrus buyer in 1922. He was later joined by his brother Randall who served as president of Chase and Company from 1948-1965. Outside the Chase Family, Alfred Foster, W. R. Harney, and William "Billy" Leffler figured prominently as company executives and investors. The company dissolved in 1979 when its principal assets were sold to Sunniland for $5.5 million.
The Chases' interest in citrus began when Sydney came to Florida and became associated with General Henry S. Sanford. The Chases would eventually own General Sanford's experimental farm, Belair, and the Chase family home in Sanford was located there. Over the years, the Chases invested in a number of citrus groves and owned others outright. In 1912, they organized the Chase Investment Company as a holding company for their farms. Initially, the company operated the Isleworth, Nocatee, Belair, and Kelly citrus groves as well as celery farms in Sanford. The company was renamed Chase Groves, Inc. in 1951. From time to time, Chase Investment was involved in real estate in Florida and North Carolina. The latter included Fort Caswell, a former military property that was held for a time and then sold. Unquestionably, the jewel in the Chase crown was the Isleworth grove at Windermere. Isleworth's four hundred lake-tempered acres carried the Chases through many difficult times. It proved to be the principal asset at the company's demise when it was sold to golf legend Arnold Palmer in 1984. Chase Groves dissolved that same year, 100 years after the founding of Chase and Company."
Contributor
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida
Alternative Title
Chase Collection
Subject
Chase and Company (Sanford, Fla.)
Chase, Sydney Octavius, 1860-1941
Chase, Joshua Coffin, 1858-1948
Citrus fruit industry--Florida
Golf--Florida
Celery industry
Sanford (Fla.)
Windermere (Fla.)
Jacksonville (Fla.)
Orlando (Fla.)
Is Part Of
<a href="https://richesmi.cah.ucf.edu" target="_blank">RICHES of Central Florida</a>
Language
eng
Type
Collection
Coverage
Sanford, Florida
Isleworth Grove, Windermere, Florida
Jacksonville, Florida
Orlando, Florida
Contributing Project
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a><span>, University of Florida</span>
<a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida
Curator
Marra, Katherine
Cepero, Laura
Digital Collection
<a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a>
External Reference
"<a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a>." <em>Florida Citrus Hall of Fame</em>. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600.
Warner, S.C. "<a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20Vol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a>." <em>Florida State Horticultural Society</em> vol. 36 (1923): 198-200.
Hopkins, James T. <a href="http://www.worldcat.org/oclc/1219230" target="_blank"><em>Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959</em></a>. Gainesville, Florida: University of Florida Press: 1960.
"<a href="http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus" target="_blank">Franklin Chase, 'Towering Figure in Citrus Industry</a>.'" <em>The Orlando Sentinel</em>, September 30, 1986. http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus.
Provenance
Entire <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.
Rights Holder
The displayed collection is housed at <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.
Source Repository
University of Florida, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>
Has Part
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/90" target="_blank">Celery Collection</a>, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/93" target="_blank">Citrus Collection</a>, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/91" target="_blank">Belair Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/100" target="_blank">Florida Citrus Exchange Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/88" target="_blank">Isleworth Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/86" target="_blank">Sanford Collection</a>, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/94" target="_blank">Holy Cross Episcopal Church Collection</a>, Sanford Collection, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/87" target="_blank">Sanford Country Club and Golf Course Collection</a>, Sanford Collection, Chase Collection, RICHES of Central Florida.
Document
A resource containing textual data. Note that facsimiles or images of texts are still of the genre text.
Original Format
3 page typewritten letter on Chase & Company letterhead
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
Letter from Randall Chase to Sydney Chase, Joshua Chase, Sydney Chase, Jr., and William A. Leffler (November 9, 1935)
Alternative Title
Chase Correspondence (November 9, 1935)
Subject
Chase, Sydney Octavius, 1860-1941
Chase, Joshua Coffin, 1858-1948
Citrus--Florida
Florida Citrus Commission
Oranges--Florida
Holland, Spessard L. (Spessard Lindsey), 1892-1971
Lakeland (Fla.)
Celery
Description
An original letter of correspondence between Randall Chase and a group of business partners from Chase & Company. A portion of the letter discusses the issue surrounding Florida citrus growers and coloring adding. The color-added process involved spraying oranges with edible food coloring to make the citrus products more appealing to consumers. Similar coloring was used in butter, ice cream, and candy. In 1936, L.P. Kirkland, mentioned in the letter, wrote an article for the Florida State Horticultural Society entitled, "The 'Color Added' Situation." According to the letter and the report Kirkland wrote, he and other Florida citrus growers supported coloring their oranges since consumers usually associated oranges with the color added stamp with a higher quality product. Other topics discussed in the letter include information collected during a citrus meeting in Lakeland regarding the Federal Marketing Agreement, and the disagreement between Florida citrus growers and Chase & Company Sales Manager, W.H. Mouser, on increasing the unit of sale of citrus products in New York City.
Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965.
Creator
Chase, Randall
Source
Original letter from Randall Chase to Sydney Chase, Joshua Chase, Sydney Chase, Jr., and William A. Leffler, November 9, 1935: Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
Date Created
1935-11-09
Is Referenced By
Folder referenced in Chase Collection finding guide, <a title="A Guide to the Chase Collection" href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">http://web.uflib.ufl.edu/spec/pkyonge/chase.htm</a>.
Requires
<a href="http://www.adobe.com/reader.html" target="_blank">Adobe Acrobat Reader</a>
Format
application/pdf
Extent
832 KB
Medium
3 page typewritten letter on Chase & Company letterhead
Language
eng
Type
Text
Coverage
Sanford, Florida
Lakeland, Florida
Fort Myers, Florida
California
New York
Washington, D.C.
Spatial Coverage
28.811729, -81.268138
28.041037, -81.951351
26.639306, -81.872995
37.166890, -119.907622
40.706518, -74.018433
38.906421, -77.041012
Temporal Coverage
1935-11-08/1935-11-09
Accrual Method
Donation
Provenance
Entire <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.
Rights Holder
The displayed collection item is housed at <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.
Contributing Project
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida
<a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida
Curator
Marra, Katherine
Digital Collection
<a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a>
Source Repository
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">University of Florida, Special and Area Studies Collections</a>
External Reference
Kirkland, L.P. "The 'Color Added' Situation." <em>Florida State Horticultural Society</em>, vol 49 (1936): 103-106.
Mouser, W.H. "Florida Citrus Industry: Increased Consumption Necessary to Move Larger Yields---Jobbers' Volume of Business Will Increase." <em>The Western Fruit Jobber</em>, vol. 2 (May 1915): 36-37.
"Sydney Chase Sr. (1860-1941)." <em>Florida Citrus Hall of Fame</em>. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600.
Hopkins, James T. <em>Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959</em>. Gainesville, Florida: University of Florida Press: 1960.
Warner, S.C. "Development of Marketing Citrus Fruits in Florida." <em>Florida State Horticultural Society</em> vol. 36 (1923): 198-200.
External Reference Title
"<a title="Florida State Horticultural Society" href="http://www.fshs.org/Proceedings/Password%20Protected/1936%20Vol.%2049/103-106%20(KIRKLAND).pdf" target="_blank">The 'Color Added' Situation</a>"
"<a title="Western fruit jobber" href="http://www.worldcat.org/oclc/11080863" target="_blank">Florida Citrus Industry</a>"
"<a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a>"
<a href="http://www.worldcat.org/oclc/1219230" target="_blank"><em>Fifty Years of Citrus</em></a>
"<a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20V%20ol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a>"
Transcript
CHASE & CO
SANFORD, FLORIDA
November 9, 1955.
Mr. S. 0. Chase Mr. J. C. Chase
Mr. S. 0. Chase, Jr.
Mr. W. A. Leffler.
Gentlemen:
Last night W. C. Hutchison and I attended a citrus meeting in Lakeland. H. C. Case of Fort Myers presided at the meeting. The purpose was the consideration of recommendations by a committee on the Federal Marketing Agreement. Askew, Chairman of the Committee, mane the report that the committee recommended that we drop any further consideration of a Federal Marketing Agreement, and immediately take up the question with the Florida Citrus Commission, with a view of arranging to pro rate citrus shipments. There was considerable discussion of a sort of desultory nature. Everyone seemed to agree that a Federal Marketing Agreement was out of the question, but just how to approach the matter of control here seemed a little
difficult. A motion was finally made by Andrew Spada to the
effect that the Associated Growers favor pro-rating, and are willing to pro-rate amongst themselves, and a committee be appointed to invite the Florida Citrus exchange, American Fruit Growers, Gentile, and others to join in such an arrangement. The legal question should be watched carefully. It
will have to be in some organization under the Capper Volstead Act, which provides for grower control, otherwise we would be in trouble under the Sherman Anti-Trust Law. Judge Holland pointed out that phase of the situation, and stated that the American Fruit Growers had been indicted in California with some others account of a gentleman's agreement to reduce shipments of melons. No mention of price was made in connection with the melon movement, but Holland said that time and time again the courts had ruled that where shipments of supplies were restricted which affected prices that it was a violation of the anti-trust law. This is something that will have to be watched carefully in the celery situation in event we do not have a Federal Marketing Agreement. There should be some grower controlled organization that would provide the medium for the allotment or regula¬tion of shipments.
It might be that the AAA has something to do with prosecuting shippers who are working under some gentlemen's agreement, rather than surrendering all their rights and working under the AAA. This would be all the more reason why we
should watch carefully in the celery deal, in view of the fact that we have turned down the AAA machinery, if we substitute something ourselves.
CHASE & CO.
SANFORD, FLORIDA
Kirkland reported that he was going to Washington to confer with Doctor Campbell and Secretary Wallace on the matter of color-added. The meeting passed a resolution authorizing Kirkland to make such assurances to the Federal Government as in his judgments were necessary in order that the industry may
continue to use color-added. Kirkland explained the rather
strict color shades that were being required by the Commission. Each inspector is furnished with a metal plaque with colors, to which the fruit must conform. The idea was expressed that if Florida had to eliminate color-added it would reduce the average price of Florida oranges in the markets from 50 to 75 cents per box.
Mouser next took up the auction question. He explained at some length, in detail, in his usual manner how Mr. Schwalb, of the Di Giorgio auction, just happened to be in the state, and he called a meeting to consider:
(1) Requesting all New York receivers to pro-rate supplies. (2) To have Florida offerings sole in only two rooms.
(3) For the Florida shippers to request the unit of sale in New York City to be increases to 40, from the present unit of 20.
I told him 1 was heartily in accord with the first two propo-sitions, but the third, of increasing the unit of sale, should be omitted. Mouser was very insistent that the resolutions not be changed, and it rather looked as if he had been asked, or requested to present them in such a form. The only other shipper present who opposed the increased unit was Andrew Spada. He made some very pertinent statements, and asked whether -drown & Seccomb had been consulted. Several remarks were made, mostly by Mouser, which indicated that Schwalb had made some uncomplimentary re¬marks about Brown & Seccomb. It was even stated that drown & Seccomb had not lived up to their agreement, and that most ,of the buyers wanted the 40 unit plan, but that a few, 3 or 4%, of the buying power wanted the 20 unit and this 3 or 4% depressed the market, really should not be in business at all, and that by increasing the unit of sale the prices would be raised at least
10%, maybe more. I told Mr. Mouser that I could not follow
the reasoning: of his statements, that all commodities were being sole in smaller units, that it was the general trend of the times, and 1 could not understand how it would increase prices for the citrus industry to adopt the opposite policy. When a vote was taken I requested that I be recorded as not voting. Waverly did the same thing. I am not sure whether Spada did the same thing or not, but there were no opposing votes. Mouser was smooth
CHASE & CO.
SANFORD. FLORIDA
enough to include the two desirable features with the one to increase the unit of sale, and would not handle them separately.
I asked that we go on record, as favoring selling first, or before California, during the season when we are heaviest. Mouser replied that that would be to the disadvantage of Florida, as it would split the buying power, and it was much best to let California sell first when they had to compete with deciduous fruits, and after the California sale Florida would receive the full strength of the market. That reasoning also seemed a little unusual.
Yours very truly,
RC
(?) of Florida
Selling in 4 rooms as (?) for 10 hrs not (?) the (?) leave
(?) in different room or (?) Room 97.
Is Format Of
Digital reproduction of original letter from Randall Chase to Sydney Chase, Joshua Chase, Sydney Chase, Jr., and William A. Leffler, November 9, 1935.
Is Part Of
Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/15" target="_blank">Chase Collection</a>, RICHES of Central Florida.
Audience Education Level
SS.K.A.1.2; SS.1.A.1.1; SS.1.A.2.2; SS.1.A.2.4; SS.1.E.1.4; SS.2.A.1.1; SS.3.A.1.1; SS.4.A.1.1 ; SS.4.A.7.2; SS.4.E.1.1; SS.4.E.1.2; SS.5.A.1.1; SS.6.W.1.3; SS.7.E.2.3; SS.7.E.2.4; SS.8.A.1.5; SS.8.E.2.1; SS.8.E.2.2; SS.8.E.2.3; SS.912.A.1.1; SS.912.A.1.6 ; SS.912.A.5.11; SS.912.A.5.12; SS.912.E.1.5; SS.912.E.2.12; SS.912.E.2.3; SS.912.E.2.4; SS.912.E.2.6; SS.912.E.1.10; SS.912.W.1.3; SS.912.W.7.4
Mediator
History Teacher
Economics Teacher
AAA
American Fruit Growers
Askew
Brown
Brown & Seccomb
Campbell
Capper-Volstead Act
chairman
Chase and Co.
Chase, H. C.
Chase, Randall
Chase, Sydney Octavius, Jr.
Di Giorgio
Dr. Campbell
Federal Marketing Agreement
Florida Citrus Commission
Gentile
Gentile Bros.
Gentile Brothers
Hutchinson, W. C.
Leffler, William A.
Mouser, W. H.
Schwalb
Seccomb
Sherman Anti-Trust Act
Spada, Andrew
Wallace
-
https://richesmi.cah.ucf.edu/omeka/files/original/ee3ebefeaf37ce74be14768f5b2b15fa.pdf
55ec973598ab6b015e837b5f0155661a
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
Citrus Collection
Alternative Title
Citrus Collection
Subject
Chase and Company (Sanford, Fla.)
Citrus--Florida
Citrus fruit industry--Florida
Description
Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford, Florida, and became one of the city's largest employers into the early twentieth century. By 1886, the Chase brothers purchased several citrus groves to expand their business, including Isleworth Grove in Windermere. Isleworth Grove covered a total of 1,300 acres along the Butler Chain of Lakes.
Between 1894 and 1895, Central Florida was hit by several freezes and most of the citrus crop was destroyed. Chase & Company did not grow citrus crops again until 1904 when Joshua came back from an extended stay in California. Between 1894 and 1900, different types of pesticide equipment was created, including equipment driven by steam, machines, and horses.
Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965. The Isleworth property stayed in the Chase family until 1984 when Franklin Chase, the son of Sydney Chase, sold the property to famed golfer Arnold Palmer.
Is Part Of
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/15" target="_blank">Chase Collection</a>, RICHES of Central Florida.
Language
eng
Type
Collection
Coverage
Belair Grove, Lake Mary, Florida
Isleworth Grove, Windermere, Florida
Sanford, Florida
Contributing Project
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida
<a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a><span>, University of Florida</span>
Curator
Cepero, Laura
Marra, Katherine
Digital Collection
<a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a>
External Reference
<span>"</span><a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a><span>." </span><em>Florida Citrus Hall of Fame</em><span>. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600.</span>
<span>Warner, S.C. "</span><a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20Vol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a><span>." </span><em>Florida State Horticultural Society</em><span> vol. 36 (1923): 198-200.</span>
<span>Hopkins, James T. </span><a href="http://www.worldcat.org/oclc/1219230" target="_blank"><em>Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959</em></a><span>. Gainesville, Florida: University of Florida Press: 1960.</span>
<span>"</span><a href="http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus" target="_blank">Franklin Chase, 'Towering Figure in Citrus Industry</a><span>.'" </span><em>The Orlando Sentinel</em><span>, September 30, 1986. http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus.</span>
Weaver, Brian. <a href="http://www.worldcat.org/oclc/43312643" target="_blank"><em>The Citrus Industry in the Sunshine State</em></a>. Charleston, SC: Arcadia, 1999.
Contributor
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a><span>, University of Florida</span>
<a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a><span>, University of Florida</span>
Has Part
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/91" target="_blank">Belair Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/100" target="_blank">Florida Citrus Exchange Collection</a><span>, Citrus Collection, Chase Collection, RICHES of Central Florida.</span>
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/88" target="_blank">Isleworth Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida.
Provenance
<span>Entire </span><a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a><span> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.</span>
Rights Holder
<span>The displayed collection is housed at </span><a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a><span> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. </span><a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a><span> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.</span>
Source Repository
<span>University of Florida, </span><a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>
Document
A resource containing textual data. Note that facsimiles or images of texts are still of the genre text.
Original Format
2 page typrwritten letter on Chase & Company letterhead
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
Letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr. (December 28, 1936)
Alternative Title
Chase Correspondence (December 28, 1936)
Subject
Chase, Sydney Octavius, 1860-1941
Chase, Joshua Coffin, 1858-1948
Lakeland (Fla.)
Citrus--Florida
Grapefruit
Chase and Company (Sanford, Fla.)
Description
An original letter of correspondence written by Randall Chase to his father and Chase & Company business partner Sydney Chase. The letter discusses the troubles the Florida citrus industry faced in 1936 in selling grapefruit to its fullest potential. Randall Chase participated in a meeting where citrus growers identified the production and merchandising issues they faced when selling grapefruit. In that same year, a W .C. Daniells of Eustis wrote an article entitled, "The Plight of Grapefruit." In the article, Daniells stressed citrus growers and producers in Florida to start advertising the importance of grapefruit to a healthy life.
Chase & Company was established by the brothers in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965.
Creator
Chase, Randall
Source
Original letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr., December 28, 1936: Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
Date Created
1936-12-28
Is Referenced By
Folder referenced in Chase Collection finding guide, <a title="A Guide to the Chase Collection" href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">http://web.uflib.ufl.edu/spec/pkyonge/chase.htm</a>.
Requires
<a href="http://www.adobe.com/reader.html" target="_blank">Adobe Acrobat Reader</a>
Format
application/pdf
Extent
453 KB
Medium
2 page typrwritten letter on Chase & Company letterhead
Language
eng
Type
Text
Coverage
Sanford, Florida
Lakeland, Florida
Lake Wales, Florida
Leesburg, Florida
Tallahasse, Florida
Washington, D.C.
Spatial Coverage
28.811729, -81.268138
28.044035, -81.954281
27.901563, -81.586513
28.809848, -81.880399
30.441085, -84.284550
38.907223, -77.038952
Temporal Coverage
1936-12-26/1937-01-12
Accrual Method
Donation
Provenance
Entire <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.
Rights Holder
The displayed collection item is housed at <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.
Contributing Project
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida
<a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida
Curator
Marra, Katherine
Digital Collection
<a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a>
Source Repository
<a href="http://web.uflib.ufl.edu/spec/" target="_blank">University of Florida, Special and Area Studies Collections</a>
External Reference
Daniells, W.C. "The Plight of Grapefruit." <em>Florida State Horticultural Society</em>, vol. 49 (1936): 97-103.
"Sydney Chase Sr. (1860-1941)." <em>Florida Citrus Hall of Fame</em>. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600.
Hopkins, James T. <em>Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959</em>. Gainesville, Florida: University of Florida Press: 1960.
Warner, S.C. "Development of Marketing Citrus Fruits in Florida." <em>Florida State Horticultural Society</em> vol. 36 (1923): 198-200.
External Reference Title
"<a title="Florida State Horticultural Society" href="http://www.fshs.org/Proceedings/Password%20Protected/1936%20Vol.%2049/97-103%20(DANIELLS).pdf" target="_blank">The Plight of Grapefruit</a>"
"<a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a>"
<a href="http://www.worldcat.org/oclc/1219230" target="_blank"><em>Fifty Years of Citrus</em></a>
"<a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20V%20ol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a>"
Transcript
CHASE & CO.
SANFORD, FLORIDA
December 28, 196.
Mr. S. 0. Chase Mr. J. C. Chase
Mr. S. 0. Chase Jr.
Gentlemen:
Saturday, at the telegraphic request of Mr. C. H. Walker, I attended a meeting at the Lakeland Terrace of several growers and shippers interested in
the grapefruit situation. Among those present were:
H. C. Babcock
John Snively
L. Maxey
Fred Davis
Gunn, or the Lake Wales Assn.
Fowler
Vet. Brown
Pringle, of Leesburg
Fender, of the A.F.G.
A representative of W. J. Howey, whose name I
do not recall.
Mossherger of the State Chamber of Commerce.
Gnunne, also of the State Chamber of Commerce
and Marketing Bureau.
As might be expected, Snively dominated the talk with a lot of his school boy ideas. We convened shortly after ten o'clock, and a little after twelve adjourned with the following plan to be put into effect.
A Committee, consisting of John Rust, C. H. Walker and A. M. Pratt are to contact the chain buyers to ascertain how many cars of grapefruit for each prorate period they estimate they could use. These three men would then add to it the estimated amount sold thru other sources. The Control Committee will be requested to pro¬rate the total amount of grapefruit estimated to be used. The chains expect to put on an advertising campaign, start¬ing January 12, and want to be sure they can get supplies after they are advertised. The chains feel it would be a mistake to put the price up too high, but feel they could get from 20 cents to 45 cents a box more than is now being paid without curtailing the consumption.
CHASE & CO
SANFORD. FLORIDA
#2. December 28, 1936
The chains are no operating approximately 53,000 stores. Then they start the grapefruit advertising campaign they advise they are willing to handle grapefruit on the basis of 15%.
At first there was a good deal of criticism in the direction of the present Control Committee, but before adjourning everyone felt that the Control Committee had a terrifically difficult job, nobody wanted to trade places with them, and they concurred that the present Control Committee was as good machinery to work with for a plan of control and merchandising as could be had.
Confidentially, I saw Mr. Kirkland and Mr. John Clark for a few minutes after the grapefruit meeting adjourned. They advise they fear that injunction proceedings may he filed at any time by some of the smaller disgruntled shippers, because they cannot get prorates enough to operate their
houses as fast as they would like. If an injunction is
filed they hope ti get it thru the courts in about two weeks.
Apparently the A.A.A. officials in Washington are backing up the present Control Committee, end the A.A.A. will handle the matter of prosecution on matters of over—shipments, and any other flagrant violation of regulations.
In talking with Maxcy about the present prices on canned grapefruit he gave me the impression that an attempt is being made by some operators to stifle or smother out some smaller canneries which are attempting to start in business. The larger canners feel if they will sell cheap enough for a long enough period it will discourage or break some of the smaller operators. In the meantime the grower is paying the bill.
Yours very truly,
RC
Is Format Of
Digital reproduction of original letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr., December 28, 1936.
Is Part Of
Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
<a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/93" target="_blank">Citrus Collection</a>, Chase Collection, RICHES of Central Florida.
Audience Education Level
SS.K.A.1.2; SS.1.A.1.1; SS.1.A.2.2; SS.1.A.2.4; SS.1.E.1.4; SS.2.A.1.1; SS.3.A.1.1; SS.4.A.1.1; SS.4.A.7.2; SS.4.E.1.1; SS.4.E.1.2; SS.5.A.1.1; SS.6.W.1.3; SS.7.E.2.4; SS.8.A.1.5; SS.8.E.2.1; SS.8.E.2.3; SS.912.A.1.1; SS.912.A.1.6; SS.912.A.5.11; SS.912.A.5.12; SS.912.E.1.5; SS.912.E.2.12; SS.912.E.2.3; SS.912.W.1.3; SS.912.W.7.4
Mediator
History Teacher
Economics Teacher
AAA
AFG
Babcock, H. C.
Brown
chamber of commerce
Chase, Randall
Chase, Sydney Octavius, Jr.
Clark, John
Control Committee
Daniells, W.C.
Davis, Fred
Fender
Florida Chamber of Commerce
Florida Marketing Bureau
Fowler
Gnunne
Gunn
Howey, W. J.
Kirkland, L. P.
Lake Wales Association
Lakeland Terrace
Lakeland Terrace Hotel
Maxcy, L.
Mossberger
Pratt, Archie M.
Pringle
Rust, John
Snively, John
State Marketing Bureau
Walker, C. H.