1 100 2 https://richesmi.cah.ucf.edu/omeka/files/original/ee3ebefeaf37ce74be14768f5b2b15fa.pdf 55ec973598ab6b015e837b5f0155661a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title Citrus Collection Alternative Title Citrus Collection Subject Chase and Company (Sanford, Fla.) Citrus--Florida Citrus fruit industry--Florida Description Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford, Florida, and became one of the city's largest employers into the early twentieth century. By 1886, the Chase brothers purchased several citrus groves to expand their business, including Isleworth Grove in Windermere. Isleworth Grove covered a total of 1,300 acres along the Butler Chain of Lakes. Between 1894 and 1895, Central Florida was hit by several freezes and most of the citrus crop was destroyed. Chase & Company did not grow citrus crops again until 1904 when Joshua came back from an extended stay in California. Between 1894 and 1900, different types of pesticide equipment was created, including equipment driven by steam, machines, and horses. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965. The Isleworth property stayed in the Chase family until 1984 when Franklin Chase, the son of Sydney Chase, sold the property to famed golfer Arnold Palmer. Is Part Of <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/15" target="_blank">Chase Collection</a>, RICHES of Central Florida. Language eng Type Collection Coverage Belair Grove, Lake Mary, Florida Isleworth Grove, Windermere, Florida Sanford, Florida Contributing Project <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida <a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida Curator Cepero, Laura Marra, Katherine Digital Collection <a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a> External Reference "<a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a>." Florida Citrus Hall of Fame. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600. Warner, S.C. "<a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20Vol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a>." Florida State Horticultural Society vol. 36 (1923): 198-200. Hopkins, James T. <a href="http://www.worldcat.org/oclc/1219230" target="_blank">Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959</a>. Gainesville, Florida: University of Florida Press: 1960. "<a href="http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus" target="_blank">Franklin Chase, 'Towering Figure in Citrus Industry</a>.'" The Orlando Sentinel, September 30, 1986. http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus. Weaver, Brian. <a href="http://www.worldcat.org/oclc/43312643" target="_blank">The Citrus Industry in the Sunshine State</a>. Charleston, SC: Arcadia, 1999. Contributor <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida <a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida Has Part <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/91" target="_blank">Belair Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida. <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/100" target="_blank">Florida Citrus Exchange Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida. <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/88" target="_blank">Isleworth Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida. Provenance Entire <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase. Rights Holder The displayed collection is housed at <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only. Source Repository University of Florida, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> Document A resource containing textual data. Note that facsimiles or images of texts are still of the genre text. Original Format 2 page typrwritten letter on Chase & Company letterhead Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title Letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr. (December 28, 1936) Alternative Title Chase Correspondence (December 28, 1936) Subject Chase, Sydney Octavius, 1860-1941 Chase, Joshua Coffin, 1858-1948 Lakeland (Fla.) Citrus--Florida Grapefruit Chase and Company (Sanford, Fla.) Description An original letter of correspondence written by Randall Chase to his father and Chase & Company business partner Sydney Chase. The letter discusses the troubles the Florida citrus industry faced in 1936 in selling grapefruit to its fullest potential. Randall Chase participated in a meeting where citrus growers identified the production and merchandising issues they faced when selling grapefruit. In that same year, a W .C. Daniells of Eustis wrote an article entitled, "The Plight of Grapefruit." In the article, Daniells stressed citrus growers and producers in Florida to start advertising the importance of grapefruit to a healthy life. Chase & Company was established by the brothers in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965. Creator Chase, Randall Source Original letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr., December 28, 1936: Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida. Date Created 1936-12-28 Is Referenced By Folder referenced in Chase Collection finding guide, <a title="A Guide to the Chase Collection" href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">http://web.uflib.ufl.edu/spec/pkyonge/chase.htm</a>. Requires <a href="http://www.adobe.com/reader.html" target="_blank">Adobe Acrobat Reader</a> Format application/pdf Extent 453 KB Medium 2 page typrwritten letter on Chase & Company letterhead Language eng Type Text Coverage Sanford, Florida Lakeland, Florida Lake Wales, Florida Leesburg, Florida Tallahasse, Florida Washington, D.C. Spatial Coverage 28.811729, -81.268138 28.044035, -81.954281 27.901563, -81.586513 28.809848, -81.880399 30.441085, -84.284550 38.907223, -77.038952 Temporal Coverage 1936-12-26/1937-01-12 Accrual Method Donation Provenance Entire <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase. Rights Holder The displayed collection item is housed at <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only. Contributing Project <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida <a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida Curator Marra, Katherine Digital Collection <a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a> Source Repository <a href="http://web.uflib.ufl.edu/spec/" target="_blank">University of Florida, Special and Area Studies Collections</a> External Reference Daniells, W.C. "The Plight of Grapefruit." Florida State Horticultural Society, vol. 49 (1936): 97-103. "Sydney Chase Sr. (1860-1941)." Florida Citrus Hall of Fame. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600. Hopkins, James T. Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959. Gainesville, Florida: University of Florida Press: 1960. Warner, S.C. "Development of Marketing Citrus Fruits in Florida." Florida State Horticultural Society vol. 36 (1923): 198-200. External Reference Title "<a title="Florida State Horticultural Society" href="http://www.fshs.org/Proceedings/Password%20Protected/1936%20Vol.%2049/97-103%20(DANIELLS).pdf" target="_blank">The Plight of Grapefruit</a>" "<a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a>" <a href="http://www.worldcat.org/oclc/1219230" target="_blank">Fifty Years of Citrus</a> "<a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20V%20ol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a>" Transcript CHASE & CO. SANFORD, FLORIDA December 28, 196. Mr. S. 0. Chase Mr. J. C. Chase Mr. S. 0. Chase Jr. Gentlemen: Saturday, at the telegraphic request of Mr. C. H. Walker, I attended a meeting at the Lakeland Terrace of several growers and shippers interested in the grapefruit situation. Among those present were: H. C. Babcock John Snively L. Maxey Fred Davis Gunn, or the Lake Wales Assn. Fowler Vet. Brown Pringle, of Leesburg Fender, of the A.F.G. A representative of W. J. Howey, whose name I do not recall. Mossherger of the State Chamber of Commerce. Gnunne, also of the State Chamber of Commerce and Marketing Bureau. As might be expected, Snively dominated the talk with a lot of his school boy ideas. We convened shortly after ten o'clock, and a little after twelve adjourned with the following plan to be put into effect. A Committee, consisting of John Rust, C. H. Walker and A. M. Pratt are to contact the chain buyers to ascertain how many cars of grapefruit for each prorate period they estimate they could use. These three men would then add to it the estimated amount sold thru other sources. The Control Committee will be requested to pro¬rate the total amount of grapefruit estimated to be used. The chains expect to put on an advertising campaign, start¬ing January 12, and want to be sure they can get supplies after they are advertised. The chains feel it would be a mistake to put the price up too high, but feel they could get from 20 cents to 45 cents a box more than is now being paid without curtailing the consumption. CHASE & CO SANFORD. FLORIDA #2. December 28, 1936 The chains are no operating approximately 53,000 stores. Then they start the grapefruit advertising campaign they advise they are willing to handle grapefruit on the basis of 15%. At first there was a good deal of criticism in the direction of the present Control Committee, but before adjourning everyone felt that the Control Committee had a terrifically difficult job, nobody wanted to trade places with them, and they concurred that the present Control Committee was as good machinery to work with for a plan of control and merchandising as could be had. Confidentially, I saw Mr. Kirkland and Mr. John Clark for a few minutes after the grapefruit meeting adjourned. They advise they fear that injunction proceedings may he filed at any time by some of the smaller disgruntled shippers, because they cannot get prorates enough to operate their houses as fast as they would like. If an injunction is filed they hope ti get it thru the courts in about two weeks. Apparently the A.A.A. officials in Washington are backing up the present Control Committee, end the A.A.A. will handle the matter of prosecution on matters of over—shipments, and any other flagrant violation of regulations. In talking with Maxcy about the present prices on canned grapefruit he gave me the impression that an attempt is being made by some operators to stifle or smother out some smaller canneries which are attempting to start in business. The larger canners feel if they will sell cheap enough for a long enough period it will discourage or break some of the smaller operators. In the meantime the grower is paying the bill. Yours very truly, RC Is Format Of Digital reproduction of original letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr., December 28, 1936. Is Part Of Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida. <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/93" target="_blank">Citrus Collection</a>, Chase Collection, RICHES of Central Florida. Audience Education Level SS.K.A.1.2; SS.1.A.1.1; SS.1.A.2.2; SS.1.A.2.4; SS.1.E.1.4; SS.2.A.1.1; SS.3.A.1.1; SS.4.A.1.1; SS.4.A.7.2; SS.4.E.1.1; SS.4.E.1.2; SS.5.A.1.1; SS.6.W.1.3; SS.7.E.2.4; SS.8.A.1.5; SS.8.E.2.1; SS.8.E.2.3; SS.912.A.1.1; SS.912.A.1.6; SS.912.A.5.11; SS.912.A.5.12; SS.912.E.1.5; SS.912.E.2.12; SS.912.E.2.3; SS.912.W.1.3; SS.912.W.7.4 Mediator History Teacher Economics Teacher AAA AFG Babcock, H. C. Brown chamber of commerce Chase, Randall Chase, Sydney Octavius, Jr. Clark, John Control Committee Daniells, W.C. Davis, Fred Fender Florida Chamber of Commerce Florida Marketing Bureau Fowler Gnunne Gunn Howey, W. J. Kirkland, L. P. Lake Wales Association Lakeland Terrace Lakeland Terrace Hotel Maxcy, L. Mossberger Pratt, Archie M. Pringle Rust, John Snively, John State Marketing Bureau Walker, C. H. https://richesmi.cah.ucf.edu/omeka/files/original/8977e926fe8c6ef231985fc82fa42385.pdf ca9ee3cb76b797cfd649ce5937bc0161 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title Citrus Collection Alternative Title Citrus Collection Subject Chase and Company (Sanford, Fla.) Citrus--Florida Citrus fruit industry--Florida Description Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford, Florida, and became one of the city's largest employers into the early twentieth century. By 1886, the Chase brothers purchased several citrus groves to expand their business, including Isleworth Grove in Windermere. Isleworth Grove covered a total of 1,300 acres along the Butler Chain of Lakes. Between 1894 and 1895, Central Florida was hit by several freezes and most of the citrus crop was destroyed. Chase & Company did not grow citrus crops again until 1904 when Joshua came back from an extended stay in California. Between 1894 and 1900, different types of pesticide equipment was created, including equipment driven by steam, machines, and horses. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965. The Isleworth property stayed in the Chase family until 1984 when Franklin Chase, the son of Sydney Chase, sold the property to famed golfer Arnold Palmer. Is Part Of <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/15" target="_blank">Chase Collection</a>, RICHES of Central Florida. Language eng Type Collection Coverage Belair Grove, Lake Mary, Florida Isleworth Grove, Windermere, Florida Sanford, Florida Contributing Project <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida <a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida Curator Cepero, Laura Marra, Katherine Digital Collection <a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a> External Reference "<a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a>." Florida Citrus Hall of Fame. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600. Warner, S.C. "<a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20Vol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a>." Florida State Horticultural Society vol. 36 (1923): 198-200. Hopkins, James T. <a href="http://www.worldcat.org/oclc/1219230" target="_blank">Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959</a>. Gainesville, Florida: University of Florida Press: 1960. "<a href="http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus" target="_blank">Franklin Chase, 'Towering Figure in Citrus Industry</a>.'" The Orlando Sentinel, September 30, 1986. http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus. Weaver, Brian. <a href="http://www.worldcat.org/oclc/43312643" target="_blank">The Citrus Industry in the Sunshine State</a>. Charleston, SC: Arcadia, 1999. Contributor <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida <a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida Has Part <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/91" target="_blank">Belair Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida. <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/100" target="_blank">Florida Citrus Exchange Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida. <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/88" target="_blank">Isleworth Grove Collection</a>, Citrus Collection, Chase Collection, RICHES of Central Florida. Provenance Entire <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase. Rights Holder The displayed collection is housed at <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only. Source Repository University of Florida, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> Document A resource containing textual data. Note that facsimiles or images of texts are still of the genre text. Original Format 3 page typewritten letter on Chase & Company letterhead Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title Letter from Randall Chase to Sydney Chase (October 29, 1936) Alternative Title Chase Correspondence (October 29, 1936) Subject Chase, Sydney Octavius, 1860-1941 Chase, Joshua Coffin, 1858-1948 Citrus --Florida Oranges--Florida Wabasso (Fla.) Quincy (Fla.) Vero Beach (Fla.) Fort Pierce (Fla.) Nocatee (Fla.) Description An original letter of correspondence written by Randall Chase to his father and Chase & Company business partner Sydney Chase. A portion of the letter includes information about Chase & Company's involvement at Wabasso Grove, Vero Beach, and Fort Pierce. Other topics mentioned include color added treatments, and tangerine and orange production. Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965. Creator Chase, Randall Source Original letter from Randall Chase to Sydney Chase, October 29, 1936: Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida. Date Created 1936-10-29 Is Referenced By Folder referenced in Chase Collection finding guide, <a title="A Guide to the Chase Collection" href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">http://web.uflib.ufl.edu/spec/pkyonge/chase.htm</a>. Requires <a href="http://www.adobe.com/reader.html" target="_blank">Adobe Acrobat Reader</a> Format application/pdf Extent 650 KB Medium 3 page typewritten letter on Chase & Company letterhead Language eng Type Text Coverage Sanford, Florida Asheville, North Carolina Wabasso, Florida Melbourne, Florida Vero Beach, Florida Fort Pierce, Florida Nocatee, Florida Winter Haven, Florida Lakeland, Florida Spatial Coverage 28.811729, -81.268138 35.595065, -82.551673 27.748285, -80.436098 28.084167, -80.609272 27.638736, -80.397732 27.446612, -80.326699 30.105632, -81.424414 28.022621, -81.733512 28.040847, -81.952081 Temporal Coverage 1934-01-01/1936-11-12 Accrual Method Donation Provenance Entire <a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank">Chase Collection</a> is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase. Rights Holder The displayed collection item is housed at <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a> at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. <a href="http://riches.cah.ucf.edu/" target="_blank">RICHES of Central Florida</a> has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only. Contributing Project <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, University of Florida <a href="http://ufdc.ufl.edu/" target="_blank">Digital Collections (UFDC)</a>, University of Florida Curator Marra, Katherine Digital Collection <a href="https://richesmi.cah.ucf.edu/map/" target="_blank">RICHES MI</a> Source Repository <a href="http://web.uflib.ufl.edu/spec/" target="_blank">University of Florida, Special and Area Studies Collections</a> External Reference Kirkland, L.P. "The 'Color Added' Situation." Florida State Horticultural Society, vol 49 (1936): 103-106. "Sydney Chase Sr. (1860-1941)." Florida Citrus Hall of Fame. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600. Hopkins, James T. Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959. Gainesville, Florida: University of Florida Press: 1960. Warner, S.C. "Development of Marketing Citrus Fruits in Florida." Florida State Horticultural Society vol. 36 (1923): 198-200. External Reference Title "<a title="Florida State Horticultural Society" href="http://www.fshs.org/Proceedings/Password%20Protected/1936%20Vol.%2049/103-106%20(KIRKLAND).pdf" target="_blank">The 'Color Added' Situation</a>" "<a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&bID=0&dd_asId=600" target="_blank">Sydney Chase Sr. (1860-1941)</a>" <a href="http://www.worldcat.org/oclc/1219230" target="_blank">Fifty Years of Citrus</a> "<a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20V%20ol.%2036/198-200%20%28WARNER%29.pdf" target="_blank">Development of Marketing Citrus Fruits in Florida</a>" Transcript CHASE & CO SANFORD. FLORIDA October 29, 1936. Mr. S. O. Cheese, Asheville, N. C. Dear Dad: Tuesday morning I left here and went down the east coast. I stopped for a short time at the Wabasso Grove. They have had a super-abundance of rain south of Melbourne. The trees on the Wabasso grove are looking excellent, end I cannot sec that there has been any damage resulting to the trees. The Hamlins on the young trees have split very badly, end my guess would be we have lost from 25 to 55% of the crop. Henry has the place well mowed, ditches open, and the work well in hand. The old darky who once thought he wanted to sell his 40 acres adjoining ours has now decided he can get $80 an acre. He may be able to do it sometime this winter, as real estate values have ad¬vanced considerably and there is some activity in that territory. At Vero Beach I spent some time with Jack Napier Strong, who has leased a packing house at that point, end will operate sort of a truck depot for citrus fruits and vegetables. We have agreed to finance him to the extent of $1,500. for buying supplies, field crates, and some of his pay rolls. We will be interested fifty-fifty with his in the results of the packing house. Any fruit that is shipped will be shipped thru us. For the first year I do not expect there will be very much revenue. I think by working on a conservative basis we can in a year or so make a very nice little business from there. Investiga¬tions indicate that Strong is well thought of in Vera and by people who have done business with them, but that he has little financial responsibility at present. This is due chiefly to the fact that for the past two years he has endeavored to finance some farming operations and has to t. heavily in so doing, but so far as we have been able to ascertain all of his accounts are cleared up, but it has left him without funds . #2 . Mr. S. O. Chase. October 29, 1936. At Fort Pierce I stopped for a few minutes to look at the new Exchange house. It is a huge affair, and I expect one of the biggest in Florida. This is the house that Bill Mosley manages. The new building is down on the water front, right next to the pre-cooling terminals. They have two units of four sizers to each unit, all equipped with stamping machines and the latest devices of all sort. My guess would be that the machinery in the building cost clost to $100,000. The vegetable business around Vero and Fort Pierce has been badly damaged by reins, most people think 50% or wore. The chances are the heavy rains now may wean good spring crops. I continued over to Nocatee, where I spent the night. They have started picking Tangerines, and have 100 boxes in the coloring room. We estimate we can get two or three cars of oranges right away, and they started picking yesterday. Oranges have not grown as much in the past few weeks as some of us thought they would. The trees at Nocatee that did not have to be cut back have about all the fruit on then they can carry. The color is good. The texture and shape is satisfactory. Oranges and Tangerines will he gassed at Nocatee and trucked to Winter Haven where they will be color-added and packed. Yesterday morning, I attended a meeting of the Control Committee in Lakeland. The prorate on grapefruit is 600 cars, no culls or thirds to be shipped; no restrictions on oranges; Tangerines no thirds to be shipped. They are having some com-plaints about color added treatments. It seems that the treat¬ment that has so far shown up the best, and store uniform, is that of the Food Machinery Company. The dye put out by the Fruit Treating Company, which is the Brogden Company, of Orlando, has shown up splotches and too deep a color. It is the general opinion of those at Lakeland that the next ten days or two weeks would be a very good time to ship oranges. CHASE & CO. SANFORD. FLORIDA #3. Mr. S. 0. Chase. October 29, 19!6. The complaint of nearly everyone at the meeting was that they could not get oranges to pass the test. I did not hear such about Tangerines being shipped, but if other people's are passing the test like ours are there will soon be a lot of them. Affectionately, RC CC— Mr. J. C. Chase Mr. T. A. Leffler Mr. S. O. Chase Jr. RC:HMR. Is Format Of Digital reproduction of original letter from Randall Chase to Sydney Chase, October 29, 1936. Is Part Of Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida. <a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/93" target="_blank">Citrus Collection</a>, Chase Collection, RICHES of Central Florida. Audience Education Level SS.K.A.1.2; SS.K.G.3.3; SS.1.A.1.1; SS.1.A.2.2; SS.1.A.2.4; SS.1.E.1.4; SS.1.G.1.6; SS.2.A.1.1; SS.3.A.1.1; SS.3.G.3.1; SS.3.G.4.1; SS.4.A.1.1 ; SS.4.A.7.2; SS.4.E.1.1; SS.4.E.1.2; SS.4.G.1.3; SS.5.A.1.1; SS.6.W.1.3; SS.7.E.2.4; SS.7.G.2.3; SS.8.A.1.5; SS.8.E.2.1; SS.8.E.2.3; SS.912.A.1.1; SS.912.A.1.6 ; SS.912.A.5.11; SS.912.A.5.12; SS.912.E.2.3; SS.912.G.2.1; SS.912.G.3.2; SS.912.G.3.5; SS.912.G.5.1; SS.912.W.1.3 ; SS.912.W.7.4 Mediator History Teacher Economics Teacher Geography Teacher Brogden Co. Brogden Company Chase, Randall Chase, Sydney Octavius, Jr. color added treatment Control Committee Exchange packing house FCE food machinery fruit coloring fruit treating Hamlins Leffler, William A. Mosely, Bill oranges pre-cooling Strong, Jack Napier tangerines Wabasso Grove