Roger Holler, Sr. with Sears, Roebuck & Company Fleet of Trucks
Orlando (Fla.)
Sears, Roebuck and Company
Department stores--Florida
Trucks--United States
Roger Holler, Sr. originally worked for General Motors when he migrated to Orlando, Florida. Soon after relocating, Holler opened his own dealership with Chevrolet. In this photograph, Holler is seen wearing a cowboy hat with a fleet of Sears, Roebuck & Company trucks, possibly because he supplied the Sears store with the delivery trucks.<br /><br />The Sears store was located at 111-113 North Orange Avenue in Downtown Orlando, Florida. Sears moved into the first floor of Philips Apartments in 1931. Before Sears arrived, the building, as well as the city of Orlando, was experiencing economic decline. However, Sears proved so successful that the building had to expand and the property value of the entire building increased by 25 percent. In 1939, F. Monroe Alleman and Kenneth Kraft bought the Sears building for $300,000. Twenty years later, Alleman sold the building for $1.1 million, but Sears was kept open with 12 years left on its lease.<br /><br />In 1962, land on East Colonial Drive was bought to open a freestanding Sears store and a year later construction started. In 1973, the Sears on Colonial was incorporated with the Fashion Square Mall and it remains open today. On May 4, 1974, due to the expanding city and regional malls, the downtown Sears store closed its doors. Ten years later, the building was renovated and became what it is today, a bronze-colored glass tower nicknamed the Copper Whopper.
Original black and white photograph: <a href="http://orlandoremembered.org/" target="_blank">Orlando Remembered</a> Exhibit, <a href="https://www.regions.com/Map.rf?id=1668" target="_blank">Regions Bank</a>, Orlando, Florida.
Daily, Patricia F.
image/jpg
eng
Still Image
Sears, Roebuck & Company, Downtown Orlando, Florida
Sears, Roebuck & Company Window Display
Orlando (Fla.)
Sears, Roebuck and Company
Department stores--Florida
Swimsuits
Bathing suits--United States
Clothing and dress--United States
Fashion--Florida
A Sears, Roebuck & Company window display showing women's swimsuits during the 1940s or 1950s. The Sears store was located at 111-113 North Orange Avenue in Downtown Orlando, Florida. Sears moved into the first floor of Philips Apartments in 1931. Before Sears arrived, the building, as well as the city of Orlando, was experiencing economic decline. However, Sears proved so successful that the building had to expand and the property value of the entire building increased by 25 percent. In 1939, F. Monroe Alleman and Kenneth Kraft bought the Sears building for $300,000. Twenty years later, Alleman sold the building for $1.1 million, but Sears was kept open with 12 years left on its lease.<br /><br />In 1962, land on East Colonial Drive was bought to open a freestanding Sears store and a year later construction started. In 1973, the Sears on Colonial was incorporated with the Fashion Square Mall and it remains open today. On May 4, 1974, due to the expanding city and regional malls, the downtown Sears store closed its doors. Ten years later, the building was renovated and became what it is today, a bronze-colored glass tower nicknamed the Copper Whopper.
Original black and white photograph: <a href="http://orlandoremembered.org/" target="_blank">Orlando Remembered</a> Exhibit, <a href="https://www.regions.com/Map.rf?id=1668" target="_blank">Regions Bank</a>, Orlando, Florida.
Daily, Patricia F.
image/jpg
eng
Still Image
Sears, Roebuck & Company, Downtown Orlando, Florida