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OR00017.jpg
Roger Holler, Sr. originally worked for General Motors when he migrated to Orlando, Florida. Soon after relocating, Holler opened his own dealership with Chevrolet. In this photograph, Holler is seen wearing a cowboy hat with a fleet of Sears,…

OR00022.jpg
A Sears, Roebuck & Company window display showing women's swimsuits during the 1940s or 1950s. The Sears store was located at 111-113 North Orange Avenue in Downtown Orlando, Florida. Sears moved into the first floor of Philips Apartments in…
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