Letter from Randall Chase to Sydney Chase, Joshua Chase, Sydney Chase, Jr., and William A. Leffler (November 9, 1935)
Chase, Sydney Octavius, 1860-1941
Chase, Joshua Coffin, 1858-1948
Citrus--Florida
Florida Citrus Commission
Oranges--Florida
Holland, Spessard L. (Spessard Lindsey), 1892-1971
Lakeland (Fla.)
Celery
An original letter of correspondence between Randall Chase and a group of business partners from Chase & Company. A portion of the letter discusses the issue surrounding Florida citrus growers and coloring adding. The color-added process involved spraying oranges with edible food coloring to make the citrus products more appealing to consumers. Similar coloring was used in butter, ice cream, and candy. In 1936, L.P. Kirkland, mentioned in the letter, wrote an article for the Florida State Horticultural Society entitled, "The 'Color Added' Situation." According to the letter and the report Kirkland wrote, he and other Florida citrus growers supported coloring their oranges since consumers usually associated oranges with the color added stamp with a higher quality product. Other topics discussed in the letter include information collected during a citrus meeting in Lakeland regarding the Federal Marketing Agreement, and the disagreement between Florida citrus growers and Chase & Company Sales Manager, W.H. Mouser, on increasing the unit of sale of citrus products in New York City.
Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965.
Chase, Randall
Original letter from Randall Chase to Sydney Chase, Joshua Chase, Sydney Chase, Jr., and William A. Leffler, November 9, 1935: Chase Collection (MS 14), box 3, folder 13.48, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
application/pdf
eng
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Sanford, Florida
Lakeland, Florida
Fort Myers, Florida
California
New York
Washington, D.C.
Letter from Sydney Chase to Joshua Chase (August 29, 1927)
Chase, Sydney Octavius, 1860-1941
Chase, Joshua Coffin, 1858-1948
Citrus fruit industry--Florida
Federal Trade Commission (U.S.)
Florida Citrus Exchange
Tung oil industry--United States
Gainesville (Fla.)
Sanford (Fla.)
Orlando (Fla.)
Polk County (Fla.)
Winter Haven (Fla.)
Haines City (Fla.)
Orange County (Fla.)
Crescent City (Fla.)
An original letter of correspondence between brothers and business partners Sydney Octavius Chase and Joshua Coffin Chase. The letter contains information about an interview Sydney and other members of the Florida Citrus Exchange had with a Mr. Edward Fisher, an examiner from the Federal Trade Commission. The topic of discussion between the group of men related to the Florida Citrus Exchange's methods in marketing in comparison to independent marketing campaigns. Sydney also recounts a trip through Gainesville, Florida, to inspect tung oil groves.
Chase & Company was established by the brothers in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. The Florida Citrus Exchange was founded by a group of growers on June 21, 1909 to help improve production of citrus in the state. Members shared facilities and helped establish operation and shipping standards. Both Sydney and Joshua Chase were hesitant to join the Exchange because they did not want to jeopardize the business they had successfully managed. Chase & Company eventually became a part of the Exchange, but backed out three years later.
Chase, Sydney Octavius
Original letter from Sydney Octavius Chase to Joshua Coffin Chase, August 29, 1927: Chase Collection (MS 14), box 3, folder 13.46, <a href="http://web.uflib.ufl.edu/spec/" target="_blank">Special and Area Studies Collections</a>, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
application/pdf
eng
Text
Sanford, Florida
Camden, Maine
Orlando, Florida
Washington, D.C.
Winter Haven, Florida
Haines City, Florida
Gainesville, Florida
Crescent City, Florida
Ocala, Florida
Leesburg, Florida
Isleworth, Winderemere, Florida