An advertisement produced to showcase the advent of mid-century modernism in Orlando, Florida. The film depicts marketing strategies aimed at attracting white middle-to-upper class men in either military or defense technology engineering professions. It emphasizes the economic, cultural, and social changes taking place within Orlando that make it an ideal place to raise a family and to live a fulfilling life. The film also depicts developments and signs of growth that occurred in Orlando before the Walt Disney World Resort opened.
Digital reproduction of original 14-minute and 28-second color film: Action Center USA. Directed by Grant Gravitt (Orlando, FL: Tel Air Interests, Inc.).