A fishing lure handmade by Jim Pfiffer and sold at Jackson Sporting Goods, which was owned by William R. Jackson. From approximately 1935 to 1950, the store was located at 28 East Church Street in Downtown Orlando, Florida. According to the records reviewed for the 1940s and the 1980s, a Jim Pfiffer was not located by name or profession and remains unknown. This lot, as well as the rest of the block, was later replaced by the CNA Tower and Barnett Plaza.