<?xml version="1.0" encoding="UTF-8"?>
<itemContainer xmlns="http://omeka.org/schemas/omeka-xml/v5" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://omeka.org/schemas/omeka-xml/v5 http://omeka.org/schemas/omeka-xml/v5/omeka-xml-5-0.xsd" uri="https://richesmi.cah.ucf.edu/omeka/items/browse?tags=State+Marketing+Bureau&amp;output=omeka-xml" accessDate="2026-10-10T23:51:09+00:00">
  <miscellaneousContainer>
    <pagination>
      <pageNumber>1</pageNumber>
      <perPage>100</perPage>
      <totalResults>1</totalResults>
    </pagination>
  </miscellaneousContainer>
  <item itemId="668" public="1" featured="0">
    <fileContainer>
      <file fileId="471">
        <src>https://richesmi.cah.ucf.edu/omeka/files/original/ee3ebefeaf37ce74be14768f5b2b15fa.pdf</src>
        <authentication>55ec973598ab6b015e837b5f0155661a</authentication>
      </file>
    </fileContainer>
    <collection collectionId="93">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449100">
                  <text>Citrus Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="86">
              <name>Alternative Title</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449101">
                  <text>Citrus Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="49">
              <name>Subject</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449102">
                  <text>Chase and Company (Sanford, Fla.)</text>
                </elementText>
                <elementText elementTextId="449103">
                  <text>Citrus--Florida</text>
                </elementText>
                <elementText elementTextId="449104">
                  <text>Citrus fruit industry--Florida</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449106">
                  <text>Chase &amp; Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase &amp; Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford, Florida, and became one of the city's largest employers into the early twentieth century. By 1886, the Chase brothers purchased several citrus groves to expand their business, including Isleworth Grove in Windermere. Isleworth Grove covered a total of 1,300 acres along the Butler Chain of Lakes. &#13;
&#13;
Between 1894 and 1895, Central Florida was hit by several freezes and most of the citrus crop was destroyed. Chase &amp; Company did not grow citrus crops again until 1904 when Joshua came back from an extended stay in California. Between 1894 and 1900, different types of pesticide equipment was created, including equipment driven by steam, machines, and horses.&#13;
&#13;
Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase &amp; Company from 1948-1965. The Isleworth property stayed in the Chase family until 1984 when Franklin Chase, the son of Sydney Chase, sold the property to famed golfer Arnold Palmer.</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="104">
              <name>Is Part Of</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449108">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/15" target="_blank"&gt;Chase Collection&lt;/a&gt;, RICHES of Central Florida.</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449109">
                  <text>eng</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="51">
              <name>Type</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449110">
                  <text>Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="38">
              <name>Coverage</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449111">
                  <text>Belair Grove, Lake Mary, Florida</text>
                </elementText>
                <elementText elementTextId="449112">
                  <text>Isleworth Grove, Windermere, Florida</text>
                </elementText>
                <elementText elementTextId="511521">
                  <text>Sanford, Florida</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="138">
              <name>Contributing Project</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449116">
                  <text>&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;, University of Florida</text>
                </elementText>
                <elementText elementTextId="449117">
                  <text>&lt;a href="http://ufdc.ufl.edu/" target="_blank"&gt;Digital Collections (UFDC)&lt;/a&gt;&lt;span&gt;, University of Florida&lt;/span&gt;</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="133">
              <name>Curator</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449118">
                  <text>Cepero, Laura</text>
                </elementText>
                <elementText elementTextId="511524">
                  <text>Marra, Katherine</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="134">
              <name>Digital Collection</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449119">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/map/" target="_blank"&gt;RICHES MI&lt;/a&gt;</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="136">
              <name>External Reference</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449120">
                  <text>&lt;span&gt;"&lt;/span&gt;&lt;a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&amp;amp;bID=0&amp;amp;dd_asId=600" target="_blank"&gt;Sydney Chase Sr. (1860-1941)&lt;/a&gt;&lt;span&gt;." &lt;/span&gt;&lt;em&gt;Florida Citrus Hall of Fame&lt;/em&gt;&lt;span&gt;. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&amp;amp;bID=0&amp;amp;dd_asId=600.&lt;/span&gt;</text>
                </elementText>
                <elementText elementTextId="449121">
                  <text>&lt;span&gt;Warner, S.C. "&lt;/span&gt;&lt;a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20Vol.%2036/198-200%20%28WARNER%29.pdf" target="_blank"&gt;Development of Marketing Citrus Fruits in Florida&lt;/a&gt;&lt;span&gt;." &lt;/span&gt;&lt;em&gt;Florida State Horticultural Society&lt;/em&gt;&lt;span&gt; vol. 36 (1923): 198-200.&lt;/span&gt;</text>
                </elementText>
                <elementText elementTextId="449122">
                  <text>&lt;span&gt;Hopkins, James T. &lt;/span&gt;&lt;a href="http://www.worldcat.org/oclc/1219230" target="_blank"&gt;&lt;em&gt;Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959&lt;/em&gt;&lt;/a&gt;&lt;span&gt;. Gainesville, Florida: University of Florida Press: 1960.&lt;/span&gt;</text>
                </elementText>
                <elementText elementTextId="449123">
                  <text>&lt;span&gt;"&lt;/span&gt;&lt;a href="http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus" target="_blank"&gt;Franklin Chase, 'Towering Figure in Citrus Industry&lt;/a&gt;&lt;span&gt;.'" &lt;/span&gt;&lt;em&gt;The Orlando Sentinel&lt;/em&gt;&lt;span&gt;, September 30, 1986. http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus.&lt;/span&gt;</text>
                </elementText>
                <elementText elementTextId="449124">
                  <text>Weaver, Brian. &lt;a href="http://www.worldcat.org/oclc/43312643" target="_blank"&gt;&lt;em&gt;The Citrus Industry in the Sunshine State&lt;/em&gt;&lt;/a&gt;. Charleston, SC: Arcadia, 1999.</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="37">
              <name>Contributor</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="511516">
                  <text>&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;&lt;span&gt;, University of Florida&lt;/span&gt;</text>
                </elementText>
                <elementText elementTextId="511517">
                  <text>&lt;a href="http://ufdc.ufl.edu/" target="_blank"&gt;Digital Collections (UFDC)&lt;/a&gt;&lt;span&gt;, University of Florida&lt;/span&gt;</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="101">
              <name>Has Part</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="511518">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/91" target="_blank"&gt;Belair Grove Collection&lt;/a&gt;, Citrus Collection, Chase Collection, RICHES of Central Florida.</text>
                </elementText>
                <elementText elementTextId="511519">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/100" target="_blank"&gt;Florida Citrus Exchange Collection&lt;/a&gt;&lt;span&gt;, Citrus Collection, Chase Collection, RICHES of Central Florida.&lt;/span&gt;</text>
                </elementText>
                <elementText elementTextId="511520">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/88" target="_blank"&gt;Isleworth Grove Collection&lt;/a&gt;, Citrus Collection, Chase Collection, RICHES of Central Florida.</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="124">
              <name>Provenance</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="511522">
                  <text>&lt;span&gt;Entire &lt;/span&gt;&lt;a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank"&gt;Chase Collection&lt;/a&gt;&lt;span&gt; is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.&lt;/span&gt;</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="125">
              <name>Rights Holder</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="511523">
                  <text>&lt;span&gt;The displayed collection is housed at &lt;/span&gt;&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;&lt;span&gt; at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. &lt;/span&gt;&lt;a href="http://riches.cah.ucf.edu/" target="_blank"&gt;RICHES of Central Florida&lt;/a&gt;&lt;span&gt; has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.&lt;/span&gt;</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="135">
              <name>Source Repository</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="511525">
                  <text>&lt;span&gt;University of Florida, &lt;/span&gt;&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Document</name>
      <description>A resource containing textual data.  Note that facsimiles or images of texts are still of the genre text.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description/>
          <elementTextContainer>
            <elementText elementTextId="154149">
              <text>2 page typrwritten letter on Chase &amp; Company letterhead</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154104">
                <text>Letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr. (December 28, 1936)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="86">
            <name>Alternative Title</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154105">
                <text>Chase Correspondence (December 28, 1936)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154106">
                <text>Chase, Sydney Octavius, 1860-1941</text>
              </elementText>
              <elementText elementTextId="154107">
                <text>Chase, Joshua Coffin, 1858-1948</text>
              </elementText>
              <elementText elementTextId="154108">
                <text>Lakeland (Fla.)</text>
              </elementText>
              <elementText elementTextId="154109">
                <text>Citrus--Florida</text>
              </elementText>
              <elementText elementTextId="154110">
                <text>Grapefruit</text>
              </elementText>
              <elementText elementTextId="449428">
                <text>Chase and Company (Sanford, Fla.)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154111">
                <text>An original letter of correspondence written by Randall Chase to his father and Chase &amp; Company business partner Sydney Chase. The letter discusses the troubles the Florida citrus industry faced in 1936 in selling grapefruit to its fullest potential. Randall Chase participated in a meeting where citrus growers identified the production and merchandising issues they faced when selling grapefruit. In that same year, a W .C. Daniells of Eustis wrote an article entitled, "The Plight of Grapefruit." In the article, Daniells stressed citrus growers and producers in Florida to start advertising the importance of grapefruit to a healthy life.&#13;
&#13;
Chase &amp; Company was established by the brothers in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase &amp; Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida.  The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase &amp; Company from 1948-1965.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154112">
                <text>Chase, Randall</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154113">
                <text>Original letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr., December 28, 1936: Chase Collection (MS 14), box 3, folder 13.48, &lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;, George A. Smathers Libraries, University of Florida, Gainesville, Florida.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="90">
            <name>Date Created</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154114">
                <text>1936-12-28</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="105">
            <name>Is Referenced By</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154116">
                <text>Folder referenced in Chase Collection finding guide, &lt;a title="A Guide to the Chase Collection" href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank"&gt;http://web.uflib.ufl.edu/spec/pkyonge/chase.htm&lt;/a&gt;.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="111">
            <name>Requires</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154117">
                <text>&lt;a href="http://www.adobe.com/reader.html" target="_blank"&gt;Adobe Acrobat Reader&lt;/a&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154118">
                <text>application/pdf</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154119">
                <text>453 KB</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="113">
            <name>Medium</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154120">
                <text>2 page typrwritten letter on Chase &amp; Company letterhead</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154121">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154122">
                <text>Text</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="38">
            <name>Coverage</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154123">
                <text>Sanford, Florida</text>
              </elementText>
              <elementText elementTextId="449434">
                <text>Lakeland, Florida</text>
              </elementText>
              <elementText elementTextId="449435">
                <text>Lake Wales, Florida</text>
              </elementText>
              <elementText elementTextId="449436">
                <text>Leesburg, Florida</text>
              </elementText>
              <elementText elementTextId="449437">
                <text>Tallahasse, Florida</text>
              </elementText>
              <elementText elementTextId="449438">
                <text>Washington, D.C.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="115">
            <name>Spatial Coverage</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154124">
                <text>28.811729, -81.268138</text>
              </elementText>
              <elementText elementTextId="449439">
                <text>28.044035, -81.954281</text>
              </elementText>
              <elementText elementTextId="449440">
                <text>27.901563, -81.586513</text>
              </elementText>
              <elementText elementTextId="449441">
                <text>28.809848, -81.880399</text>
              </elementText>
              <elementText elementTextId="449442">
                <text>30.441085, -84.284550</text>
              </elementText>
              <elementText elementTextId="449443">
                <text>38.907223, -77.038952</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154125">
                <text>1936-12-26/1937-01-12</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="117">
            <name>Accrual Method</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154126">
                <text>Donation</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="124">
            <name>Provenance</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154127">
                <text>Entire &lt;a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank"&gt;Chase Collection&lt;/a&gt; is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="125">
            <name>Rights Holder</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154128">
                <text>The displayed collection item is housed at &lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt; at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. &lt;a href="http://riches.cah.ucf.edu/" target="_blank"&gt;RICHES of Central Florida&lt;/a&gt; has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="138">
            <name>Contributing Project</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154134">
                <text>&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;, University of Florida</text>
              </elementText>
              <elementText elementTextId="449447">
                <text>&lt;a href="http://ufdc.ufl.edu/" target="_blank"&gt;Digital Collections (UFDC)&lt;/a&gt;, University of Florida</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="133">
            <name>Curator</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154135">
                <text>Marra, Katherine</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="134">
            <name>Digital Collection</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154136">
                <text>&lt;a href="https://richesmi.cah.ucf.edu/map/" target="_blank"&gt;RICHES MI&lt;/a&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="135">
            <name>Source Repository</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154137">
                <text>&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;University of Florida, Special and Area Studies Collections&lt;/a&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="136">
            <name>External Reference</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154138">
                <text>Daniells, W.C. "The Plight of Grapefruit." &lt;em&gt;Florida State Horticultural Society&lt;/em&gt;, vol. 49 (1936): 97-103.</text>
              </elementText>
              <elementText elementTextId="154139">
                <text>"Sydney Chase Sr. (1860-1941)." &lt;em&gt;Florida Citrus Hall of Fame&lt;/em&gt;. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&amp;amp;bID=0&amp;amp;dd_asId=600.</text>
              </elementText>
              <elementText elementTextId="154140">
                <text>Hopkins, James T. &lt;em&gt;Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959&lt;/em&gt;. Gainesville, Florida: University of Florida Press: 1960.</text>
              </elementText>
              <elementText elementTextId="154141">
                <text>Warner, S.C. "Development of Marketing Citrus Fruits in Florida." &lt;em&gt;Florida State Horticultural Society&lt;/em&gt; vol. 36 (1923): 198-200.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="137">
            <name>External Reference Title</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154143">
                <text>"&lt;a title="Florida State Horticultural Society" href="http://www.fshs.org/Proceedings/Password%20Protected/1936%20Vol.%2049/97-103%20(DANIELLS).pdf" target="_blank"&gt;The Plight of Grapefruit&lt;/a&gt;"</text>
              </elementText>
              <elementText elementTextId="154144">
                <text>"&lt;a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&amp;amp;bID=0&amp;amp;dd_asId=600" target="_blank"&gt;Sydney Chase Sr. (1860-1941)&lt;/a&gt;"</text>
              </elementText>
              <elementText elementTextId="154145">
                <text>&lt;a href="http://www.worldcat.org/oclc/1219230" target="_blank"&gt;&lt;em&gt;Fifty Years of Citrus&lt;/em&gt;&lt;/a&gt;</text>
              </elementText>
              <elementText elementTextId="154146">
                <text>"&lt;a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20V%20ol.%2036/198-200%20%28WARNER%29.pdf" target="_blank"&gt;Development of Marketing Citrus Fruits in Florida&lt;/a&gt;"</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="276">
            <name>Transcript</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="154148">
                <text>CHASE &amp; CO.&#13;
SANFORD, FLORIDA&#13;
December 28, 196.&#13;
Mr. S. 0. Chase Mr. J. C.  Chase&#13;
Mr. S. 0. Chase Jr.&#13;
Gentlemen:&#13;
Saturday, at the telegraphic request of Mr. C. H. Walker, I attended a meeting at the Lakeland Terrace of several growers and shippers interested in&#13;
the grapefruit situation.	Among those present were:&#13;
H. C. Babcock&#13;
John Snively&#13;
L. Maxey&#13;
Fred Davis&#13;
Gunn, or the Lake Wales Assn.&#13;
Fowler&#13;
Vet. Brown&#13;
Pringle, of Leesburg&#13;
Fender, of the A.F.G.&#13;
A representative of W. J. Howey, whose name I  &#13;
do not recall.&#13;
Mossherger of the State Chamber of Commerce.&#13;
Gnunne, also of the State Chamber of Commerce&#13;
and Marketing Bureau.&#13;
As might be expected, Snively dominated the talk with a lot of his school boy ideas. We convened shortly after ten o'clock, and a little after twelve adjourned with the following plan to be put into effect.&#13;
A Committee, consisting of John Rust, C. H. Walker and A. M. Pratt are to contact the chain buyers to ascertain how many cars of grapefruit for each prorate period they estimate they could use. These three men would then add to it the estimated amount sold thru other sources. The Control Committee will be requested to pro¬rate the total amount of grapefruit estimated to be used. The chains expect to put on an advertising campaign, start¬ing January 12, and want to be sure they can get supplies after they are advertised. The chains feel it would be a mistake to put the price up too high, but feel they could get from 20 cents to 45 cents a box more than is now being paid without curtailing the consumption.&#13;
CHASE &amp; CO&#13;
SANFORD. FLORIDA&#13;
#2.	December 28, 1936&#13;
The chains are no operating approximately 53,000 stores. Then they start the grapefruit advertising campaign they advise they are willing to handle grapefruit on the basis of 15%.&#13;
At first there was a good deal of criticism in the direction of the present Control Committee, but before adjourning everyone felt that the Control Committee had a terrifically difficult job, nobody wanted to trade places with them, and they concurred that the present Control Committee was as good machinery to work with for a plan of control and merchandising as could be had.&#13;
Confidentially, I saw Mr. Kirkland and Mr. John Clark for a few minutes after the grapefruit meeting adjourned. They advise they fear that injunction proceedings may he filed at any time by some of the smaller disgruntled shippers, because they cannot get prorates enough to operate their&#13;
houses as fast as they would like. If an injunction is&#13;
filed they hope ti get it thru the courts in about two weeks.&#13;
Apparently the A.A.A. officials in Washington are backing up the present Control Committee, end the A.A.A. will handle the matter of prosecution on matters of over—shipments, and any other flagrant violation of regulations.&#13;
In talking with Maxcy about the present prices on canned grapefruit he gave me the impression that an attempt is being made by some operators to stifle or smother out some smaller canneries which are attempting to start in business. The larger canners feel if they will sell cheap enough for a long enough period it will discourage or break some of the smaller operators. In the meantime the grower is paying the bill.&#13;
Yours very truly,&#13;
RC</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="103">
            <name>Is Format Of</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="449431">
                <text>Digital reproduction of original letter from Randall Chase to Sydney Chase, Joshua Chase, and Sydney Chase, Jr., December 28, 1936.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="104">
            <name>Is Part Of</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="449432">
                <text>Chase Collection (MS 14), box 3, folder 13.48, &lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;, George A. Smathers Libraries, University of Florida, Gainesville, Florida.</text>
              </elementText>
              <elementText elementTextId="449433">
                <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/93" target="_blank"&gt;Citrus Collection&lt;/a&gt;, Chase Collection, RICHES of Central Florida.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="121">
            <name>Audience Education Level</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="449444">
                <text>SS.K.A.1.2; SS.1.A.1.1; SS.1.A.2.2; SS.1.A.2.4; SS.1.E.1.4; SS.2.A.1.1; SS.3.A.1.1; SS.4.A.1.1; SS.4.A.7.2; SS.4.E.1.1; SS.4.E.1.2; SS.5.A.1.1; SS.6.W.1.3; SS.7.E.2.4; SS.8.A.1.5; SS.8.E.2.1; SS.8.E.2.3; SS.912.A.1.1; SS.912.A.1.6; SS.912.A.5.11; SS.912.A.5.12; SS.912.E.1.5; SS.912.E.2.12; SS.912.E.2.3; SS.912.W.1.3; SS.912.W.7.4</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="122">
            <name>Mediator</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="449445">
                <text>History Teacher</text>
              </elementText>
              <elementText elementTextId="449446">
                <text>Economics Teacher</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="6199">
        <name>AAA</name>
      </tag>
      <tag tagId="6191">
        <name>AFG</name>
      </tag>
      <tag tagId="6183">
        <name>Babcock, H. C.</name>
      </tag>
      <tag tagId="3392">
        <name>Brown</name>
      </tag>
      <tag tagId="271">
        <name>chamber of commerce</name>
      </tag>
      <tag tagId="510">
        <name>Chase, Randall</name>
      </tag>
      <tag tagId="6180">
        <name>Chase, Sydney Octavius, Jr.</name>
      </tag>
      <tag tagId="6198">
        <name>Clark, John</name>
      </tag>
      <tag tagId="512">
        <name>Control Committee</name>
      </tag>
      <tag tagId="511">
        <name>Daniells, W.C.</name>
      </tag>
      <tag tagId="6185">
        <name>Davis, Fred</name>
      </tag>
      <tag tagId="6190">
        <name>Fender</name>
      </tag>
      <tag tagId="6194">
        <name>Florida Chamber of Commerce</name>
      </tag>
      <tag tagId="6196">
        <name>Florida Marketing Bureau</name>
      </tag>
      <tag tagId="6188">
        <name>Fowler</name>
      </tag>
      <tag tagId="6195">
        <name>Gnunne</name>
      </tag>
      <tag tagId="6186">
        <name>Gunn</name>
      </tag>
      <tag tagId="6192">
        <name>Howey, W. J.</name>
      </tag>
      <tag tagId="6209">
        <name>Kirkland, L. P.</name>
      </tag>
      <tag tagId="6187">
        <name>Lake Wales Association</name>
      </tag>
      <tag tagId="6182">
        <name>Lakeland Terrace</name>
      </tag>
      <tag tagId="6200">
        <name>Lakeland Terrace Hotel</name>
      </tag>
      <tag tagId="6184">
        <name>Maxcy, L.</name>
      </tag>
      <tag tagId="6193">
        <name>Mossberger</name>
      </tag>
      <tag tagId="487">
        <name>Pratt, Archie M.</name>
      </tag>
      <tag tagId="6189">
        <name>Pringle</name>
      </tag>
      <tag tagId="6197">
        <name>Rust, John</name>
      </tag>
      <tag tagId="513">
        <name>Snively, John</name>
      </tag>
      <tag tagId="515">
        <name>State Marketing Bureau</name>
      </tag>
      <tag tagId="6181">
        <name>Walker, C. H.</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
