The Rolling Stones is a British rock and blues band formed in 1962 that has become one of the most successful musical acts of all time. The band enjoyed the height of their commercial and critical success during the 1960s and 1970s. The Rolling Stones 1981 Tour was the first time a band had a corporate sponsorship, allowing Jōvan Musk to pay them "several million dollars" to sponsor the tour without the band having to officially endorse the company. The band explained that "selling out" to corporate sponsors would help keep ticket prices down. The average ticket price was $16 and the tour grossed $50 million in tickets sales, the highest of any tour in 1981. This would be the last time the band toured the United States until 1989.]]> Rock Collection, Central Florida Music History Collection, RICHES of Central Florida.]]> RICHES of Central Florida for educational purposes only.]]>