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              <name>Title</name>
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                  <text>Citrus Collection</text>
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                  <text>Citrus Collection</text>
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                  <text>Chase and Company (Sanford, Fla.)</text>
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                  <text>Citrus--Florida</text>
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                  <text>Citrus fruit industry--Florida</text>
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                  <text>Chase &amp; Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase &amp; Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford, Florida, and became one of the city's largest employers into the early twentieth century. By 1886, the Chase brothers purchased several citrus groves to expand their business, including Isleworth Grove in Windermere. Isleworth Grove covered a total of 1,300 acres along the Butler Chain of Lakes. &#13;
&#13;
Between 1894 and 1895, Central Florida was hit by several freezes and most of the citrus crop was destroyed. Chase &amp; Company did not grow citrus crops again until 1904 when Joshua came back from an extended stay in California. Between 1894 and 1900, different types of pesticide equipment was created, including equipment driven by steam, machines, and horses.&#13;
&#13;
Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase &amp; Company from 1948-1965. The Isleworth property stayed in the Chase family until 1984 when Franklin Chase, the son of Sydney Chase, sold the property to famed golfer Arnold Palmer.</text>
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                  <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/15" target="_blank"&gt;Chase Collection&lt;/a&gt;, RICHES of Central Florida.</text>
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                <elementText elementTextId="449109">
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              <name>Coverage</name>
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                  <text>Belair Grove, Lake Mary, Florida</text>
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                <elementText elementTextId="449112">
                  <text>Isleworth Grove, Windermere, Florida</text>
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                <elementText elementTextId="511521">
                  <text>Sanford, Florida</text>
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              <name>Contributing Project</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="449116">
                  <text>&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;, University of Florida</text>
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                <elementText elementTextId="449117">
                  <text>&lt;a href="http://ufdc.ufl.edu/" target="_blank"&gt;Digital Collections (UFDC)&lt;/a&gt;&lt;span&gt;, University of Florida&lt;/span&gt;</text>
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            <element elementId="133">
              <name>Curator</name>
              <description/>
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                <elementText elementTextId="449118">
                  <text>Cepero, Laura</text>
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                <elementText elementTextId="511524">
                  <text>Marra, Katherine</text>
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            <element elementId="134">
              <name>Digital Collection</name>
              <description/>
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                <elementText elementTextId="449119">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/map/" target="_blank"&gt;RICHES MI&lt;/a&gt;</text>
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              <name>External Reference</name>
              <description/>
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                <elementText elementTextId="449120">
                  <text>&lt;span&gt;"&lt;/span&gt;&lt;a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&amp;amp;bID=0&amp;amp;dd_asId=600" target="_blank"&gt;Sydney Chase Sr. (1860-1941)&lt;/a&gt;&lt;span&gt;." &lt;/span&gt;&lt;em&gt;Florida Citrus Hall of Fame&lt;/em&gt;&lt;span&gt;. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&amp;amp;bID=0&amp;amp;dd_asId=600.&lt;/span&gt;</text>
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                <elementText elementTextId="449121">
                  <text>&lt;span&gt;Warner, S.C. "&lt;/span&gt;&lt;a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20Vol.%2036/198-200%20%28WARNER%29.pdf" target="_blank"&gt;Development of Marketing Citrus Fruits in Florida&lt;/a&gt;&lt;span&gt;." &lt;/span&gt;&lt;em&gt;Florida State Horticultural Society&lt;/em&gt;&lt;span&gt; vol. 36 (1923): 198-200.&lt;/span&gt;</text>
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                <elementText elementTextId="449122">
                  <text>&lt;span&gt;Hopkins, James T. &lt;/span&gt;&lt;a href="http://www.worldcat.org/oclc/1219230" target="_blank"&gt;&lt;em&gt;Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959&lt;/em&gt;&lt;/a&gt;&lt;span&gt;. Gainesville, Florida: University of Florida Press: 1960.&lt;/span&gt;</text>
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                <elementText elementTextId="449123">
                  <text>&lt;span&gt;"&lt;/span&gt;&lt;a href="http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus" target="_blank"&gt;Franklin Chase, 'Towering Figure in Citrus Industry&lt;/a&gt;&lt;span&gt;.'" &lt;/span&gt;&lt;em&gt;The Orlando Sentinel&lt;/em&gt;&lt;span&gt;, September 30, 1986. http://articles.orlandosentinel.com/1986-09-30/news/0260060057_1_chase-isleworth-golf-florida-citrus.&lt;/span&gt;</text>
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                  <text>Weaver, Brian. &lt;a href="http://www.worldcat.org/oclc/43312643" target="_blank"&gt;&lt;em&gt;The Citrus Industry in the Sunshine State&lt;/em&gt;&lt;/a&gt;. Charleston, SC: Arcadia, 1999.</text>
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                <elementText elementTextId="511516">
                  <text>&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;&lt;span&gt;, University of Florida&lt;/span&gt;</text>
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                <elementText elementTextId="511517">
                  <text>&lt;a href="http://ufdc.ufl.edu/" target="_blank"&gt;Digital Collections (UFDC)&lt;/a&gt;&lt;span&gt;, University of Florida&lt;/span&gt;</text>
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              <name>Has Part</name>
              <description/>
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                <elementText elementTextId="511518">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/91" target="_blank"&gt;Belair Grove Collection&lt;/a&gt;, Citrus Collection, Chase Collection, RICHES of Central Florida.</text>
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                <elementText elementTextId="511519">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/100" target="_blank"&gt;Florida Citrus Exchange Collection&lt;/a&gt;&lt;span&gt;, Citrus Collection, Chase Collection, RICHES of Central Florida.&lt;/span&gt;</text>
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                <elementText elementTextId="511520">
                  <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/88" target="_blank"&gt;Isleworth Grove Collection&lt;/a&gt;, Citrus Collection, Chase Collection, RICHES of Central Florida.</text>
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              <name>Provenance</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="511522">
                  <text>&lt;span&gt;Entire &lt;/span&gt;&lt;a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank"&gt;Chase Collection&lt;/a&gt;&lt;span&gt; is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.&lt;/span&gt;</text>
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            <element elementId="125">
              <name>Rights Holder</name>
              <description/>
              <elementTextContainer>
                <elementText elementTextId="511523">
                  <text>&lt;span&gt;The displayed collection is housed at &lt;/span&gt;&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;&lt;span&gt; at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. &lt;/span&gt;&lt;a href="http://riches.cah.ucf.edu/" target="_blank"&gt;RICHES of Central Florida&lt;/a&gt;&lt;span&gt; has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.&lt;/span&gt;</text>
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            <element elementId="135">
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                <elementText elementTextId="511525">
                  <text>&lt;span&gt;University of Florida, &lt;/span&gt;&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;</text>
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      <description>A resource containing textual data.  Note that facsimiles or images of texts are still of the genre text.</description>
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          <name>Original Format</name>
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              <text>1 page typewritten letter on Chase &amp; Company letterhead</text>
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          <element elementId="50">
            <name>Title</name>
            <description/>
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              <elementText elementTextId="148598">
                <text>Letter from Sydney Chase to Joshua Chase (March 31, 1928)</text>
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            <name>Alternative Title</name>
            <description/>
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                <text>Chase Correspondence (March 31, 1928)</text>
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          <element elementId="49">
            <name>Subject</name>
            <description/>
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                <text>Chase, Sydney Octavius, 1860-1941</text>
              </elementText>
              <elementText elementTextId="148601">
                <text>Chase, Joshua Coffin, 1858-1948</text>
              </elementText>
              <elementText elementTextId="148602">
                <text>Citrus fruit industry--Florida</text>
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              <elementText elementTextId="148603">
                <text>Penney, J. C.(James Cash), 1875-1971</text>
              </elementText>
              <elementText elementTextId="449181">
                <text>Sanford (Fla.)</text>
              </elementText>
              <elementText elementTextId="449182">
                <text>Orlando (Fla.)</text>
              </elementText>
              <elementText elementTextId="449183">
                <text>Chase and Company (Sanford, Fla.)</text>
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          <element elementId="41">
            <name>Description</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148604">
                <text>An original letter of correspondence between brothers and business partners Sydney Octavius Chase and Joshua Coffin Chase. Topics discussed in the letter include Sydney's reaction to a &lt;em&gt;Florida Times-Union&lt;/em&gt; article about agricultural businesses in Florida and how he disagrees with a "Mr. Penny" in establishing similarities between non-perishable and perishable items. The Mr. Penny mentioned in the letter is likely James C. Penney, the founder of the JCPenney department store. Penney also founded Penney Farms in 1924, an experimental farm located in Clay County, Florida. Chase &amp;amp;Company was established by the brothers in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase &amp;amp; Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase &amp;amp; Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. By 1886, the Chase brothers purchased several citrus groves to expand their business, including Isleworth Grove.</text>
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            <name>Creator</name>
            <description/>
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              <elementText elementTextId="148605">
                <text>Chase, Sydney Octavius</text>
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          <element elementId="48">
            <name>Source</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148606">
                <text>Original letter from Sydney Octavius Chase to Joshua Coffin Chase, March 31, 1928: Chase Collection (MS 14), box 3, folder 13.46, &lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;, George A. Smathers Libraries, University of Florida, Gainesville, Florida.</text>
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            <name>Date Created</name>
            <description/>
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              <elementText elementTextId="148607">
                <text>1928-03-31</text>
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            <name>Is Referenced By</name>
            <description/>
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                <text>Folder referenced in Chase Collection finding guide, &lt;a title="A Guide to the Chase Collection" href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank"&gt;http://web.uflib.ufl.edu/spec/pkyonge/chase.htm&lt;/a&gt;.</text>
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            <name>Requires</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148610">
                <text>&lt;a href='http://www.adobe.com/reader.html' target='_blank'&gt;Adobe Acrobat Reader&lt;/a&gt;</text>
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            <description/>
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          <element elementId="112">
            <name>Extent</name>
            <description/>
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                <text>1,739 KB</text>
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                <text>1 page typewritten letter on Chase &amp; Company letterhead</text>
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            <name>Language</name>
            <description/>
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                <text>eng</text>
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                <text>Sanford, Florida</text>
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              <elementText elementTextId="449189">
                <text>Orlando, Florida</text>
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            <name>Temporal Coverage</name>
            <description/>
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              <elementText elementTextId="148618">
                <text>1928-03-31</text>
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            <name>Accrual Method</name>
            <description/>
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              <elementText elementTextId="148619">
                <text>Donation</text>
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          <element elementId="124">
            <name>Provenance</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148620">
                <text>Entire &lt;a href="http://web.uflib.ufl.edu/spec/pkyonge/chase.htm" target="_blank"&gt;Chase Collection&lt;/a&gt; is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.</text>
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          </element>
          <element elementId="125">
            <name>Rights Holder</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148621">
                <text>The displayed collection item is housed at &lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt; at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. &lt;a href="http://riches.cah.ucf.edu/" target="_blank"&gt;RICHES of Central Florida&lt;/a&gt; has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="138">
            <name>Contributing Project</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148627">
                <text>&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;, University of Florida</text>
              </elementText>
              <elementText elementTextId="449194">
                <text>&lt;a href="http://ufdc.ufl.edu/" target="_blank"&gt;Digital Collections (UFDC)&lt;/a&gt;</text>
              </elementText>
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          </element>
          <element elementId="133">
            <name>Curator</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148628">
                <text>Marra, Katherine</text>
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          <element elementId="134">
            <name>Digital Collection</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148629">
                <text>&lt;a href="https://richesmi.cah.ucf.edu/map/" target="_blank"&gt;RICHES MI&lt;/a&gt;</text>
              </elementText>
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          <element elementId="135">
            <name>Source Repository</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148630">
                <text>&lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;University of Florida, Special and Area Studies Collections&lt;/a&gt;</text>
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          </element>
          <element elementId="136">
            <name>External Reference</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148631">
                <text>"Sydney Chase Sr. (1860-1941)." &lt;em&gt;Florida Citrus Hall of Fame&lt;/em&gt;. Copyright 2012. http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&amp;amp;bID=0&amp;amp;dd_asId=600.</text>
              </elementText>
              <elementText elementTextId="148632">
                <text>&lt;em&gt;The Unique Farm Project of James C. Penney&lt;/em&gt;. Green Cove Springs, Florida: The J.C. Penney-Gwinn Corporation Farms, 1927.</text>
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              <elementText elementTextId="148633">
                <text>Warner, S.C. "Development of Marketing Citrus Fruits in Florida." &lt;em&gt;Florida State Horticultural Society&lt;/em&gt; vol. 36 (1923): 198-200.</text>
              </elementText>
              <elementText elementTextId="449195">
                <text>Hopkins, James T. &lt;em&gt;Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959&lt;/em&gt;. Gainesville, Florida: University of Florida Press: 1960.</text>
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            </elementTextContainer>
          </element>
          <element elementId="137">
            <name>External Reference Title</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148634">
                <text>"&lt;a href="http://floridacitrushalloffame.com/index.php/inductees/inductee-name/?ref_cID=89&amp;amp;bID=0&amp;amp;dd_asId=600" target="_blank"&gt;Sydney Chase Sr. (1860-1941)&lt;/a&gt;"</text>
              </elementText>
              <elementText elementTextId="148635">
                <text>&lt;a title="The Unique Farm Project of James C. Penney" href="http://ufdc.ufl.edu/UF00055204/00001" target="_blank"&gt;&lt;em&gt;The Unique Farm Project of James C. Penney&lt;/em&gt;&lt;/a&gt;</text>
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                <text>"&lt;a href="http://www.fshs.org/Proceedings/Password%20Protected/1923%20V%20ol.%2036/198-200%20%28WARNER%29.pdf" target="_blank"&gt;Development of Marketing Citrus Fruits in Florida&lt;/a&gt;"</text>
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              <elementText elementTextId="449196">
                <text>&lt;a href="http://www.worldcat.org/oclc/1219230" target="_blank"&gt;&lt;em&gt;Fifty Years of Citrus&lt;/em&gt;&lt;/a&gt;</text>
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            <name>Transcript</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="148637">
                <text>CHASE &amp; COMPANY &#13;
GROWERS' MARKETING AGENTS&#13;
PACKERS AND SHIPPERS&#13;
FLORIDA FRUITS AND VEGETABLES&#13;
&#13;
SANFORD, FLORIDA&#13;
March 31, 1928.&#13;
&#13;
Mr. J.C. Chase, &#13;
Orlando, Fla.&#13;
&#13;
Dear Josh:&#13;
&#13;
When I returned to Sanford this afternoon I read the article in the Times Union setting forth Mr. Penny's plan for reorganizing the citrus and vegetable crops of Florida.&#13;
There are two conditions mentioned in the proposition which I think will make it impossible for him to ever become the head of such a marketing organization. The first is it had to be 100 per cent movement on the part of the growers and shippers. The next point which I noticed which was in real conflict with any governmental cooperation was that different officials and heads of the different departments should participate in the profits; they should all work for a small salary, and get a bonus at the end of each year. I have always understood that a cooperative organization was operated on a non-profit basis, simply covering actual expenses.&#13;
I know there are a couple of growers in the state who will not go in on the deal, and that is you and I. I prefer to stay on the outside.&#13;
Another thing, as I understand Penny's business he has been handling non-perishable merchandise.	He has cooperated with himself and his employees, was enabled to sell cheaper than his competitors, and thereby make a small profit on volume sales.When you are handling perishables, which are similar in a sense to snowballs, you cannot function along the same lines which it would be safe to use when handling non-perishables.&#13;
&#13;
Yours very truly,&#13;
S.O.C&#13;
&#13;
DISTRIBUTORS&#13;
Sunniland&#13;
FRUITS A ND VEGETABLES&#13;
SOC:HMR.&#13;
</text>
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          <element elementId="103">
            <name>Is Format Of</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="449186">
                <text>Digital reproduction of original letter from Sydney Octavius Chase to Joshua Coffin Chase, March 31, 1928.</text>
              </elementText>
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          <element elementId="104">
            <name>Is Part Of</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="449187">
                <text>Chase Collection (MS 14), box 3, folder 13.46, &lt;a href="http://web.uflib.ufl.edu/spec/" target="_blank"&gt;Special and Area Studies Collections&lt;/a&gt;, George A. Smathers Libraries, University of Florida, Gainesville, Florida.</text>
              </elementText>
              <elementText elementTextId="449188">
                <text>&lt;a href="https://richesmi.cah.ucf.edu/omeka2/collections/show/93" target="_blank"&gt;Citrus Collection&lt;/a&gt;, Chase Collection, RICHES of Central Florida.</text>
              </elementText>
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          <element elementId="121">
            <name>Audience Education Level</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="449191">
                <text>SS.K.A.1.2; SS.1.A.1.1; SS.1.A.2.2; SS.1.A.2.4; SS.1.E.1.4; SS.2.A.1.1; SS.3.A.1.1; SS.4.A.1.1; SS.4.A.7.1; SS.4.E.1.1; SS.4.E.1.2; SS.5.A.1.1; SS.6.W.1.3; SS.7.E.2.4; SS.8.A.1.5; SS.8.E.2.1; SS.8.E.2.3; SS.912.A.1.1; SS.912.A.1.6; SS.912.A.5.4; SS.912.E.2.3; SS.912.W.1.3</text>
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          <element elementId="122">
            <name>Mediator</name>
            <description/>
            <elementTextContainer>
              <elementText elementTextId="449192">
                <text>History Teacher</text>
              </elementText>
              <elementText elementTextId="449193">
                <text>Economics Teacher</text>
              </elementText>
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    <tagContainer>
      <tag tagId="5386">
        <name>Chase and Co.</name>
      </tag>
      <tag tagId="478">
        <name>Florida Times Union</name>
      </tag>
      <tag tagId="482">
        <name>Penney Farms</name>
      </tag>
      <tag tagId="6105">
        <name>Penny</name>
      </tag>
      <tag tagId="6104">
        <name>Times Union</name>
      </tag>
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