In 1905, Pablo Beach became a popular tourist attract for its amusement parks, such as The Pavilion, which was later renamed Little Coney Island. In 1925, the name of the town was changed to Jacksonville Beach. In 1949, the Ocean View Pavilion amusement park was destroyed by fire, and the boardwalk continued to decline in the 1950s, primarily to an anti-gambling crackdown. While this postcard shows cars driving on the beach, such activities were banned in 1979.]]> Jacksonville Beach Collection, Duval County Collection, RICHES of Central Florida.]]> Adobe Acrobat Reader]]> RICHES of Central Florida for educational purposes only.]]>