Catalog and Price List, 1908-1909: Isleworth Nurseries


Dublin Core


Catalog and Price List, 1908-1909: Isleworth Nurseries

Alternative Title

Isleworth Nurseries Catalog and Prices


Chase, Sydney Octavius, 1860-1941
Chase, Joshua Coffin, 1858-1948
Citrus fruit industry--Florida
Chase and Company (Sanford, Fla.)
Orange industry--Florida
Grapefruit industry


A catalog and price list for Isleworth Nurseries from 1908 to 1909. The nursery was owned by Chase & Company and managed by J. W. Hoard. The catalog offers tips for citrus growers for selecting land, planting crops, pruning, cultivating, fertilizing, and irrigating. The catalog also includes price lists for varieties of oranges, grapefruit, lemons, and kumquats.

Chase & Company was established by Joshua Chase and his brother Sydney in 1884. The company sold insurance and later invested in storage facilities and fertilizer sales. Chase & Company was known mainly for its agricultural interests and maintained a series of citrus groves throughout Central Florida. The company was based out of Sanford and became one of the city's largest employers into the early twentieth century. By 1886, the Chase brothers purchased several citrus groves to expand their business, including Isleworth Grove. Isleworth Grove covered a total of 1,300 acres along the Butler Chain of Lakes. Between 1894 and 1895, Central Florida was hit by several freezes and most of the citrus crop was destroyed. Chase & Company did not grow citrus crops again until 1904 when Joshua came back from an extended stay in California. Between 1894 and 1900, different types of pesticide equipment was created, including equipment driven by steam, machines, and horses.Randall Chase joined in the family business soon after his brother, Sydney Chase, Jr., did in 1922. Randall became the president of Chase & Company from 1948-1965. The Isleworth property stayed in the Chase family until 1984 when Franklin Chase, the son of Sydney Chase, sold the property to famed golfer Arnold Palmer.


Original catalog: Pepper Publishing and Printing Company, Gainesville, Florida: Chase Collection (MS 14), box 24, folder 6.46, Special and Area Studies Collections, George A. Smathers Libraries, University of Florida, Gainesville, Florida.


Pepper Publishing and Printing Company

Date Created

ca. 1908-1909


Chase & Company
Hoard, J. W.
Hardee, W. R.
Lee, John M.
Fuller, John T.
Steffe, Judson
Skinner, L. B.
King, J. H.

Is Format Of

Digital reproduction of original catalog: Pepper Publishing and Printing Company, Gainesville, Florida.

Is Part Of

Chase Collection (MS 14), box 24, folder 6.46, Special and Area Studies Collections, George A. Smathers Libraries, University of Florida, Gainesville, Florida.
Citrus Collection, Chase Collection, RICHES of Central Florida.

Is Referenced By

Folder referenced in Chase Collection finding guide,




1.79 MB


15-page catalog






Gotha, Florida

Accrual Method



History Teacher
Economics Teacher
Geography Teacher


Entire Chase Collection is comprised of four separate accessions from various donors, including Cecilia Johnson, the granddaughter of Joshua Coffin Chase and the children of Randall Chase.

Rights Holder

The displayed collection item is housed at Special and Area Studies Collections at the University of Florida in Gainesville, Florida. Rights to this item belong to the said institution, and therefore inquiries about the item should be directed there. RICHES of Central Florida has obtained permission from Special and Area Studies Collections at the University of Florida to display this item for educational purposes only.

Contributing Project

Digital Collections (UFDC), University of Florida


Cepero, Laura

Digital Collection

Source Repository

External Reference

"Franklin Chase, 'Towering Figure in Citrus Industry.'" Orlando Sentinel, September 30, 1986.
Warner, S.C. "Development of Marketing Citrus Fruits in Florida." Florida State Horticultural Society vol. 36 (1923): 198-200.
Hopkins, James T. Fifty Years of Citrus, the Florida Citrus Exchange: 1909-1959. Gainesville, Florida: University of Florida Press: 1960.
"Sydney Chase Sr. (1860-1941)." Florida Citrus Hall of Fame. Copyright 2012.


1908 -- 1909

J. W. HOARD, Manager


THE ISLEWORTH NURSERIES were started about six years ago in a small way by Chase & co., owners of the Isleworth Groves, with the view of growing trees for their own use in enlarging their groves. From this small beginning we have been induced to constantly increase our stock of trees to meet the increasing demand from people who saw our trees both in the nursery and in the groves, until at the time of issuing this, our first complete catalog, we have over 100,000 trees in nursery form.
While we may not grow trees as extensively as some other nurseries, we do claim to grow as fine trees as can be produced by ample means, the most desirable land, and backed by twenty-five years' practical experience in every branch of the business, from planting the seed to packing and shipping the trees.
The photographs here presented were taken on our place within the last month. All our nursery stock is on high pine land, the very finest for producing perfect root systems. The photographs of the young grove trees show the growth made without fertilizer on hammock land.
You will notice from our list that we do not carry a multitude of varieties, which only tends to confuse the mind of the buyer and often lead him to make selections which will afterwards cause him much disappointment and loss. The day of freaks and fancies in the selection of varieties is past, and the man who is looking for maximum return on his investment in land and labor will want only those varieties which have proven to be profitable.
Messrs. Chase & Co., as business men, are too well known to the fruit growers of Florida to need any introduction. They have been largely engaged in buying and shipping Florida fruits and vegetables for many years, and their name in connection with this nursery is a guarantee of fair business dealing.
We wish to extend our thanks to those who have favored us with their orders in the past, and assuring them of prompt, careful treatment in the future, we are them of prompt, careful treatment in the future, we are with water and heel in immediately in a cool, shady place till your land is ready to receive them. If this heeling in has been well done, plenty of water used and a good shade provided, the trees may remain here a week to ten days with perfect safety.
Never under any circumstances allow your tree roots to be exposed to wind or sunshine, but keep well sprinkled and covered with wet blankets or sacks until planted.

Selection of Land

We will not devote much time or space to this subject, as we take it for granted that a man consulting a nursery catalog, with a view to placing an order for trees, has already selected his land, and therefore needs no information of this kind. we will say a few words, however, along this line which may be beneficial to some of our customers. The orange tree will adapt itself to various conditions and surroundings, and, given intelligent care and cultivation, will thrive on almost any kind of land we have in Florida, with the possible exception of white sandy scrub, prairie land and palmetto flats, underlaid with "hard pan."
The very best land for an orange grove is medium high pine, or medium high hammock--not too high nor too low--and with a grayish or yellow subsoil. This is the kind of land upon which most of the famous old groves were planted.

Yours respectfully,
J. W. HOARD, Manager.
JENSEN, FLA., July 10, 1908. Proprietors, J. W. Hoard, Mgr., Gotha, Fla.:
As I will be needing some more Orange and Grapefruit trees for this coming winter's planting, I wish to advise you in advance, although I have not fully decided on exactly what I shall set as to the varieties. The 540 I had from you last winter were the cleanest and most perfect trees I have ever seen come from a nursery in my 25 years in the State. I only watered them twice and lost but one tree. They have made an excellent growth, despite the almost continuous drought since time of planting. I cannot recommend your goods too highly.
Yours truly,
Proprietor Golden Hope Pinery.

Document Item Type Metadata

Original Format

15-page catalog



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