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Tags: Holler, Roger, Sr.

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Roger Holler, Sr. with Sears, Roebuck & Company Fleet of Trucks

Roger Holler, Sr. originally worked for General Motors when he migrated to Orlando, Florida. Soon after relocating, Holler opened his own dealership with Chevrolet. In this photograph, Holler is seen wearing a cowboy hat with a fleet of Sears,…

Tags: Daily, Patricia F.; department stores; General Motors; Holler, Roger, Sr.; Orange Avenue; orlando; retail; Sears, Roebuck and Company; truck

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