Orange Ave. Looking North Postcard
Dublin Core
Title
Orange Ave. Looking North Postcard
Alternative Title
Orange Ave. Postcard
Subject
Orlando (Fla.)
Postcards--Florida
Shops
Stores, Retail--United States
Buildings--Florida
Description
Postcard showing a bird's eye view of Orange Avenue in Orlando, Florida. The cross street in the foreground is Church Street. On the west side of Orange Avenue at the corner of Church Street is the First National Bank Building, located at 190 South Orange Avenue. The bank was constructed between 1929-1930 and designed by Howard M. Reynolds in an Egyptian Revival style, covered in terra cotta with Art Deco-style false columns designed to look like sheaves of wheat. The building cost $300,000 to construct and opened on March 24, 1930.From 1929 to 1960, the building was occupied by the bank. Starting in the mid 1980s, it became Valencia Community College's Downtown Campus.
On the east side of the street is the Woolworth Building at 101 South Orange Avenue. Constructed in 1924, the building was built for $100,000 by Franklin J. Mason and was opened in July 1924. The building was occupied by the Woolworth Store from 1924 until 1989, and then by Terror on Church Street, a Haunted House attraction, in the 1990s. This block, which includes the McCrory's Store, was demolished in January 2004. The Woolworth Store replaced the Guernsey Hardware building at 101 South Orange, which was constructed circa 1881 and demolished in 1924. Guernsey Hardware as originally the Cassius A. Boone Hardware Store. Boone operated his hardware store along with his partner, William A. Patrick. In 1895, the building and the stock was purchased by Joseph L. Guernsey. Boone chose to go into the citrus industry instead of running a store. Guernsey Hardware operated in the store until 1922.
On the east side of the street is the Woolworth Building at 101 South Orange Avenue. Constructed in 1924, the building was built for $100,000 by Franklin J. Mason and was opened in July 1924. The building was occupied by the Woolworth Store from 1924 until 1989, and then by Terror on Church Street, a Haunted House attraction, in the 1990s. This block, which includes the McCrory's Store, was demolished in January 2004. The Woolworth Store replaced the Guernsey Hardware building at 101 South Orange, which was constructed circa 1881 and demolished in 1924. Guernsey Hardware as originally the Cassius A. Boone Hardware Store. Boone operated his hardware store along with his partner, William A. Patrick. In 1895, the building and the stock was purchased by Joseph L. Guernsey. Boone chose to go into the citrus industry instead of running a store. Guernsey Hardware operated in the store until 1922.
Creator
Genuine Curteich-Chicago
Source
Original 5.5 x 3.5 inch color postcard by Genuine Curteich-Chicago: Orange News Company, Orlando, Florida: Private Collection of Thomas Cook.
Publisher
Orange News Company
Date Created
ca. 1930
Date Copyrighted
ca. 1930
Date Issued
ca. 1930
Contributor
Cook, Thomas
Is Format Of
Digital reproduction of original 5.5 x 3.5 inch color postcard by Genuine Curteich-Chicago: Orange News Company, Orlando, Florida.
Is Part Of
Private Collection of Thomas Cook.
Postcard Collection, Thomas Cook Collection, RICHES of Central Florida.
Requires
Format
application/pdf
Extent
617 KB
Medium
5.5 x 3.5 inch color postcard
Language
eng
Type
Still Image
Coverage
Orlando, Florida
Spatial Coverage
28.540549, -81.379251
28.541834, -81.37915
Temporal Coverage
1930-01-01/1930-12-31
Accrual Method
Donation
Mediator
History Teacher
Economics Teacher
Geography Teacher
Humanities Teacher
Visual Arts Teacher
Provenance
Originally created by Genuine Curteich-Chicago and published by the Oranges News Company.
Rights Holder
Copyright to this resource is held by Genuine Curteich-Chicago and is provided here by RICHES of Central Florida for educational purposes only.
Contributing Project
Curator
Cook, Thomas
Digital Collection
Source Repository
Private Collection of Thomas Cook
External Reference
Dickinson, Joy Wallace. A Guide to Historic Orlando. Charleston, SC: Arcadia Pub, 2003.
External Reference Title
Transcript
0-16--Orange Ave. Looking North, Orlando, Fla. "The City Beautiful"
Orlando, located in the heart of the Florida peninsula, is the largest inland city in the state. Scores of sports, excellent theatres, stylish shops are offered in this progressive, modern and healthful resort.
ORANGE NEWS CO., ORLANDO, FLA.
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG.U.S. PAT. OFF.)
POST CARD
PLACE ONE CENT STAMP HERE
Orlando, located in the heart of the Florida peninsula, is the largest inland city in the state. Scores of sports, excellent theatres, stylish shops are offered in this progressive, modern and healthful resort.
ORANGE NEWS CO., ORLANDO, FLA.
GENUINE CURTEICH-CHICAGO "C.T. ART-COLORTONE" POST CARD (REG.U.S. PAT. OFF.)
POST CARD
PLACE ONE CENT STAMP HERE
Still Image Item Type Metadata
Original Format
1 color postcard
Physical Dimensions
5.5 x 3.5 inch
Collection
Citation
Genuine Curteich-Chicago, “Orange Ave. Looking North Postcard,” RICHES, accessed November 4, 2025, https://richesmi.cah.ucf.edu/omeka/items/show/1002.