Claude H. Wolfe, Inc. Buggy in Front of the Frigidaire Store

Dublin Core

Title

Claude H. Wolfe, Inc. Buggy in Front of the Frigidaire Store

Alternative Title

Wolfe Buggy and Frigidaire Store

Subject

Orlando (Fla.)
Frigidaire Company
Home appliances
Refrigerators
Horses--Florida

Description

Claude H. Wolfe driving a horse and buggy to deliver refrigerators during World War II. This photograph was used as an advertising campaign for his Frigidaire store. Because gasoline was being rationed during WWII, Wolfe made his deliveries using a horse and buggy.

Frigidaire was an appliance company that started in Indiana in 1916. In 1928, Wolfe opened a Frigidaire store at 130 North Orange Avenue, which was previously Jefferson Court Arcade, in Downtown Orlando, Florida. Later, the store moved to 19 East Washington Street. Frigidaire was an appliance company that originally sold refrigerators. Wolfe's pitch to get people to buy his product was to tell prospective customers that they could either continue buying blocks of ice for their ice boxes, or buy a refrigerator, which keeps itself cold and will not get infested with bugs, thus being more sanitary. Later, Frigidaire also sold stoves, room air conditioners, and washing machines. In 1959, the store moved to Garland Avenue, where the current Lynx bus station is located. The old building on Washington Street was later demolished to build the Regions Bank, also known as the Copper Whopper.

Source

Original black and white photograph: Orlando Remembered Exhibit, Regions Bank, Orlando, Florida.

Date Created

ca. 1939-1945

Contributor

Wolfe, Claude, Jr.

Is Format Of

Digital reproduction of original black and white photograph.

Is Part Of

Orlando Remembered Exhibit, Regions Bank, Orlando, Florida.
Orlando Remembered Collection, Orlando Collection, Orange County Collection. RICHES of Central Florida.

Format

image/jpg

Extent

118 KB

Medium

1 black and white photograph

Language

eng

Type

Still Image

Coverage

Frigidaire Store, Downtown Orlando, Florida

Accrual Method

Donation

Mediator

History Teacher
Economics Teacher
Geography Teacher

Provenance

Donated to Orlando Remembered by Claude Wolfe, Jr.

Rights Holder

Copyright to this resource is held by the Orange County Regional History Center and is provided here by RICHES of Central Florida for educational purposes only.

Contributing Project

Curator

Williams, Rachel
Cepero, Laura

Digital Collection

Source Repository

Orlando Remembered

External Reference

"Frigidaire." Frigidaire. http://www.frigidaire.com/.
"Company History." Frigidaire International. http://www.frigidaire-intl.com/company-history.
Brazeau, Mike. "The Frigidaire Story." GM Heritage Center. http://history.gmheritagecenter.com/wiki/index.php/The_Frigidaire_Story.
"Frigidaire Home Products History." Funding Universe. http://www.fundinguniverse.com/company-histories/frigidaire-home-products-history/.

Transcript

FRIGIDAIRE WOLFE

CLAUDE H. WOLFE, INC.
ORLANDO, FLA.
FRIGIDAIRE BENDIX[?]

Still Image Item Type Metadata

Original Format

1 black and white photograph

Files

OR00005.jpg

Citation

“Claude H. Wolfe, Inc. Buggy in Front of the Frigidaire Store.” RICHES of Central Florida accessed November 26, 2022, https://richesmi.cah.ucf.edu/omeka/items/show/4071.

Locations

Categories

Transcribe This Item

  1. OR00005.jpg