The Latest Merchandise News for Spring and Summer, 1939

Dublin Core

Title

The Latest Merchandise News for Spring and Summer, 1939

Alternative Title

Sears & Roebuck Catalog Merchandise News

Subject

Orlando (Fla.)
Sears, Roebuck and Company
Department stores--Florida

Description

A Sears, Roebuck & Company merchandise catalog for 1939. A Sears store was located at 111-113 North Orange Avenue in Downtown Orlando, Florida. Sears moved into the first floor of Philips Apartments in 1931. Before Sears arrived, the building, as well as the city of Orlando, was experiencing economic decline. However, Sears proved so successful that the building had to expand and the property value of the entire building increased by 25 percent. In 1939, F. Monroe Alleman and Kenneth Kraft bought the Sears building for $300,000. Twenty years later, Alleman sold the building for $1.1 million, but Sears was kept open with 12 years left on its lease.

In 1962, land on East Colonial Drive was bought to open a freestanding Sears store and a year later construction started. In 1973, the Sears on Colonial was incorporated with the Fashion Square Mall and it remains open today. On May 4, 1974, due to the expanding city and regional malls, the downtown Sears store closed its doors. Ten years later, the building was renovated and became what it is today, a bronze-colored glass tower nicknamed the Copper Whopper.

Source

Original catalog, 1939: Orlando Remembered Exhibit, Regions Bank, Orlando, Florida.

Date Created

1905-04-22

Date Copyrighted

1939

Date Issued

1939

Contributor

Bourgeois, Charles

Is Format Of

Digital reproduction of original catalog, 1939.

Is Part Of

Orlando Remembered Exhibit, Regions Bank, Orlando, Florida.
Orlando Remembered Collection, Orlando Collection, Orange County Collection. RICHES of Central Florida.

Format

image/jpg

Extent

100 KB

Medium

1 catalog

Language

eng

Type

Still Image

Coverage

Sears, Roebuck & Company, Downtown Orlando, Florida

Accrual Method

Donation

Mediator

History Teacher
Economics Teacher

Provenance

Originally published by Sears, Roebuck & Company.
Donated to Orlando Remembered from Charles Bourgeois.

Rights Holder

Copyright to this resource is held by Sears, Roebuck & Company and is provided here by RICHES of Central Florida for educational purposes only.

Contributing Project

Curator

Williams, Rachel
Cepero, Laura

Digital Collection

Source Repository

Orlando Remembered

External Reference

Bacon, Eve. Orlando: A Centennial History. Chuluota, Fla: Mickler House, 1975.
"Sears." Sears. http://www.sears.com/.
"About Sears Roebuck, and Co." Sears Holding Corporation. http://www.searsholdings.com/about/sears/.
"A Narrative History of Sears." Sears Archives. http://www.searsarchives.com/history/index.htm.

Transcript

Books[?] and Stationery
Building[?] Materials
Clothing[?] for Boys
Clothing[?] for Girls
Clothing[?] for Men
Clothing[?] for Women
Coldspot[?] Refrigerators
Corsets[?] and Brassieres
Costmetics[?] and Perfums
Curtains[?] and Draperies
Rugs[?] and Sundries
Goods, Yard Goods
Electrical[?] Goods
Farm[?] Equipment
Furniture[?], Mattresses
Hardware[?], Tools, Rope
Hosiery[?], Socks, Anklets
Housewares[?], Cookers
Jewelry[?], Watches, Pens
Lingeries[?] and Pajamas
[illegible], Accessories
Music[?] Instruments
[illegible], Fancy Goods
Nursey [?] Stock, Seed
[illegible] and Jackets
[illegible] and Brushes
[illegible] and Heating
[illegible] and Supples
[illegible], Floorcoverings
[illegible], Rubber Boots
Sporting[?] Goods, Guns
[illegible] and Repairs
Tableware[?], Damasks
Underwear[?], Knit
Wallpaper[?] and Tools
[illegible] Machines
Window[?] Shades, Blinds

THE LATEST
MERCHANDISE NEWS
FOR SPRING AND SUMMER
1939
SEARS, ROEBUCK AND CO.

Still Image Item Type Metadata

Original Format

1 catalog

Locations

Categories

Transcribe This Item

  1. OR00018.jpg