The New Market


Dublin Core


The New Market

Alternative Title

The New Market


Sanford (Fla.)
Farmers' markets--Florida
Federal Emergency Relief Administration (U.S.)


Newspaper article in the The Sanford Herald on the planned construction of the Sanford State Farmers' Market in 1934. The Sanford State Farmers' Market, located at 1300 South French Avenue, was founded in 1934 in order to provide a central location in which farmers would sell their produce directly to consumers. The idea for the Sanford State Farmers' Market was devised by Fred Dorner and Gus Schmach, both members of the Seminole Agricultural Club. Sanford Chamber of Commerce president Harry M. Papworth also contributed to the development of the market. The Federal Emergency Relief Administration (FERA) authorized construction plans on June 11, 1934. On June 20, 1934, the City of Sanford donated a portion of the Alex V. French properties to the State Marketing Board, which selected the northwest corner of French Avenue and Thirteenth Street. The board approved the installation of telegraph and telephone equipment, as well as a three-pump filling station. The Sanford State Farmer's Market opened on December 18, 1934. By 1939, the Farmers' Market was bringing a total volume of business of $627,065.81. In 1941, business volume reached over $700,000. On April 4, 1957, a fire destroyed the building and caused damages estimated at $2.5 million. Reconstruction began almost immediately and the Farmers' Market was expected to re-open by the fall of 1957. In 1991, plans were created to restore, preserve, and convert the citrus packing house into a museum.


Photocopy of original newspaper article: "The New Market." The Sanford Herald, June 14, 1934: State Farmers' Market Collection, Museum of Seminole County History, Sanford, Florida.


Date Created

ca. 1934-06-14

Date Copyrighted


Date Issued


Has Format

Original newspaper article: "The New Market." The Sanford Herald, June 14, 1934.

Is Format Of

Digital reproduction of photocopied newspaper article: "The New Market." The Sanford Herald, June 14, 1934.

Is Part Of

The Sanford Herald, June 14, 1934.
State Farmers' Market Collection, Museum of Seminole County History, Sanford, Florida.
Sanford State Farmers' Market Collection, Sanford Collection, Seminole County Collection, RICHES of Central Florida.




241 KB


1 newspaper article






Sanford State Farmers' Market, Sanford, Florida

Spatial Coverage

28.799832, -81.27338

Temporal Coverage


Accrual Method



History Teacher
Civics/Government Teacher
Economics Teacher
Geography Teacher


Originally published by The Sanford Herald.

Rights Holder

Copyright to this resource is held by The Sanford Herald and is provided here by RICHES of Central Florida for educational purposes only.

Contributing Project


Cepero, Laura

Digital Collection

External Reference

Florida. Florida State Farmers Markets:...Annual Report. Jacksonville, Fla: Board, 1945-, 1945.
Lewis, L. H. Florida State Farmers' Markets. Tallahassee, Fla: State of Florida Dept. of Agriculture, 1955.
Sheffield, Glenn. "Sanford State Farmers' Market." The Historical Marker Database.
Sanford Historical Society (Fla.). Sanford. Charleston, SC: Arcadia, 2003.


The New Market

The recent announcement that funds have been secured through the FERA for the erection in this city of a Farmers' Wholesale Distributing Market; offers more real encouragement as to the future of Seminole County than anything we have seen in a long time. The fact that the government is willing to advance $75,000 for the construction of such a market is ample indication of its confidence in the agricultural possibilities of this community.
Coming just at this time when the celery season has closed, the farmers are wondering what they are going to do next, and labor is largely idle, the understanding of such a large project should afford encouragement to everyone. It is plainly certain that $75,000 in outside capital spent in this city during the summer months will have a tremendously stimulating effect on an otherwise slack business season.
But as we see it, the benefits of this market will have only begun when its construction is complete. The farmers will be materially benefited through having a convenient marketing place for the disposition of their produce. They will be greatly aided by the cold storage facilities which will enable them to preserve their fruits and vegetables if they cannot sell them profitably. Further, the creation of a central agency for the distribution of crop reports and other information relating to marketing conditions will be most helpful.
Neither is it difficult to envisage many accumulating advantages to the merchants of this city. As Mr. Dorner so aptly expressed it before the Kiwanis Club the other day, "If the growers prosper, everybody prospers." From all over Central Florida, farmers, big and little, will bring their produce to Sanford's market. Selling it here, instead of shipping it, to collect later, maybe, they will have money in their pockets when they walk down Sanford's streets.
So all in all, we feel that it is a wonderful piece of news for our county, this building of the Framers' Wholesale Distributing Market here. And we join with the Chamber of Commerce in extending to the Seminole County Agricultural Club our congratulations for the splendid work it has done. Through such achievements cities grow and prosper.

Document Item Type Metadata

Original Format

1 newspaper article


“The New Market,” RICHES, accessed May 21, 2024,