Denmark's Sporting Goods

Denmark's Sporting Goods was founded in 1941 by Tom Denmark and quickly became one of central Florida's largest sporting goods suppliers. The store sponsored the television show Hunting and Fishing with Don, hosted by Don McAllister, which aired from 1954 to 1972. In 1985, Denmark sold his company to lawyer Donald Wright who later changed the name of the store to Florida Sports. By 1988, the company went out of business.