Maitland Section of The Winter Park Herald, Vol. 04, No. 28, June 10, 1926

Maitland Section of The Winter Park Herald, Vol. 04, No. 28, June 10, 1926

Maitland Section of Winter Park Herald, Vol. 04, No. 28

Maitland (Fla.)

The "Maitland Section" of The Winter Park Herald issue published on June 10, 1926. The Winter Park Herald was a weekly publication that was published between 1922 and 1959. This special section highlights the history and interesting features of Maitland, Florida. Some topics discussed in this issue include the opening of the Bank of Maitland, the Maitland Electric Shop, civil engineer L. L. Condert, the Maitland Plumbing Company, Brown's Store, the history of Maitland, the Inter-City Realty Company's sponsorship of a new subdivision on Lake Catherine, the history of Greenwood Gardens, the Maitland Lumber Company, the planned construction of a new arcade, the White Way Motor Company, and the Maitland Realty Company.

Original 8-page newspaper issue: Maitland Section, The Winter Park Herald, Vol. 4, No. 28, June 10, 1926: Maitland Public Library, Maitland, Florida.

ca. 1926-06-10

1926-06-10

1926-06-10

Digital reproduction of original 8-page newspaper issue: Maitland Section, The Winter Park Herald, Vol. 4, No. 28, June 10, 1926.

Maitland Public Library Collection, Orange County Collection, RICHES of Central Florida.

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8-page newspaper issue

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Maitland, Florida

Winter Park, Florida

Donation

History Teacher

Civics/Government Teacher

Economics Teacher

Originally published by The Winter Park Herald.

Copyright to this resource is held by Maitland Public Library and is provided here by RICHES of Central Florida for educational purposes only.

Shumate, Alayna

Wolf, Casey

Cepero, Laura

"About The Winter Park herald. (Winter Park, Fla.) 1922-1959." Chronicling America, Library of Congress. Accessed June 15, 2016. http://chroniclingamerica.loc.gov/lccn/sn96027426/.

MAITLAND SECTION
OF THE WINTER PARK HERALD
Volume IV. No. 28 SECTION FIVE
MAITLAND, FLORIDA, THURSDAY, JUNE 10, 1926 BUILDERS’ EDITION
WINTER PARK, FLORU V
10c PER COPY $2.00 PER YEAR
cost of approximately $16,000.
Prior to the erection of the new building, the business had for many years occupied an old frame structure adjoining the depot, which was one of the landmarks on the Dixie Highway. The new building is of large propositions, approximately 50 x 125 feet, two full stories in height, the second floor being devoted to modern apart ments. The large store room is divided in the middle lengthwise by a semi-partition, separating the grocery department from the dry goods, men's wear, shoes, and
BANK OF MAITLAND OPENED IN MARCH GIVING MAITLAND FIRST BANKING INSTITUTION
E. A. Upmeyer, Pres., J. A. Brown, Vice Pres., and Donald Spain, Cashier Form Bank’s Personnel
If you should ask anyone in | being as high as a two-story struc- Maitland how they got along with- i ture, solid, massive and dignified out a bank all the years preceed- j in appearance, designed to take ing the organization and opening i care of the business demands that of the Bank of Maitland, most will be made upon It for years to promptly would come back the an- come, and being pure white is
Bank of Maitland, Maitland, Florida
swer, “I’m sure I don’t know.”
The Bank of Maitland opened for business on March £rd last, prior to which time there had been no banking facilities in the town at all, necessitating the carrying of deposits in the Winter Park and Orlando banks, which in either case was done at great disadvantage, and the opening of the new bank truly filled “a long-felt want”, and
beautiful to look upon. The build- j ing is located on a corner, and the
Maitland Electric Shop Is Helping Put Maitland on Map
L. L. Condertgfc Is Civil Engin^iaiid Booster of Ma dand
L. L. Coudert, Jr., wn> is the
Another up-to-date concern in parkings on both streets are plant-! Maitland that is helping to put the present municipal engineer of the ed to young oak and orange trees,! town on the map is the Maitland town of Maitland, ’ ously to together with a number of deco-! Electric Shop, which was opened coming to Maitland to live had
rative shrubbery plants, including j in January, 1922, by Mr. J. H. Ben- , been from time to time A n thunbergia erecta, commonly nett, who came to Maitland at that j neering work in vatic r
known as king’s mantle, and oth- A---- ™-------os“ — 1010
ers.
The interior of the bank is most modern and complete. In its denow that the good people of Mait- i partmental divisions provision is land have gotten used to having made for the cashier’s desk in a a bank, they are truly unable to \ railed enclosure at the front of the
time from Massachusetts. Since coming to Maitland Mr. Bennett
engi- rts of
Florida since 1913, so was
fairly well acquainted Flor-
has taken an active interest in all ida ,and just natural!; i:ked out of the affairs of the community, | Maitland as a place and by close application to busi- would like to live, co ness has built up an electric busi- from New Jersey. Mr
ness that demands the carrying of one of the largest stocks of electrical goods and supplies in Orange county.
The Maitland Electric Shop occupies its own building, which is, though small, one of the most modern and complete buildings in Maitland, which they built in April 1925, and which has been outgrown in eight months. Because of this
fact worked on the for the firs*’ brick rc county. He became1 Maitland about r. ye>u ago, and so active h^
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here he! mg here; n ■tf4§rt in i al survey j in Orange i-izen of ^ 1 a half V5 become
in the business ana ci interests of the town that he at the last election of officers of the Maitland Chamber of Commerce was elected as its president.
In his engineering organization
expansion of the business Mr. Ben- : he has a personel of 12 men at
nett has let the contract for the construction of large additions on
present, increasing his force from time to time as the necessities of
the front and west side of the pres-1 the work dereanp, and will acoom- ent building, which will provide | plish approximately $100,000 in en- two large storerooms on the gineering work for th* town of ground floor^-the stocking of elec-1 Maitland during the present sum- trical appliances, fixtures, lamps mer.
and other electrical materials and In addition to bein ” 'resident of | supp lies, with l^rge modern apart^* the ChamV Mr.
IVlailia^j^ Eh Shop^fef^Pank of of
the wiring and furnished most of the Planni. and Zoning Commis- ! the fixtures for J. E. Bartlett’s sion belongs to the American Legi- new home in Winter Park, did the
Brown’s Store, Maitland, Florida
understand how they managed without it.
For a long time the business men and citizens generally of Maitland had realized a pressing need for a bank, but no one seemed to want to take the initiative in organizing one. Finally the matter was brought to the attention of W. B. Joiner, president of the Union State Bank in Winter Park, and “Bill”, as his friends know him, came out to Maitland and secured subscriptions for the entire capital stock in one afternoon, which is indicative of how much the people of Maitland really wanted a bank, and Mr. Joiner subsequently brought about the organization of the bank, and continues as one of its directors.
The new bank opened up for business in its own building, which they built as its stock-holders wanted it. And a most attractive and up-to-date banking plant it is too. The outer walls are of plaster finish on hollow tile, the building
bank near the entrance, and adjoining the grilled enclosure behind which active business with the patrons of the bank is carried on. Directly giving off the lobby at the rear is the customers’ room and adjoining that a store room and the big vault, with directors’ room and consultation room on the mez- zaine floor above.
The vault is of massive reinforced concrete construction, with | heavy solid time-locked outer door. Within the vault is the manganese steel safe, also time-locked, with a 12-inch solid steel door, and and also within the vault are customers’ private safety deposit boxes. The partitions are of a most attractive pattern and type, in a combination of marble, mahogany and glass, with brass grill work, and there are three service windows, for use of a cashier, teller and book-keeper. The main banking-room has a high beamed ceiling, and in all its appointments
(Continued on page 5)
wiring for Rtfland G. Barze’ new home, also the wiring and most of the fixtures in the homes of G. W. Powers and E. S. Galt. They also did the wiring in the fine new j home of B. L. Maltbie, Altamonte Springs, which is 100 per cent elec- trcial, and the wiring and fixtures in the Kenney Brothers new house also electrical throughout. The swimming pool at Sanlando Springs connecting single and three-phase motors is another sample of their work. The new Parker home, 100 percent electrical and the wiring and fixtures for the Bank of Maitland and J. A. Brown’s new store were all done by the Maitland Electric Shop, all of them giving evidence of workmanship of the highest order.
Brown’s Store Gives Maitland a Store of The Big City Type
■
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One of the business institutions in Maitland that the entire community is proud of is “Brown’s Store,” which someone has aptly called “a city store in a small town.”
The business of which “Brown’s Store is the direct successor began and has been successfully operated ever since, in 1868. Mr. Brown bought the business from Mr. S. B. Hill, an old and respected citizen who still resides in Maitland, and became its owner and active manager May 22, 1921.
The splendid new brick building in which the business is now housed was built last year at a
on and is an Elk, and withal a good citizen, the type of man that it takes to make good community, and the sort that MaitNnd is welcoming to her midst.
Maitland Plumbing Company Has Grown With City’s Progress
One oi the most recent institutions that has come into business life of Maitland is the Maitland Plumbing Co., of which Mr. C. D. Horner is manager. But owing to the great need of an efficient plumbing institution, and because of the fact that Mr. Horner knows how good plumbing should be done, and does it that way, his business has grown from the start and bids fair to become one of the most important plumbing businesses in the county.
Mr. Horner has done the plumbing work in a great many of the best homes that have been built in and around Maitland since he began business here, among them the homes of L. T. Wileox, Clarence Brown, L L. Coudert and R. C. Wheeler in Maitland, also a good many in Altamonte Springs, including the home of Major B. L. Maltbie, which i one of the show places of that city.
Maitland, the site of the old fort built in the days of the Indian Wars on the shores of the beauti-
I
ful lake which bears its name, was settled some fifty years ago by a group of people who wanted homes where they could escape the cold of the northern winters and enjoy life amid beautiful surrounding’s and congenial people. Such has been the ideal of the inhabitants of this little town ever since that day. Rather than risk spoiling its atmosphere by exploitation and forced development it has been left to develop along its own lines. Today, although it lies on the Dixie j Highway, only seven miles north of Orlando, the metropolis of central j Florida, and its corporate limits ! touch those of Winter Park, it has continued essentially a country toWn in spirit and surroundings.
The shady, winding roads skirting its fourteen lakes, the well- cared for orange groves in the I heart of the town itself, the ample ground found about even the smallest cottage, give a welcome sense of space and freedom.
Here is an ideal home for the man who has retired from active life and wishes to live comfortably on a moderate income. Land prices are comparatively low, living expenses are small, and by raising a garden, fruit and poultry one cai\, reduce them still pic v qtk cour try • ' bWtfry :i scenery, a q? an ot water sports are here combined with the best aspects of town life, &s modern conveniences, congenial neighbors, a well-organized public library, social life in church and club, while the proximity to Winter Park and Orlando gives the opportunities in the way of shops, theatres and music found only in large cities.
Or, for the man who is working in the city but wishes to bring up his family amid natural and simple surroundings, there is here an opportunity for a suburban home, which, besides the benefits alreat r mentioned, offers excellent educ tional advantages. The Maitla d public school, housed in a new building, situated in large and beautiful grounds, stands at the head of the rural schools of Orange County in general standards, health work and other lines of activity. A Boy Scout Troop and Girl’s Sewing Club are doing- excellent work among the children. Only two miles away in Winter Park is located one of the best high schools in the state, and also Rollins College, Florida’s oldest institution of higher learning, co-edu- cational and inter-denominational. The healthful climate, comparatively high altitude, the unexcelled opportunity for motoring over the splendid roads of Orange County, the lakes with their high, wooded shores offering beautiful
home sites and all kinds of water sports, the nearness to Winter Park, which boasts three of the best golf courses in the state, and provides for its visitors the finest lectures and music, and the congenial winter community of the town itself makes Maitland an ideal place for a winter residence.
But Maitland has more to offer than beautiful home sites. Both in the town and throughout the surrounding country, the land is of the finest type for citrus culture, as the old groves found on many of the Maitland estates testify. In addition to the citrus land there is along the shores of the lakes and streams splendid land for trucking. By draining and irrigating, both of which are easily accomplished, here, many crops can be raised during the year, and the local markets are very insufficiently provided with fresh vegetables. Good dairy land can be found in this vicinity, but
the north. Here is a rich opportunity for an energetic young doctor to establish practice. Property values are increasing and trading in real estate is active. Persons with capital -and vision will | find ample scope for sound invest- ! ments in citrus land, fern and I truck land as well as lake fronts and subdivision tracts. No town in all Florida has more charming home sites or better facilities for building. The materials are ready at hand, brick and building blocks being made by local cement plants, sash, doors and other mill work being manufactured in the Maitland novelty works, while lumber and other supplies are carried by the local supply company. Building experts and skilled labor not ifound in Maitland are to be ob- | tained from near-by towns.
It is the ambition of the present | citizenry of Maitland to build a dignified and progressive town with a unified community of inter-
White Way Building, Maitland, Florida
the two industries, which seem most popular now, are poultry raising and fern-growing*. Maitland is in the midst of a poultryraising center which includes Seminole and Orange counties. Both counties have active Poultry Associations and are instituting a form of co-operative buying and marketing which is proving very successful. A number of large poultry farms are located near here, but the Association so far has not been able to provide sufficient eggs for Orlando alone. Fern-growing is becoming a very important and profitable industry in Florida, the land and climatic conditions in this part of Orange County being especially adapted for this purpose. One of the chief fern-raising districts of the state is located on one of Maitland’s rural routes.
There is considerable opportunity for business enterprise within the town itself. A resort hotel on one of the lakes and a small commercial hotel are much needed. There is no drug store within twelve miles to the east, ten miles to the west, and eighteen miles to
est, promoting the best in American citizenship. To this end the i town council has appointed a special tax commission, a town-planning and zoning commission.
The people of Maitland are at one with the town council in ef- | forts to forward the best interests of the town, and the Maitland Chamber of Commerce will | promptly answer any inquiries.
New Building
In Maitland
Among the new buildings erected in Maitland during the past year are the following:
The residence of Mr. Kenneth L. McPherson, situated on beautiful Lake Catherine, built on old English lines and containing reception and living room, dining room three bed rooms, sleeping porch, kitchen and bath.
The new home of City Engineei Louis L. Coudert, which is also of English type, built in Greenwood Gardens and overlooking Lake
(Continued on page 5)
MAITLAND WAS INCORPORATED IN 1885 AND A NEW CHARTER WAS SECURED IN 1921-TOWN HAS GOVERNMENT RUN ON MODERN METHODS
Lies on Dixie Highway, Has Town Planning and Zoning Commission with Improvements of Paving, and Parks Planned
Inter-City Realty Company,, Maitland, Florida (Continued on page 5) Interior views in Bank of Maitland, showing lobby, teller’s window and Cashier’s office
TWO THE WINTER PARK HERALD, THURSDAY JUNE 10, 1926
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The Maitland Lumber Co.
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RETAIL
L u m b e r a n d B u ild in g M a te r ia ls
i t k - e y / e
BSl eh s
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promptly, courteously and efficiently sensed By
experienced lumbermen whose knowledge of
materials for the builders’ requirements are at
vour command.
l Complete stocks of quality Lumber and Building
Materials always on hand.
Estimates cheerfully furnished upon request
House plan books free.
TELEPHONE-WINTER PARK 1304-M
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the WINTER PARK H E R A L D , THURSDAY JUNE 10, 1926
Entrance to Maitland on Dixie Highway from the North. This is also the entrance to Greenwood Gardens and the North boundary
line ot Orange county.
HISTORY OF GREENWOOD GARDENS
CLOSELY INTERWOVEN WITH THAT
OF MAITLAND-RICH CITRUS LAND
J. H. Hill, President and General Manager
of Maitland Realty Company
Guiding Destiny of Gardens
Maitland! One of the most beautiful
suburbs of Orlando, lying On
the Dixie Highway, seven miles tc
the north
The history of Maitland is replete
with human interest. Its
early settlers contributed heavily
trial development, descendants of
those hearty pioneers of more
than fifty years ago, are “ carrying
on” with the determination of
making Maitland prominent in
Florida’s great future.
Settled more than a half century
ago by a group of people who
wished to escape the rigors of a
northern climate, Maitland grew
up around the site of an old fort,
an outpost in the days of the Indian
wars, situated on the shores
of beautiful Lake Maitland.
S. B. Hill, mayor of Maitland,
for three terms, formerly a well
known attorney-at-law, with of
fices in Orlando, came to Maiti
land with his father, at the age of
14 years. The father homesteaded
a portion of the land that is now
known as Greenwood Gardens, in
the northerly "ortion of the town.
This land has now been in the
ownership of the same family for
three generations. In fact, the
history of Greenwood Gardens is
closely interwoven with that of
Maitland from the very inception
of the town, which was incorporated
in 1886.
S. H. Hill had the distinction of
owning and operating the first citrus
nursery in this section of the
state. At one time, prior to the
“big freeze” of 1894-95, he had
four large tracts of land in nurseries,
and it is worthy of note that
he made shipments of citrus trees
in carload lots to growers in California.
One of the best citrus groves in
the country was developed by Mr.
Hill, who gradually acquired additional
land, and finally, about 35
years ago, built his permanent
home, “Greenwood Lodge” , at the
head of Lakes Faith, Hope, and
Charity, where he lives at the
present time. One of the most
gorgeous sunset views to be found
in all Florida may be obtained
from Greenwood Lodge.
Now, many, many years before
the great trek set in from the
frozen north to Florida, Hill had
in mind the wonderful possibilities
of this part of M^ramd and a fine
residential area f jr the use of
future generations, and many were
the) tempting offers lie refused
for this land, in whole or in part.
Persistently he kept the land intact
in one parcel, until, finally,
in 1924, he had worked out his plan
for development.
At that time an arrangement
was made with the Maitland
Realty Company for the development
and sale of the land under
the name of Greenwood Gardens.
Additional land owned by J. H.
Hill, and S B. Hill, Jr., two sons
of S. B. Hill, and a few smaller
tracts purchased by The Maitland
development were included in the
Realty Company, to round out the
projest.
Arrangements were made with
Reasoner Brothers, of Oneco
Florida, for adequate landscape
planning, the operations being under
the immediate attentions of
Dr. W. H. Cook, of Bradenton, and
R. D. Tillson, of High Point, N. C.
Topography, and traffic problems
were carefully studied. The street
arrangement was worked out with
a view to the conditions likely to
obtain in the future. Every lot
was so laid out that it would be
a desirable homesite, with a proper
and pleasing outlook upon its
neighbors. Carefully considered
restrictions, insuring the permanent
value and beauty of each property,
w«re ordained. Modern improvements,
consisting of brick
paving, cement sidewalks, city
water, and white way lighting, are
to be installed. In short, Greenwood
Gardens, while not by any
manner of means designed exclusively
for the homes of the rich,
will itself be rich in every desirable
quality so dear to the heart
of the American home loves.
Building is going forward at a
rapid pace in Greenwood Gardens.
Several houses are under construction,
more are being plained,
and it is understood that two new
churches will be ejected within
the confines of this beautiful development.
The Maitland public school,
which stands at the head of all
rural schools in Orang* county in
general standards, heilth work,
and other lines of activity, is also
located in Greenwood Gardens.
The building is modern and completely
equipped. The commodious
and beautifu’ grounds on
which the school stmds, were the
gift of s. B Hill,
And guiding the destiny of
Greenwood hardens, s The Maitland
Realty Company, of which
J. H. Hill is president and general
manager; Anna B. Treat, secretary;
S. B. till, Jr., treasurer,
and F. B. Stone, vice president and
manager of the property care department.
The Maitland lealty Company
is a member of t e Orlando Real
Estate Board; Nalonal and State
Associations of Rqltors; Orange
INTER-CITY REALTY COMPANY
WILL SPONSOR NEW SUBDIVISION
ON LAKE CATHERINE THIS FALL
Property Has High and Rolling Land
And One of the Finest Bearing
Groves in This District
The Inter-City Realty Company
was organized in April, 1925, the
officers being, C. N. Williams, of
Sanford, president, K. McPherson,
of Maitland, vice-president, and G.
B. Hurlburt, of Orlando, secretary
and treasurer.
In January, 1926, Mr. McPherson
took over this organization and is
now the sole owner. He is assisted
v Miss Lois M. Haile as manager.
This company has extensive connections
in the north and middle
west and a large proportion of
their business has been done with
non-residents of this state. In many
County Chamber of Commerce;
Maitland Chamber of Commerce;
and the Orlando and Sanford Credit
Associations.
The personnel of the company
stands high in the esteem of their
fellow townsmen, J. H. Hill having
served three years as mayor of
Maitland. Incidently, he was the
youngest executive the town has
ever had, being qualified for the
office at the age of 23. Mr. Hill
also organized the Maitland
Chamber of Commerce, and is
chairman of the Planning and
Zoning Commission. Anna B.
Treat was secretary of the Maitland
School Trustees; secretary of
thje Town Planning and Zoning
Commission; and was secretary of
the Maitland Chamber of Commerce
for two years. S. B. Hill,
Jr , is a member of the city council.
The successful future of Maitland
is apparent and inevitable, as
it lies right in the path of the
most rapid progress today, while
that of Greenwood Gardens is
equally well assured, both because
of its inherent high quality as a
residential development, and the
strong and capable management
of the developing company.
instances their clients did not see
their purchases until after the
deals were closed.
Mr. McPherson bases the growth
of his business, which has practically
doubled in volumn in the last
year, on the unquestionable representation
that they have given to
their out-of-state clients on the
properties which they have acquired
for them. While this company’s
activities have been largely
confined to Orange, Seminole and
Osceola counties, yet it has negotiated
several trades which have embraced
property as far north as
Passaic, N. J., and west to Spokane,
Washington.
Mr. McPherson announces that
they will, this fall, put on a subdivision
for some northern clients,
which will be located on the beautiful
rolling banks of Lake Catherine,
which, in sipte of the fact that
it is located only two blocks off of
the Dixie Highway and is the gem
of the many beautiful lakes in and
around Maitland, is very little
known to the public at large. The
property which this subdivision
will embrace is elevated many feet
above the water level of the lake.
This particular tract has always
been recognized as one of the finest
bearing groves in the district. Each
and every lot will have an abundance
of large, fine, bearing citrus
trees. The lots will be sapcious
and there will be a building restrictions
in keeping with the general
surroundings.
It is the intention o f the Owners
of this property and the Inter-City
Realty Company to make this one
of the most attractive little subdivisions
in the county. Lights,
streets, sidewalks, water, etc., will
be included in the layout. The lots
will be moderately priced and sold
on exceptionally good terms. Speculators
will not be invited to invest
here. There will be every consideration
shown to persons who wish
to lodate and build in this little
wonderland. It is possible that the
owners of this subdivision will organize
a building and loan company
and loan the property owners
money to build at 6 per cent.
A M
Maitland on the
New State Road!
When th« new State road is completed Maitland will occupy
an even greater strategic position than it does it present.
It will be the only town situated directly upon this new
highway between Orlando and Sanford. That should be a
great advantage. It WILL bel It will not only have a real
dollars and cents value for the entire town, but will mean
greater traveling convenience as well. That is just me more
reason why many people have already selected hoimsites and
begun the erection of their permanent homes in Greenwood
Gardens, the prettiest spot in Maitland.
The Maitland Realty Co.
Maitland, Florida
Member Orlando Real Estate Board
Greenwood
A Good Man
Hard to Find
A
T"* HAT'S why the branch managership of our Winter Park office is still open. The
A man we want for this place has some experience in general real estate practice,
is honest, a good mixer, a hard worker who doesn’t expect something for nothing or
hope to retire from his first six month’s profits. He is a man who can boss a oneman
office and make it pay. He won’t b e content with that either. His business
will outgrow the one-man phase and he will gather competent helpers around him
and grow with his organization in competence and integrity. If you are such a man
and you hear opportunity knocking, get in touch with us now.
THE MAITLAND REALTY COMPANY, INC.
Maitland, Orange County, Florida
BRANCH OFFICE:
608 East Park Ave.,
WINTER PARK, FLA.
A R e a l P ic k u p !
TAKE Knowles Terrace lot, well located, just
the place for a cozy home. Two nice shade
trees, cement side walks, city water, electric
lights, brick streets, facing west one block east of
Lake Knowles. Several attractive homes, occupied
by owners, already built in this block.
The best buy in Winter Park. A pick-up
this week at $1,000.00 cash. We can deliver
this—act now.
The Maitland Realty Company
REALTORS
Maitland, Florida
FREE! F o r o " c ? r FREE!
To any adult living outside of Florida or outside
of Seminole or Orange counties who fills
out and sends us the coupon below we will pay
for and have mailed every week for one year
THE MAITLAND NEWS, a weekly newspaper,
telling in brief and dignified style the happenings
in this growing town in Orange County.
This is an independent paper published by local
people. We want you to know about Maitland.
Mail the coupon now.
--------- MAIL THIS COUPON NOW!---------
Maitland Realty Co.,
Maitland, Fla. Gentlemen:
Free of any expense or obligation on my
part you may have THE MAITLAND NEWS
sent to me for one year.
Name ..............................................................................
Street and No................................................................
City ...................................... state...................:..........
Occupation ...................................................................
THE WINTER PARK HERALD, THURSDAY JUNE 1ft,
IS ONE OF THE THINGS THAT HAS PUT
M A I T L A N D
IN THE VERY FRONT RANK OF PROGRESSIVE
FLORIDA SMAtjfcr CITIES AND TOWNS
WITH AN
UP-TO-DATE MODERN BUILDING AND
EQUIPMENT
COVIPLETE STOCKS OF HIGH GRADE GENWHEN
YOU VISIT MAITLAND, VISIT
BROWN’S
THEY WILL TAKE CARE OF ALL YOUR
STORE NEEDS
L \L MERCHANDISE
, , . * ■ * * • I '
PROMPT SERVICE AND COURTEOUS
TREATMENT
R O W N ’ S
IS TRULY A
CITY STORE IN A SMALL TOWN
J. A. BROWN, PROPRIETOR MAITLAND, FLORIDA
THE WINTER PARK HERALD, THURSDAY JUNE 10, 1926
Maitland Lirmber
Co. Has Aided in
Upbuilding Town
The Maitland Lumber Company
since it w*s organized in May,
1924, has been one of the really
potent influences in the building
up of both tb commercial and residential
importance of Maitland,
One would lot ordinarily look for
one of the eading and most important
busnesses of its kind in
the entire county to be located in
a small place like Maitand, particularly
when the county seat ,a city
approaching 60,000 .in population,
is only a few minutes' drive away,
but that is just what one does find
when visiting Maitland, in the
Maitland Lumber Company.
From the very beginning this
progressive firm of lumber dealers
has specialized in quality lumber
and builders' supplies of proven
merit, and by persistently and always
delivering just the character
of materials that the specifications
called for have they been able to
build up a large and profitable
business and an unsullied reputation,
and the business has been successful
from the start. At the end
of the first year their constantly
growing business necessitated the
building of additions to their lumber
storage capacity as well as of
a large warehouse for builders'
supplies, of which they always
carry a full and large line.
Last March fifteenth fire destroyed
the company's offices and
the lumber sheds together with
their contents, and immediately
two new lumber storage sheds
were erected and there was no inFIVE
terruption of the service to the
trade. Plans have been perfected
for the construction of a new large
and eommodious lumber shed to replace
the one that was destroyed
by fire, in which will be embodied
every modern feature for the
handling of lumber, which will still
further improve the well nigh perfect
delivery service. During the
embargo period the company added
more men and delivery equipment
and continued to render their ^customary
prompt service.
The officers of the Maitland
Lumber Company are E. A. Upmeyer,
president, R. A. Wheeler,
vice-president, and C. E. Upmeyer,
secretary, and the entire organization
including the officers is made
up of lumbermen, all of whom have
had years of experience in both the
manufactureand the marketing of
lumber, which practical knowledge
and experience is all to the advantage
of the home-builder Mr. Upmeyer,
prior to. coming to Maitland,
was manager of the retail dept,
of the Putnam Lumber Company in
Jacksonville, and for several years
previously had been in charge in
the United States of Bahamas-Cuban
Company, which concern owns
and operates mills in the south and
large distributing yards in Cuba.
Mr. Upmeyer has been a resident
of Florida since 1909.
The slogan, “Quality and Service"
is more than a high-sounding
phrase—it is the outstanding policy
of the company, and is coupled
with “Courtesy Always," of course,
and, as stated in the beginning,
spells the instant and constant success
of the Maitland Lumber Company.
Maitland Public Library, Maitland, Florida
Bank of Maitland
Opened in March
' (Continued from page 1)
the entire plant is comparable
with the most up-to-date banking
institutions even in the larger
cities, and is a credit to its designers
and builders and the directors
and officers of the bank as
well as the progressive little city
in which it is located.
In operative paraphernalia the
bank is equipped with the latest
type book-keeping machine and
other modern devices necessary to
an up-to-date banking house, including
steel desks and tables, and
in every way is prepared to handle
any business entrusted to it in
every branch of finance, and has
been rendering that sort of service
from the start. The opening day
saw but a small start in deposits,
but each day there way a greater
total, the deposits reaching $85,000
in the first two months, and in
every department the business has
continued to grow.
Of course the officers and directors
of the bank are entitled to
much credit for the success it has
achieved, but the greater part of
the work has been done or directly
overseen by “Don" Spain, formerly
assistant-cashier at the Union
State Bank .in Winter Park, and
the friends of the bank of Maitland
are glad to give “Don" credit
for the main performance of the
job.
The present officers of the bank
are E. A. Upmeyer, president, J. A.
Brown, vice-president, and Do/iald
G. Spain, cashier, and the directors
are E. A. Upmeyer, S. B. Hill, W.
B. Joiner, J. A. Brown, J. H. Hill,
C. J. Woodward and Donald G.
Spain, all representative business
White Way Motor
Co. Is New Concern
and Needed Business
One of the best business institutions
in Maitland and one of the
best of its kind in the entire county
is the White Way Motor Company,
which is comparatively a new concern
here.
Mr. John Nelson, the owner and
manager, coming to Florida some
six years ago from Philadelphia.
h
Arriving in Orange county Mr.
Nelson became associated with the
Standard Auto Company, in Winter
Park, coming from that concern
to Maitland three years later. The
building now occupied by the
White Way Motor Company Mr.
Nelson built last year. It is a substantial
structure of white plaster
on hollow tile, with large “ L"-
shaped, two-entrance ground floor
room for general automobile repair
and service work, the corner in the
“ L" being occupied by a cafe while
the upper floor comprises two
very complete and modern sevenroom
apartments.
Since coming to Maitland Mr.
Nelson has built up a very satisfactory
business, and as an indication
of the character of service he renders,
and the way his customers appreciate
it, Mr. Nelson has a number
of customers he served while
with the Standard Auto Company
in Winter Park, and because they
know and like the kind of work he
does, they have continued with him
since he came to Maitland, and
when they want any work done
they drive out to Maitland and
have Mr. Nelson do it—and they
know it will be done right.
Mr. Nelson is an active member
of the Presbyterian church, of the
Chamber of Commerce, is a
Mason, and has the confidence of
the entire community.
Aside from doing general service
and repair work on all makes of
cars, Mr. Nelson has the agencies
for Cadillac, Pontiac and Oakland
cars. He is a member of the United
Service Association.
Facts About J^aitland
Population — permanent 400
(1924 census), winter (500 estimated).
Atlantic Coast Line Railroad.
Orange Belt Auto Line. American
Railway Express Company. Western
Union Telegraph Company.
Telephone. Electricity.
Business—Novelty Works, Lumber
Supply Company, Small Novelty
Factory, Cement Block Plant,
Real Estate Offices, Restaurant,
Garage?, Three Stores.
Social—Four Room School, Library,
Parent-Teachers Association,
Civic Association, Woodmen
of the World, Band, Woman's Club,
Boy Scout Troop, Chamber of Commerce,
Sunday Schools, Ladies'
Auxiliary.
Brown’s Store Gives
Maitland a Store of
The Big City Type
(Continued from page i )
other departments, there being on
either side of the partition special
shelving for the receptionof merchandise.
The stock comprises large stocks
of all the different kinds of merchandise
generally carried by the
general store, and Mr. Brown
specializes in the nationally advertised
brands of every kind of merchandise,
and by reason of the fact
that he believes in the old adage
that “ the best is none to good,” he
has a business that requires the
employment of four sales people in
addition to himself and he is in
fact his own best clerk.
The store is equipped with modern
shelving, counters and show
cases and equipment of every kind,
all of the shelving being specially
built to accommodate the certain
kinds of merchandise kept upon it.
In the meat department is found a
most modern automatic refrigeration
plant, of the Frigidaire type,
as well as electric-driven machines
of various kinds. All spring scales,
in fact all of the equipment and appointments
of the store are of the
most modern and convenient character,
making “Brown's Store,"
considered by and large, an institution
of which any community
might well be proud.
The rear portion of the store
room, about one-third of it, perhaps,
is partitioned off and used
for storage purposes, above it being
a mezza-nine floor, which is
occupied by one of the departments
and just in front of the mezzanine,
on a raise platform not quite so
high, is Mr. Brown's office, where
he has the entire store in full view.
Mr. Brown ha? always been actively
identified with the general
interests of the town, having served
two terms as mayor and now being
chairman of the town council.
He also is a stock holder and vicepresident
and director of the Bank
of Maitland, is a member of the
Chamber of Commerce, a steward
in the Methodist church and member
of the Boys Scouts Council. *
New Building
In Maitland
(Continued from page 1)
Faith, Hope and Charity. Mr. Coudert
has just moved into his new
home which contains living room,
dining room, kitchen, th,*ree bed
rooms, terrace and bath.
Mr. Rolland A. Wheeler of the
Winter Park Lumber Co., has just
completed a very attractive bungalow
in Greenwood Gardens, containing
five rooms and bath.
One of the most pretentious undertakings
is that of the new residence
nearing completion in Greenwood
Gardens being erected by Mr.
W. F. Parker on the Dixie Highway.
Mr. Parker, who is an old
time builder, is constructing this
home for himself which when completed
will contain eleven rooms
and two baths. There will be a
cellar under part of the house providing
for a heating apparatus and
cold storage. When completed this
dwelling will be 100 percent electrified.
The Interstate Realty Co, have
erected and are occupying a very
attractive and substantial one
story office building of Spanish
design on Horiato Avenue.
There are quite a number of projects
about ready to start, among
which will be the New Town Hall,
which is to be built facing the
NEW ARCADE
FOR MAITLAND
The Herald informed on very
good authority that within the next
60 days an Arcade building will be
started in Maitland. This building
is to be located on the Maitland
Commercial Subdivision and will
be the first of a series of store
buildings which will be erected on
this sub-division. The building is
to be o f stucco and contain about
10 stores. The architect for this
building is Mr. C. B. Waterhouse,
of Passaic, N. J. Mr. Waterhouse
was at one time a resident of Maitland
and at the age o f 20 he went
north and studied architecture.
Although past the age limit for
military service, Mr. Waterhouse
served his country in France during
the world war. Mr. Waterhouse
is expected to return to Maitland
this fall and take up his
permanent residence here again.
The people o f Maitland are looking
forward to the return of one
of their old citizens and they all
feel that Mr. Waterhouse return
to Maitland will be a great benefit
in every way to the community.
Central Park. This building will
provide for the new fire engine,
town clerks office, council chamberand
two cell rooms, and will be
ready for occupancy about the first
of September.
The Maitland Electric Co., has
awarded contracts for an addition
to their present quarters and expect
to spend about $7000 for improvements.
Residence of K. N. McPherson, Maitland, Florida
lilBlIlillllilllllllllllllimillil
A I T On t h e B l a c k B e a r T r a i l
(Quebec to Miami and St. Petersburg via Central Florida)
A T THE ENTRANCE TO ORANGE COUNTY
Fifteen minutes from Orlando,
“The City Beautiful”, County
seat of Orange County.
A GROWING SMALL TOWN, OFFERING ATT
R A C T I V E OPPORTUNITIES TO THE
HOMESEEKER AND INVESTOR
Paved Streets m V Full Railway Conveniences
Parks Milk & Ice Deliveries
City Water Intra-State and Suburban Motor Bus Service
Fire Protection Good Stores
Garbage Disposal Garages
Electricityfor domestic & industrial uses Bank
•Telephones Restaurants, etc.
Five minutes from Winter Park,
‘The City of Homes” where Rollins
College is located.
A SUBURBAN COMMUNITY, OFFERING
CITY CONVENIENCES WITH THE BEAUTY
AND HEALTH OF THE COUNTRY
FOR INFORMATION, ADDRESS THE SECRETARY
C H A M B E R OF CO
MAITLAND, FLORIDA
E R C E
.. ...............................................mi... ilium... .................................................... ......................................... .
i
Inter - City
Realty Co.
MAITLAND, FLORIDA
Groves, Farms, Estates,
Houses, Acreage
GROVES PLANTED AND CARED FOR
CITRUS SERVICE OF ALL KINDS
K. McPHERSON, Prest, LOIS M. HAILE, Mg
Phone 1310-J
MAITLAND
R E A L T Y
COMPANY
Six years ago a young man, a
native son of Maitland, made an
extended trip from Jacksonville
the east coast, and saw the beginnings
of the development, then in
its infancy even at Miami, and
undreamt-of in this section of Florida.
On his return he looked at
Maitland and saw it for the first
time as it was then—sleepy, backward,
unprogressive, just as it had
been for forty years. But he saw
more than that. He saw its beauty
of lakes and woods, shaded streets
and fertile groves, far surpassing
any of the attractions of the coast.
He looked ahead and saw a vision
of what it might become when the
development starting on the coast
had spread through the rich central
section of the state. He shared his
dreams with friends, and together
they planned for the future, and
out of their dreams and plans grew
the Maitland Realty Company.
The undertaking being new and
its future problematical it had to
start in a small way and was organized
first in 1921 as a partnership
of three, and incorporated in
September 1923, with some increase
in personel and capital. For
three years the partners devoted
their time to organizing the business,
developing plans, and promoting
the general interests of the
town, as they realized that until
Maitland developed there was no
chance for a real estate business to
prosper. The president of the company
was for three years mayor
of the town and wrote the town
ordinances and conducted court in
the company’s tiny office, furnished
with a second-hand typewriter,
some add tables and chairs—an
outlay $150.00. In 1923 the j
compa.uy moved into a small office
back of the post office in the building
bnilt by the Maitland Building
Association, of which the president
of the company was secretarytreasurer.
Here the plans for
Greenwood Gardens were developed
and t/re business began to prosper
until vn January, 1925, it was moved
into its present office next to
the post office on Maitland avenue,
sre one of the most completely
equipped real estate offices in the
section is maintained.
With the increase of business the
members of the firm have not neglected
public interests, but number
now among their number of
town councilman, two members of
the zoning commission, a member
of the Board of Governors of
Orange County Chamber of Commerce,
the secretary of the Orange
County Beautification Commission
and a member of the Board of Directors
of the Orlando Realty
Board.
The activities of the firm include
general brokerage, the Greenwood
Gardens development, all lines of
insurance and a complete property
care department, including rentals,
care of houses and grounds, grove
work, fertilizers and insecticides.
Besides the main office in Maitland,
the company maintains an attractive
well located branch office
in the Hamilton Hotel building in
Winter Park. In the main office
seven people are employed, all of
them well versed in their resp#ctive
lines, assuring customers and
clients competent service at altimes.
As members of the Orlando
Realty Board, the Maitland
Realty Company can secure for
professional appraisals and real
estate service of unusual merit.
Through correspondents throughout
the State and the United
States, all members of the National
Association of Real Estate
Boards, the Maitland Realty Company
is in a position to rended
comprehensive and intelligent attention
to any business intrusted
to them.
As vision of the future started
the business, so wise foresight is
guiding it today toward a permanent
conservative position in
Central Florida. The company’s
motto “A thought for tomorrow
in the sales we make today,”
tersely sums up a sincere belief in
the Realtors Code of Ethics, and
by rigidly adhering to the code
the Maitland Realty Company
aims to make a place for itself in
the permanent history of Florida,
through its sound policies during
the great romance of development
now in process of enactment.
Officers of the Maitland Realty
Company are: J. H. Hill, president,
Forrest B. Stone, vice-president,
Anna B. Treat, secretary, and
S. B. Hill, Jr. treasurer.
THE WINTER PARK HERALD, THURSDAY JUNE 10, 1926 SEVEN
1
MAITLAND
Electric Shop
J. H. BENNETT, Prop.
Maitland, Florida
[Electragists]
The word ELECTRAGIST means
“The responsible electrical' contractor”
To the Public, it means dependability.
Wiring done for Power, Heat and
Light according to Code. Conduit,
B. X. Cable and Knob and Tube
where permissible.
Largest Line of Lighting Fixtures
north of Orlando, at prices that will
surprise you.
FLOOR, TABLE AND BOUDOIR
LAMPS
WESTINGHOUSE AUTOMATIC
IRONS
SIMPLEX IRONS
WAFFLE IRONS
GRILLS AND TOASTERS
TWO-BURNER STOVE—$6.00
SEPCO WATER
HEATERS
COPELAND AUTOMATIC
REFRIGERATORS
WESTINGHOUSE RANGES
VAILE-KIMES ELECTRIC
WATER PUMPS
The Maitland Plumbing Co.
Does Everything- in the line of
PLUMBING
PIPING
IRRIGATING
REPAIRING
The Plumbing in many of the
Better Homes in Maitland was
done by us, including that of
Mrs. L. T. Wilcox, Mr. Clarence
Brown, Mr. L. L. Coudert and
Mr. R. C. Wheeler, also in Altamonte
Springs, including the
home of Major B. L. Maltbie, one
of the show places of that city.
Estimates Cheerfully Furnished and
Satisfaction Guaranteed
The Maitland Plumbing Co.
C. D. Horner, Manager
I piiiiiiiiiiiiiHi
! i !
WHITE WA Y
Motor Company
MAITLAND, FLORIDA
Member United Service Association
Do a General Line of Repairing and Service work,
_____ All Makes of Cars
Filling Station—High Grade Gas and Oils
Tires and Tire Service
AGENCY FOR
CADILAC, PONTIAC AND OAKLAND CARS
“ON THE DIXIE”
JOHN NELSON, Proprietor
'i) =71 fiH
EIGHT THE WINTER PARK HERALD, THURSDAY JUNE 10, 1926
BANK MAITLAND
MAmAND, FLORIDA
OFFICERS
E. A. UPMEYER, Pres,
J. A. BROWN, V. Pres.
DONALD G. SPAIN,
Cashier
DIRECTORS
J. A. BROWN W. B. JOINER
DONALD G. SPAIN
E. A. UPMEYER S. B. HILL
J. H. HILL C. J. WOODWARD
THIS BANK, THROUGH ITS CONNECTIONS
OFFERS A COMPLETE BANKING SERVICE
WHICH EMBRACES EVERY
BRANCH OF FINANCE.
WRITE THE
BANK OF MAITLAND
OR THE
MAITLAND CHAMBER OF COMMERCE
FOR INFORMATION
in c
}