Browse Items (21 total)

  • Tags: shopping malls

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An advertisement produced to showcase the advent of mid-century modernism in Orlando, Florida. The film depicts marketing strategies aimed at attracting white middle-to-upper class men in either military or defense technology engineering professions.…

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An architectural development plan showing the Florida Mall, along with the surrounding parcels of real estate, drawn in 1981. The Florida Mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr.…

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architectural drawings showing two proposed layouts for Sky Lake Plaza, later named Skyview Plaza and sometimes referred to as the BeeLine Mall. Hymen Lake designed the plaza as regional shopping center, featuring a Publix supermarket and other…

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An architectural drawing showing the proposed layout of the Sky Lake Plaza, later named Skyview Plaza and sometimes referred to as the BeeLine Mall. Hymen Lake designed the plaza as regional shopping center, featuring a Publix supermarket and other…

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An engineering blueprint showing the detail paving plan for the parking lot at Sky Lake Plaza, later named Skyview Plaza and sometimes referred to as the BeeLine Mall. Hymen Lake designed the plaza as regional shopping center, featuring a Publix…

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A receipt for an order of prints and site plans sent to Bob Lancaster from David Handel of the Edward J. DeBartolo Corporation. The receipt includes handwritten notes regarding other parcels near the planned site for the Florida Mall site, including…

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A letter from Carolyn S. Cope was sent in response to an inquiry from Dorothy Barbour regarding outparcel land surrounding the Florida Mall. Cope was a real estate broker at of Two XI, Inc., located in Coconut Grove in Miami, Florida. The mall was…

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A letter from Dorothy Barbour to Carolyn S. Cope, whose first name is misspelled in the letter. In the letter, Barbour requests land information connected to the planned site for the Florida Mall in Orlando, Florida. Cope was a real estate broker for…

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An artist's rendering of the exterior of the Florida Mall. The mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944. Edward J. DeBartolo Jr. (b. 1946) joined his father's…

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Artist's renderings of the exterior and the interior of the Florida Mall. The mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944. Edward J. DeBartolo Jr. (b. 1946) joined…

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An aerial photograph showing the Bee Line Mall and its surrounding areas in 1966. The photograph is annotated to show the surrounding roadways, Sky Lake, Oak Ridge, Candlelight Park, the Gold Key Inn, Piccadilly Restaurant, and Travelodge. Sky Lake…

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A south view of Sky Lake, Florida, in 1966. The second photograph is annotated to identify the Beeline Mall, Publix, Oak Ridge and Oak Ridge II, Sky Bowl, Orlando Central Park, Oak Ridge High School, and Candlelight Park. The roadway at the bottom of…

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This report provides detail on the Florida Mall's site development plans. The mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944. Edward J. DeBartolo Jr. (b. 1946) joined…

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This report gives an overview of the Florida Mall's perspective place in the Central Florida retail market. The Florida Mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in…

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The Oviedo Marketplace, located at 1700 Oviedo Marketplace Boulevard (present-day Oviedo Mall B oulevard) in Oviedo, Florida, in 2005. The first photograph shows Pizzeria Regina and Cajun Grill. The second photograph features Master Wok,…