Browse Items (21 total)

OR00327.mp4
An advertisement produced to showcase the advent of mid-century modernism in Orlando, Florida. The film depicts marketing strategies aimed at attracting white middle-to-upper class men in either military or defense technology engineering professions.…

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SL00064.jpg
An architectural plot plan showing the location of various out parcels and parking facilities surrounding the Florida Mall property. The plan also shows the names of the five department stores that made up the original mall configuration: Sears, J.C.…

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SL00063.jpg
An architectural development plan showing the Florida Mall, along with the surrounding parcels of real estate, drawn in 1979. The Florida Mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr.…

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SL00062.jpg
An architectural development plan showing the Florida Mall, along with the surrounding parcels of real estate, drawn in 1981. The Florida Mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr.…

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SL00060.jpg
architectural drawings showing two proposed layouts for Sky Lake Plaza, later named Skyview Plaza and sometimes referred to as the BeeLine Mall. Hymen Lake designed the plaza as regional shopping center, featuring a Publix supermarket and other…

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SL00059.jpg
An architectural drawing showing the proposed layout of the Sky Lake Plaza, later named Skyview Plaza and sometimes referred to as the BeeLine Mall. Hymen Lake designed the plaza as regional shopping center, featuring a Publix supermarket and other…

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SL00058.jpg
An engineering blueprint showing the detail paving plan for the parking lot at Sky Lake Plaza, later named Skyview Plaza and sometimes referred to as the BeeLine Mall. Hymen Lake designed the plaza as regional shopping center, featuring a Publix…

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SL00055.jpg
A receipt for an order of prints and site plans sent to Bob Lancaster from David Handel of the Edward J. DeBartolo Corporation. The receipt includes handwritten notes regarding other parcels near the planned site for the Florida Mall site, including…

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SL00054.jpg
A letter from Carolyn S. Cope was sent in response to an inquiry from Dorothy Barbour regarding outparcel land surrounding the Florida Mall. Cope was a real estate broker at of Two XI, Inc., located in Coconut Grove in Miami, Florida. The mall was…

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SL00053.jpg
A letter from Dorothy Barbour to Carolyn S. Cope, whose first name is misspelled in the letter. In the letter, Barbour requests land information connected to the planned site for the Florida Mall in Orlando, Florida. Cope was a real estate broker for…

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SL00052.jpg
An artist's rendering of the exterior of the Florida Mall. The mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944. Edward J. DeBartolo Jr. (b. 1946) joined his father's…

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SL00050.jpg
Artist's renderings of the exterior and the interior of the Florida Mall. The mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944. Edward J. DeBartolo Jr. (b. 1946) joined…

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SL00048.jpg
The proposed site location for the Florida Mall in Orlando, Florida, around 1979. These photographs have been annotated to show major highways and other areas of interest. The mall was designed and constructed by the Edward J. DeBartolo Corporation,…

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SL00036.jpg
An aerial photograph showing the Bee Line Mall and its surrounding areas in 1966. The photograph is annotated to show the surrounding roadways, Sky Lake, Oak Ridge, Candlelight Park, the Gold Key Inn, Piccadilly Restaurant, and Travelodge. Sky Lake…

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SL00034.jpg
A south view of Sky Lake, Florida, in 1966. The second photograph is annotated to identify the Beeline Mall, Publix, Oak Ridge and Oak Ridge II, Sky Bowl, Orlando Central Park, Oak Ridge High School, and Candlelight Park. The roadway at the bottom of…

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SL00009.pdf
This press release provides full insight into the design ideas that went into the development of the Florida Mall, as well as the companies future initiatives in the region. The Florida Mall was designed and constructed by the Edward J. DeBartolo…

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SL00008.jpg
This report looks at the roadways which will provide access to the Florida Mall. The mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944. Edward J. DeBartolo Jr. (b. 1946)…

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SL00007.jpg
This report provides detail on the Florida Mall's site development plans. The mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944. Edward J. DeBartolo Jr. (b. 1946) joined…

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SL00006.jpg
This report provides demographic statistics for the region surrounding the Florida Mall. The mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944. Edward J. DeBartolo Jr.…

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SL00005.jpg
This report gives an overview of the Florida Mall's perspective place in the Central Florida retail market. The Florida Mall was designed and constructed by the Edward J. DeBartolo Corporation, founded by Edward J. DeBartolo, Sr. (1909-1994) in 1944.…

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OVD00015.jpg
The Oviedo Marketplace, located at 1700 Oviedo Marketplace Boulevard (present-day Oviedo Mall B oulevard) in Oviedo, Florida, in 2005. The first photograph shows Pizzeria Regina and Cajun Grill. The second photograph features Master Wok,…

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