Take a New Look at Westinghouse Combustion Turbines
Another part of the advertising campaign following the move to Orlando was "Take a new look...at Westinghouse Combustion Turbines." The message was clear. The marketplace had to be reassured that "engineering excellence and proven technology" along with "full customer service" were ongoing constants with Westinghouse, in spite of the major changes that had taken place.
It was like being reborn. "Westinghouse—the new value in combustion turbines." It was felt necessary to say that in 1988—40 years after the first Westinghouse industrial gas turbine was placed in operation and after a long history of industry firsts and solid accomplishments. The new management team in Orlando wanted to start afresh. with a message to let the world know that we were still around.